Rock music has always been considered full of rebellion and anti-authoritative spirit.Music, but the Shijiazhuang government of Hebei Province, China, promoted rock music this month, and also said that it was necessary to create a "city of rock", which made many people deeply surprised.
According to the official WeChat signal "Shijiazhuang Release" of Shijiazhuang, from July to October this year, Shijiazhuang City will hold the "Rock Home Town" Chinese Rock City Music Performance Season.The local area also needs to use rock buses and rock subway as the carrier. It arranges that rock musicians randomly take public transportation to hold a flashy performance to increase interaction with citizens.
The performance season officially opened on Sunday (July 16). On the day, bands have appeared in parks, supermarkets and subways, and two rock music performances were held in the evening.
Some Chinese netizens bluntly stated that this is obviously the result of the local government's economic pressure to drive tourism costs.The China Youth Daily commented that Shijiazhuang was a wonderful trick, which can drive tourism, cultural and creative, catering, and open up a new path for urban development.
But some netizens have expressed strong dislikes about this, and believe that the government puts the shackles of "official propaganda" to rock music, which has damaged the spirit of rock.Some netizens said: "The government is the biggest protection of rock music. When you see such news, you can foresee that Shijiazhuang's rock music is over."
Shijiazhuang's rock soil
Even if the audience is not small in China, it is difficult to say that the mainstream and even a little fragile.Cui Jian, known as the godfather of Chinese rock music, said at the 2004 concert in Helan Mountain that Western rock is a rolling stone, and Chinese rock music is like a rolling egg, which can only roll carefully.
In Shijiazhuang, this rolling egg has been quietly moving forward since 1987.At that time, China's earliest rock enlightenment magazine popular songs were published in Shijiazhuang.After more than 10 years, I loved rock magazine, who was fascinated by rock as the "Bible", and was born in Shijiazhuang without an issue.Many well -known rock bands, such as the universal youth hostel, are also formed in Shijiazhuang.
Hebei Youth Daily posted a post last week that in the early Chinese rock lineup, Shijiazhuang was an important fever enlightenment. The atmosphere of "underground" music was very active, and the bands and musicians were endless.
Now, the government has begun to pull rock music from underground to the ground.At the time of Shijiazhuang's promotional rock music season, in addition to the official promotional packaging of rock music, the controversial was also absorbed by the rock band staff.
A list of inscriptions on the Internet entitled "List of Participants of Shijiazhuang Rock and Roll Research Symposium" shows that they are present with various provinces and cities and cities.Bestist Heroes.According to the surging news report, this is the investigation meeting of the Shijiazhuang organization in March this year.
The universal youth hostel band where Ji Ji is located is the masterpiece to kill the Shijiazhuang.This song wrote: "After get off work at 6 in the evening, change the clothes of the pharmaceutical factory; my wife is boiling porridge, I go to drink a few bottles of beer; I live for 30 years until the building collapses."
This song The background of the song is employees working in the state -owned pharmaceutical factories in northern China. Because of the sudden face of the state -owned enterprise restructuring, life has been unchanged from 10 % to suddenly collapse.
Netizens believe that the Ji Yan who wrote such a song entered the government conference room to sit in danger and participate in the discussion.There are also netizens commented: "The original rock musicians' anger is because there is no (government) preparation."
As early as the end of 2021, Ji Yan obtained the Shijiazhuang government allowance as an expert. The government said it was because he promoted the image of Shijiazhuang.
Last year, the Communist Youth League of Hebei killed the Shijiazhuang from Ji Ji's lyrics and changed it to a positive Shijiazhuang who was not killed.Regain the beliefs of scattered "and so on.Rock music commented from the "rock" of the media, and the original version of the original version was an ordinary person who was bent by the tide of the times. The adaptation version became "great, my international village".
The government's "tangible hand" is not only extending to a universal youth hotel.At the beginning of June this year, the rock music creation base of the Hebei Musician Association was listed on Shijiazhuang.河北省音乐家协会称，这个基地旨在团结广大喜爱摇滚乐人群，通过摇滚乐创作基地这个平台，“规范和发展摇滚乐创作”，“引导摇滚音乐人创作出热情洋溢、积极向上、具有中国特色的、The new rock loves by the masses ".The response of the netizen is that the official promotes positive music, not a rock music that points directly at people's hearts.
以摇滚乐之名行演出经济之实
石家庄的摇滚之城计划，尽管在发展音乐的层面面对各种批评，但赞同的声音却认为，政府The original intention was not to control rock music, but for economic development.
Therefore, after the local music season was truly unveiled, netizens found that many songs in Shijiazhuang's performance were not the impression of rock creation with rebellion and "anger", but some more familiar and popular lyric songs.
This is not surprising. Shijiazhuang seems to be embracing rock music, and behind the music festival economy.
According to the data of the China Performance Industry Association, the national operating performance in the first quarter of this year was 68,900, with a income of nearly 5 billion yuan (RMB, Same as the same, S $ 921 million), especially in the May Day holidayDuring this period, more than half of the audience participating in the music festival and concerts were purchased across cities to watch the performance.Buying for concerts and music festivals is also in line with the current trend of "experiential" consumption of young Chinese.
An article published by the Economist Magazine in May pointed out that as early as when the crown disease epidemic was not over, the festival held in small cities attracted a variety of urban tide tidepeople.
Reported that during the May Day holiday of this year, more than 40 music festivals were held in 19 provinces and cities in China, most of which were in small and medium -sized cities.For example, Zhuji City, which is two -hour drive from Shanghai, attracts tourists for a total of 450 million yuan on weekends when the music festival is held for the first time. Hotel and restaurant consumption increased by 365 % compared with usual.In Yantai, Shandong, the famous Midi Music Festival attracted 340,000 tourists and spent 200 million yuan.
However, the increase in the number of Chinese music festivals is also obvious to the competitive challenges brought to Shijiazhuang.Taking the Midi Music Festival as an example, this music event has not only rock music, but also covers folk, hip -hop and other styles. There are also mature experience experience in the local area, and they are well known to fans' preferences.In the fierce competition, how Shijiazhuang stood out, which is also a major questioning of the netizens' development of Shijiazhuang's promising master to develop the music season.
How to break through in the city?
In today's weak economic growth, in order to drive tourism, all parts of China have made their own tricks.Shijiazhuang wants to attract tourists. In addition to facing various music festivals competition, he also has to try to break through in a variety of urban characteristics.You must know that in recent years, many cities have already devoted themselves to their own "business cards". For example, Chongqing, a magical city, the city of "village BA", Guizhou Qiannan Prefecture, and Zibo, a barbecue city of this year.Among them are the characteristics of naturally formed, as well as the lap of the acquired packaging.
The characteristics of these cities also have a commonality. It is very popular from a gun to a flash of flowers, and Zibo barbecue is an example.
After the Zibo barbecue was hot from April to May this year, it has cool down, and many shops from peak periods are waiting to be transferred.A local practitioner in Zibo told China News Weekly that most of the store transfer was due to bleak business and serious losses.The report also pointed out that although there are fewer tourists, the local customer sources are stable, and the main impact is the barbecue restaurants who want to earn traffic dividends and open during the peak of traffic.
Therefore, for Shijiazhuang, it is necessary to worry about whether the official spending the energy to promote rock music, whether it is enough to attract tourism, will it be like Zibo, and it will form a wind outlet after the government has vigorously promoted it.People walk cold, causing waste of resources.As for the rock music that music fans care about, it will not grow up in top -down propaganda. You must know the true rock spirit, and after all, you cannot get rid of the depiction of the real society.
