Source: Securities Daily
Author: Hou Jiening, Kou Jiali
The end of the Golden Week, a group of data showed the continuous rise of consumption enthusiasm and the surging motivation of the Chinese economy.
According to the monitoring of business big data of the Ministry of Commerce, 7 days before the Mid -Autumn Festival and the National Day holiday, the sales of retail and catering companies in key monitoring of retail and catering companies nationwide increased by 9%year -on -year.Passenger flow of key business districts increased by 164%year -on -year.The 2023 Mid -Autumn Festival National Day report released by the Douyin Life Service Union and the Giant Engine City Research Institute shows that during the long holiday, Douyin netizens released more than 57 million food and fun content, and the order volume of Douyin wine brigade increased nine times year -on -year.
"During the double festival, the activity of various multiple consumption scenarios increased, the domestic consumption recovery trend was obvious, and the overall hot spots on the consumer side were many and highlights."Manager Yang Haiping told the Securities Daily reporter that the consumption data of the Golden Week is a manifestation of the release of consumption potential, and it is also a manifestation of the country's role in driving consumer policies. It shows the toughness and vitality of the domestic economy and further boosted consumer confidence.
Holidays are important time nodes for "testing water" for new consumption scenes, new business formats, and new models.In the past period of time, all regions and departments have continued to deepen supply -side structural reforms with policy requirements, innovate consumption supply, and achieve good results during the double festival.
In Hangzhou, the Asian Games Interactive Wall Wall of Wulin Intime Department Store attracts rounds of consumers to take pictures every day; in Chengdu, the Sanxingdui digital city exhibition in Tiexiang Temple in the high -tech zone is happy;Beijing, the immersive Mid -Autumn Festival National Day tourism cultural activity of Beihai Park brings a dreamlike experience; in Shanghai, the Longhua Club deeply excavates the "Longhua Miaohui" IP, full of popularity;The theme of the theme of Wanda Dingxin "Focus on the night economy, attracting everyone to check in.
"During the double festival, 'Innovation' played an important role in driving consumption. Consumption new scenes, new formats, and new models can meet the diversified needs of domestic consumers, avoid aesthetic fatigue, and help attract retired customers." China. "China." ChinaZhu Keli, executive director of the Information Association and the founding dean of the National Research Institute of Economic Research, told reporters that the double holiday holidays are longer, which has created conditions for people to try new things and stimulate consumption interest.
Wang Peng, an associate researcher at the Beijing Academy of Social Sciences, told reporters that innovation also occurred in the field of "home economy".Some people do not choose to go out, but are at home. Virtual tourism provides services provided by online platforms is a convenient and interesting consumer choice.
During the double festival, tourism consumption has recovered strongly.The Mid -Autumn Festival National Day WeChat data report (hereinafter referred to as the report) shows that the tourism consumption during the double festival in 2023 increased by 84%compared with the National Day holiday last year, and more than 20 cities have doubled.According to the report, among the top ten cities in the number of national tourism consumption during the double festival, cities in the central and western regions accounted for eight seats, with an increase of more than 145%. Among them, Lhasa accounted for the leader. Compared with the National Day holiday in 2022, Shigerse and Shihezi followed, with a year -on -year increase of 180%to 230%.
The above -mentioned "travel conspicuous" cities have a common feature, that is, during the double festival, "characteristic" tourism.For example, Lhasa's natural scenery and non -heritage culture, Turpan's desert strange scenery, etc.
