Chinese media reports, the short video platform Douyin launched a chat desktop end, existing two versions of Windows and Mac.However, expert analysis is difficult for Douyin to repeat the success path of WeChat chat tools.
Tuesday of Times Finance (January 3) reported that the update time of the Douyin chat desktop end was December 30, 2022, and the latest version was 1.0.0.The corporate information database "Sky Eye Inspection" shows that in October 2022, the copyright of the "Douyin Chat Desktop Software" has been registered and approved, and the copyright owner is Beijing Micro Broadcasting Vision Technology Co., Ltd.
It is reported that users need to log in to the Douyin chat desktop end through the Douyin application. The application interface is consistent with most chat software, but only the two pages of chat news and friends can be switched.In the message interface, Douyin chat only supports sending pictures, text and chat expressions.Users can initiate group chats through the desktop and support searching user names to add new friends.
A Douyin user who tested Douyin chat said that the current function of Douyin chat is too single, "it is better to talk directly in Douyin."The user also said that the most common conversation between chatting in Douyin is one -click forwarding and sharing short videos to private messages between friends, and leave messages to comment with each other.Although you can receive a video from a friend at the Douyin chat desktop end, it is more convenient to use it on the mobile phone. The desktop end has not appeared to support her to continue using it for the time being.
According to reports, in contrast, the playback function of Douyin's built -in chat function is more rich, including opening video chat in the news, superimposed Douyin popular filters, watching short videos with friends, grabbingRed envelope, play you together to paint me guess, Wuziqi and other mini -games.
In fact, in terms of social networking, Douyin, which has more than 600 million daily users, previously made a number of attempts inside the application.
In the social relationship of strangers, in the first half of last year, Douyin launched a "shaking" similar to WeChat "shaking", and also added "interest matching" on the message page, around the same one, surrounding the same oneShort video matching users can communicate anonymous or public identity; and in terms of acquaintances, Douyin has also launched the "Moment of close friends" (now more "Douyin Moment"). You can post exclusive pictures and videos.It can be seen that you can also put the screen to the other party's mobile desktop.
The current popular Yuan universe, Douyin is also involved. It has launched the virtual image "Douyin Zai" and the virtual space "Douyin Xiaowei". Users can dress up the baby and the nest, and make the door.The nest enters the opponent's Douyin homepage to watch the work.
However, the trial and error time of Douyin's social networking is limited. In just half a year, the interest matching function has not seen the entrance, and the Douyin Xiaowo has also been offline on December 31, 2022.
It is worth noting that around "short video+social", byte beating has also successfully operated the multi -flash application of the daily living users, but it has not yet achieved further development. In 2021, users will be users.Account is incorporated into Douyin.
From many flashing to Douyin to chat, Douyin never gave up social dreams.Zhang Nan, CEO of Douyin Group, said in a public speech in 2021 that Douyin's social networking is a "process of nature". The user's expression interactive needs began to ferment inside Douyin and promoted the social society of Douyin.
Nevertheless, the industry generally believes that WeChat's national -level application position is difficult to shake.
In the third quarter of 2022, WeChat and WeChat monthly active households reached 1.309 billion.For many users, WeChat is not only a communication tool, but also office software, social platforms, and payment tools.
Times Finance quoted the co -director, researcher Pan and Lin and Lin and Lin, the Digital Economy and Financial Innovation Research Center of Zhejiang University, said: "Douyin is very successful in terms of social networking.The most successful media Internet company. "He believes that after the short video is successful, Douyin also wants to deepen the social circle of private domains, so he launched Douyin chat.
Dan Pan and Lin's analysis, it is difficult for Douyin to chat with the success path of WeChat chat tools. "To gain more users, you need to compete with WeChat and follow the differentiated path. Personally, I think, Douyin Short Video is more facing the public area, so it can become a tool for specific group chats such as cultural groups and fan groups."" ".
