Xiaomi founder and CEO Lei Jun on Friday (September 16) reposted a video of his interview with CCTV on social media.Lei Jun said in the show that deciding to build a car means a great workload for himself. For Xiaomi, it means that it is uncomfortable in the next five to ten years. Xiaomi has followed the trend and the momentum has changed.

Lei Jun talked about in the show, "Xiaomi has to impact the high -end, (but) you are a cost -effective brand" is the biggest misunderstanding he encountered.Extent. "

Lei Jun, for example, generally TV for 2,000 yuan, Xiaomi made a 100 -inch large TV, selling 20,000 yuan (RMB, the same below, about 4,000 yuan), the price is the price isOne -tenth of the peers, "I just determine that this thing must have a scale, and it must be able to make money for a certain time, so in the early days we posted a lot of money to do it ...Wan, I said that fifty thousand is not attractive. "

Lei Jun explained that at that time, a TV Xiaomi was sold for 56,000 yuan, and now Xiaomi has a hundred inch TV markets.Seventy or eighty shares followed up.

Lei Jun mentioned that at the point in 2021 (front), Xiaomi was doing the mobile phone well. "At that time, we also proposed a very exaggerated goal.To march into a car, "This will be the last major entrepreneurial project in my life. I am willing to suppress all the accumulated records and reputation in my life and fight for Xiaomi cars."

It is reported that in January 2021, Xiaomi organized a preparatory group of ten people, conducted two or three months investigations, and went to all car manufacturers to communicate with two or three hundred people.Lei Jun said, "After the exchange, the conclusion that I was surprised was that smart electric vehicles had become a fusion of consumer electronics. If you do n’t do it, you are out of investigation ... After we go to investigate) It is very painful, because the purpose of my research is to persuade the board of directors. We should not do it. Focusing on making my phone well. My original intention is that I think so.

Lei Jun said that this "outdated" feeling is like he made three or four years of software in Jinshan in 1999, and looked around and found that everyone was busy doing the mobile Internet.It doesn't seem to be too high, "You used to think that it is great, it has become not so great."

Lei Jun recalled that in 1999, it took a lot of time to think, and then I did it.In 2004, Jinshan was unable to support Excellence Network to continue to move forward at a price of $ 75 million, selling Excellence Network to Amazon, and it was a layer of re -creation to himself.

When talking about "the low valley of Lei is the ceiling that ordinary people can't reach", Lei Jun said, "You have worked hard and do a company.But you have no money anymore, your company can't live anymore, you can only sell it, you can think of it, you know, at least it is not a pleasant process. So at that time, I was in pain for about half a year ... That timeMy biggest help is that I want to understand. The next era is the era of mobile Internet. I also want to understand the "Pig of the Wind". It is not enough to have hard work and hard work. You have to master luck. "

Lei Jun said that deciding to build a car means a great workload for himself. For Xiaomi, it means that it is uncomfortable in the next five to ten years. Xiaomi has followed the trend, and the momentum has changed.The most cutting -edge technology, cutting -edge technology has become a smart electric vehicle, it is on the air ... This means that it can get enough attention, extremely cheap capital and rich talents. If Xiaomi is not there, we are not thereOn the vent, these two industries overlap, our talents are all running out. What mobile phone do Xiaomi take? "