Source: Hong Kong Zhongtong News Agency
Hong Kong has two cinemas within a month.After the opening of Jiahe Kai, the theater located in Xinpugang on the 22nd, the presidential theater located in Causeway Bay and opened in 1966 also announced that it will be closed on the 30th.
After the news was announced, the citizens felt reluctant, and the reason why the two theaters graduated one after another.Investigating the information, the Jiahe Kai Tak Theater opened in 2018. It is one of the nine theaters operated by the Jiahe Courtyard in Hong Kong. The theater claimed that the lease was completed.
The presidential theater, which has been operating for more than half a century, is a rare single -style theater in Hong Kong and the "childhood memories" of residents of the district., But the movie tickets are cheaper than the same theaters in the same area.Many people feel unfortunately for graduation, and think that the Hong Kong theater industry has sounded "severe alarm".
In fact, the completion of the two theaters does not mean that the Hong Kong theater industry is "unable to do".According to information on Hong Kong Box Office Co., Ltd., the number of cinemas in Hong Kong increased from 45 at the end of 2013 to 60 in December 2023. It can be seen that the theater industry still has a market and is not afraid of competition.
Press the film and television industry for the film and television industry. Nowadays, the Hong Kong Cinema City Road has ushered in a recovery. The box office income in 2023 increased by 25%compared with 2022. The number of film circulation has also increased from 27 in 2022 to 202346.
The changes in the consumption model of citizens after the epidemic, pay more attention to the sense of experience, as well as watching movies.Watching movies is not only for a movie. The environment of the theater, whether the seats are comfortable, and whether they can bring a new experience, have become an important consideration for the movie viewers when choosing the theater.
This is reflected in Hong Kong's "Hong Kong Theater Day" earlier.On the day of the release of the preferential movie tickets, of the 63 preferential theaters, the most popular courtyard ticket purchase website will still be in line until the afternoon, because its VIP theater has adjustable seats, and pillows and blankets are also available.The "standing out" has become the primary goal of grabbing tickets for citizens, which is enough to prove the attractiveness of "experience".
In recent years, most of the cinemas in Mainland China have added massage seats. During the movie playback, it is randomly and free to massage for one minute. If the viewer feels "unhappy", the QR code on the seat can be launched.Although this design evaluates the poles, it also provides new ideas for the industry.
Last year, the cinema in Chengdu, Sichuan, also launched the "Hot Pot Cinema", which attracted the luxury sofa and the Winter Yin Gong Jiugong Hot Pot as a fascinating hotpot to eat hot pot while watching movies.Essence
The times are changing, and the market structure and consumption model are changing.All walks of life have actively demanded changes in the trend. Facing the development of Internet development, the rise of the film streaming platform, and the fierce competition in the industry, the Hong Kong theater industry may also develop new formats to deal with challenges.
