Source: Rule of Law Daily
50 bags of lake salt!Looking at the lake salt occupying a whole cabinet, Xue Li, a citizen of Beijing, sighed.
This was more than a month ago, and at the time of her 65 -year -old mother, she returned from the e -commerce platform."After this game, my mother could accept the minimum number. At that time, if I hadn't opposed it, it was estimated that I would buy it several times." Xue Li said that her mother saw a nuclear in a social community in an elderly man.After polluting the water, the sea salt was contaminated, and she heard that other group friends were grabbing salt, so she kept urging her to hurry to stock the salt.This video currently shows "removal."
Similar stories have happened in many families.In recent years, with the rapid development of the Internet and short video platforms, the elderly have received rumors and the channels of deception have increased. Many of them are convinced of rumors on social media.
The reporter of the rule of law Daily recently investigated and interviewed that the "shocking body" and "title party" rumor article became one of the contents of the elderly in the social community. Most of them were related to topics such as health and health.These contents often can't stand scrutiny, but many elderly people believe that they are true and crazy.In addition to misleading the audience, issues involved in fraud, malicious downloads, and advertising drainage involved in the text also urgently need to attract attention.
Various rumors online
The age of the elderly is affected
"At first, when I saw an article in the family social social group, someone forwarded to call for everyone to accommodate salt, I quickly explained to my mother that she hadn't taken it seriously. But after seeing this video later, she could no longer sit still.Once, I called me 4 calls in the morning and urged me to buy her salt quickly. "Xue Li said that she received 50 bags of lake salt the next day,#了 了 了 了 了 了 了 了 吃 70 years#Then boarded the hot search.
Beijing citizen Zhang Kai told reporters that such rumors can be seen almost every day in their family social groups. Among them, the most forwarded information is health information. For example, what vegetables cannot be eaten and some foods contain.Toxic ingredients, etc.In order to persuade his family not to trust these rumors, he even conflicted with his parents.
Research Report on the Blue Book WeChat Public Number Rumor Communication Report on New Media shows that the number of theme rumors in seven categories is the largest, involving food safety, personal safety, disease -related, health and health, anti -fraud, money, parent -child, etc.Among them, food safety and personal safety and disease -related theme rumors account for the majority of rumors.
These rumors, especially for health and diseases, also affect the cognition of the elderly.
"My grandmother always said that eating this dish is good, that dish is not good, as long as the ingredients say on the Internet are good for her body, she believes that she is not doubtful." Zhang Kai said, every time I go to my grandmother's house for dinner,He felt the fear of being dominated by information such as false and rumors in social groups: Many elders on the dining table are re -readers of online rumors.The soaked fungus is easy to eat dead people overnight "" more jealous, lowering blood pressure "" Pork liver cannot be eaten, all of which are heavy metals. "
The title of the rumor sometimes "hidden mysteries".43 articles that Beijing citizen Gao Hai compiled his father's reposted a week found that the title of the "shock" is all: drinking this before going to bed at night, you can lift the toxic substances clean!The physical examination killed countless people, do you dare to check the medical examination?Serious warning!WiFi will hurt children at home, and the consequences are unimaginable!...
The technology media "Understanding Notes" has reported that a copywriter of a former marketing institution tells the videos and articles that have caused enthusiastic reposted by middle -aged and elderly groups.Explore what middle -aged and elderly groups love to see and how to integrate social hotspots into what they like to see.The content of family style, husband and wife, parenting, and health care can basically move them quickly.
Specializing in false tweets
Digesty monetization makes huge profits
"There is no good and evil in technology, depending on what the purpose of the use of technology for the purpose of technology. In terms of technology, the rumor text can be generated short videos." According to the Internet industry entrepreneur Guo Kai(Pseudonym) It is revealed that at present this technology has become mature, and it can also rely on big data analysis to meet the content recommendation mechanism of related short video platforms to adjust the content, which means that future rumors may be migrated to the short video platform largely.The elderly will be harvested "more conveniently".
Behind these articles and short videos, the harvested sickle is already ready.For example, using these inductive articles or videos for advertising drainage is the purpose of the title of "shock".In July 2021, the police seized a large number of titled party tweets during the epidemic.According to media reports, this is a network black -producing gang specifically produced a "title party" false tweet for drainage.
In this regard, Zhang Kai deeply realized that his father shared the link titled "The commonly used feet secret recipes that everyone must know, not the money!"Selling goods.
"These articles or videos sometimes seduce the elderly through misleading signs to enter the advertisement page and download the app." Judging from a video link shared by Gao Hai, when the video is exit the "exit button", insteadEnter the advertising page, the advertising page is very difficult to close, and even requires downloading the app."For the elderly, they don't understand so many operations, they will only click down as required."
According to Guo Kai, the use of the Internet activity of the elderly and earning merchant advertising fees and platform traffic sharing is a common way to monetize traffic.The more people watch, the marketing numbers behind these short videos, you can get the advertising fee through "Main Division of the Flow".At the same time, these marketing numbers can also recruit advertisers.
Selling lessons and low -all -version knowledge payment is also a realization of such articles short videos.According to media reports, a two -dimensional code is attached to a healthbook will attract the elderly to enter the group with gimmicks to learn moxibustion courses for free.Dozens of matrix numbers such as sustainable, shoulder -neck conditioning, and massage, and pushing each other.
