Yu Donglai combines business models in Western culture, modern corporate management systems with Great Ericss, friendly and harmonious in Eastern culture, to create a "commercial utopian" in modern societyEssenceIt is thought that this is also the prototype and example of the combination of the excellent culture of the East and the West.
On September 1st, Lianhe Zaobao reported on the special manuscript and video reports to the hot buying of the Fatty Donglai Supermarket under the business group of Xuchang, Henan Province, and wrote down the situation of consumer miracles in the Chinese market.I went to the supermarket before the Mid -Autumn Festival, and suddenly I thought of Fat Dong. I also wanted to take the time to go to Xuchang.I know that although this idea will not be done in a short period of time, but Fat Donglai has entered my heart, I am likely to go to a certain time in the future to go to the third and fourth -tier cities that I can't hit with me.- Xu Chang.
As a business group that has no background and has no big brand blessing, why is Fat Donglai so powerful, let me directly ignore Xuchang's city and want to see its appearance?Founded in 1995, Fat Dong Lai has experienced a lot of twists and turns, but with the unique cultural concept, business wisdom and belief pursuit of the founder Yu Donglai, he has obtained the high popularity of attention and achieved a phenomenon -level hardcore enterpriseEssence
Now Fat Donglai has not stepped out of Henan, but from the perspective of revenue data, it has ranked 31st in the "top 100 in China in 2023", and the average revenue of 13 stores is about RMB 383 million yuan (about 70 million yuan), far exceeding some large -scale single -store sales.Not only that, the products and services of Fat Donglai are comparable to that of well -known chain brands that surpass first -tier cities in China.
What is more valuable is that Fat Donglai overcome some unfavorable conditions and directly hit people's hearts in a unique way to shape people's new cognition of business.Among them, let customers have strong trust and dependence.It is not just a business model and competitiveness, but a sense of trust and values that respect.
Many people understand Fat Dong from the perspective of business operations, and believe that its success has a lot to do with some unusual business measures, such as large compensation for customers, investigations issued by customer complaints, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its investigation reports, and its reporting report, and its reports, and its.In terms of scale, environment, shopping experience, etc., they have brought different awareness and experience to customers.
Some people believe that it is because the product category and service details of Fat Donglai can be done just right.The founder Yu Donglai mobilized the local resources of Henan, fits the local people's preferences, and consumer outlook, life concept and values, and are trusted and sought after by them.
Some people even said that leaving Henan, Fat Donglai may be difficult to copy its success.Because in different places, the supply chain is different, and the trust established by corporate culture and consumption will be different.It has found its own ecological position in Henan and creates a retail legend. It is very successful and no longer needs to move towards the country and the world.
However, I am more willing to analyze from the power of managing art and culture.Fat Donglai combines the beauty of business and humanity, and shows it. The perception to the outside world is the first thing the company's management art.For example, the company has a grievance award for employees, fearing that employees are too tired to implement Tuesday closed store system, providing high -paying and rich benefits, etc.; Provide customers with thoughtful services, temperature shopping experiences, actively answer questions and complaints, so that customers can feelTo be cared and respected.In addition, it has achieved the extreme aspects to form a brand reputation.
In real life, many companies or institutions have advocated humanized management and services for customers and employees.However, it can continue to precipitate for a long time, and there may be fewer trust in each other.Fat Donglai has been cultivating the local area for 30 years. It not only allows consumers around the surrounding consumers to have a high degree of trust, but also spill out, attracting a large number of tourists and their peers to experience, visiting and studying, which has a huge influence, and even beyond the business category.
In -depth investigation of such management art, it should be said that the core is the cultural force.In my opinion, this is the most critical place for Fat Dong to succeed.In an interview, Yu Donglai attributed everything to the belief of "freedom · love".In fact, this is more like suffering from the hardships such as the evil forces and the death of employees, and the pursuit of life after robbery, and the summary of life after the rest of the life.He knew what he wanted and what he should, so he launched a new business practice in a nearly ideal way.
Because of the pursuit of high -dimensional cognition and faith in his own experience, Yu Donglai combines the business models in Western culture, the modern corporate management system with the great Ericed, friendly and harmonious in the oriental culture.Create a "commercial utopian" in modern society.It is thought that this is also the prototype and example of the combination of the excellent culture of the East and the West.
Yu Donglai hopes to achieve the combination of knowledge and action, ensure that each employee enjoys freedom, does not accept restraint, does not restrain others, and implements spiritual freedom to freedom of behavior.He integrates the essence of Eastern and Western culture and make fat east into a sample.At the moment when the inner roll is more serious, it has to be admired.
(The author is Suzhou media worker)