Repost because of loneliness
Breaking the silence and provoking the topic
I don't know, many interviewees are talking about the evaluation of their elders to identify rumors.
"My mother always said that she can distinguish rumors based on experience and experience, and she will never repost when I see the information that is rumored, but do not choose these three types of supermarkets shared by the circle of friends. Many people don’t know.No wonder several articles such as eating chemical supplies have been judged as rumors by the rumor platform, and she is still convinced. "Xue Li said.
The reporter conducted an online and offline survey interviews with 30 elderly people 65 to 70 years old in the city. It was found that 22 respondents were very confident in their perception and judgment of their rumors.As high as 73.3%.However, according to the interview with the respondents 'family and the information shared by its recent dissemination, combined with some effective rumor platforms' judgment on relevant information, there are many rumors that the elderly share and spread information.
For answers to questions such as "how to distinguish rumors" and "how to determine the information you spread is not a rumor", 17 respondents said that they could identify them based on their own experience and experience., I want to understand my mind. "" I have been living for decades, and I must still have the ability to distinguish it. "There were 11 respondents that they had the corresponding personal literacy, and they could make judgments on the information or have information about my own information.Communication behaviors are constrained, such as "I have the ability to analyze and judge rational analysis and judgment" "I will search online, and see if this is a rumor."
30 respondents generally believe that they do not spread rumors, and have rumorsSuccessive recognition, that is, "see if it is a rumor at a glance."
In addition, the reporter noticed that social participation is an important factor affecting the information cognition of the elderly.16 respondents believe that people in their social circle attach great importance to the sharing and dissemination of information. Therefore, the information they publish can be trusted, and they can also forward and spread valuable information.
Summarize the purpose of the retweets of 30 respondents, most of them want to express their concern, and inform friends and juniors that they get the "warning" and "precautions" they get, "rather trust it."Many elderly people said that after getting healthy health information, forwarding to the children was to break the silence of silence and attract the attention of their children.
Some interviewed the old man told reporters: "Children are not around, and can only see one when they are in the New Year. It is also difficult for them to make a living in a big city.It is particularly hard. We can't help them as parents, and we can only try not to add trouble to them. For a long time, I don’t know what to ask about chatting.The method or recipe for health, I will send them to them, they will return my information when they see it, and then ask the situation. "
In response to this, the survey of digital ditch and digital nursery research group of Shenzhen University shows that in addition to the annual thinking of the elderly and the limited life experience, the reaction ability and media literacy of the Internet massive information, the spiritual world empty and loneObtaining attention is an important reason why the elderly like to spread online rumors.
To protect the rights and interests of the elderly
Rumor governance is urgent
Although the aging transformation of the Internet application is actively promoting, the Internet ecological purification and network content governance are also deepening.Digital gap and online rumors are still the main factor to reduce the experience of middle -aged and elderly people.The survey results show that Internet fraud and online rumors pose an important threat to the Internet trust of middle -aged and elderly people.
TheReport also pointed out the significance of "breeding of Internet culture", and called on young children to give the necessary intervention and help in the process of their parents' touch.The concept of people.
"In order to maintain the basic rights and interests of the elderly's Internet field, rumors are urgent." Zheng Ning, director of the Department of Law, School of Culture Management, School of Culture and Industry, Chinese University of China, said that the elderly group overcomes its own thinking and contact network.The network is closer to society. However, there is no nutrition that reflects a large number of views. It takes attention with title and gimmicks to pay attention to the traffic that deceives the traffic of the elderly.If rumors are not rumored for elderly groups, the adverse effects of rumors will spread.Even if the rumors are rumored in time, it is also the blow and enthusiastic consumption of the elderly in contact with the Internet.
From the perspective of interviewed experts, the elderly have fewer demand for application software than young people, but the dependence on one or two mainstream social software is high. ThereforeThe two social platforms play a key role in whether elderly users can get real and high -quality information.
During the investigation, many interviewed elderly people complained that social platforms were mixed with health information, and it was difficult to distinguish the authenticity, which caused some trouble for them.In the future, whether social platforms can consider the needs and capabilities of the elderly's information acquisition, and launch more targeted, more accurate information push, and rumor supervision for elderly groups.
"Social platforms must attach importance to the optimization of health information acquisition paths, improve the accuracy of health information dissemination, optimize the effect of communication, and meet the needs of health information acquisition of elderly groups." Zheng Ning said that at the same time, it should strengthen self -purification and rumors.Regulatory and risk control to reduce the spread of rumors.
Zheng Ning believes that whether it is a rumor for rumors such as healthy rumors, current affairs, safety, etc., it is a long -term and continuous task. To prevent the infringement of the rumors, it cannot be established.A long -term mechanism of rumors relying on the maturity of big data and artificial intelligence technology to continuously empowerment to establish a sound rumor monitoring system.
In the reporter's investigation, most interviewed elderly people said that they would occasionally see rumor information on social platforms or TV programs, but these rumors were fragmented, and there was no targeted information about their interests or confusion.They hope to have a professional rumor platform or program to give guidance.
In this regard, some industry experts have suggested to integrate the current rumor platform, and enhance the platform's publicity and exposure, ensure the authority of rumors, enhance popularity, and push rumor information to the elderly groups in a timely and efficient group.In the design of related platforms, it is also necessary to simplify and convenient. Page production is clear and clear, and easy to find, so as not to reduce the enthusiasm of the elderly due to the difficulty of operation and the chaos.
