Entering the Singapore Gold Brand Award in the 21st year, 29 local brands have won awards this year. Among them, 24 brands have been affirmed for the first time, showing that local SMEs have continued to increase their awareness of brand cultivation.The newspaper and the SME Chamber of Commerce in the joint offices have sincerely cooperated with the SME Chamber of Commerce, as well as the long -term support and affirmation of the Singapore Intellectual Property Office, the Enterprise Development Bureau, and the academic and professional fields, making the level of the prizes continue to rise, and the professional pattern is becoming increasingly mature.
In addition to traditional manufacturing, services, catering and other industries this year,
This year, it also includes the first artificial intelligence research and development of artificial intelligence, as well as science and technology and emerging industries such as shared apartments, self -service storage.Many companies in emerging fields actively sign up and accept the pretty strict test and selection process, including green identification, etc., which not only highlights their attention to their own brand value, but also explained that the award itself has formed a "brand effect" in Singapore, and it is also the same as that of the "brand effect".Time to advance, play the goal of catalyzing and assisting in expanding local small and medium -sized enterprises.
The Singaporean government attaches great importance to and encourages small and medium -sized enterprises to cross the country, participates in competition in the international market, and then shows light.Many local companies used to "work hard" in the past.Under the catalysis of the brand award, SMEs have a platform to contact brand operations and other professional concepts and communicate with other small and medium-sized enterprises to gradually establish knowledge of the international market (Know-How).
According to the past years of experience, hundreds of companies recognized by the gold brand award, with both old names and first exposure, many of them have the opportunity to famous overseas, and even change from small enterprises to large regional enterprises.Other companies that have not been awarded but participated can also benefit from it.In the process of participating in the selection, most enterprises can confirm their advantages and deficiencies, and also actively invest in transformation, R & D and branding, integrate the lives and needs of modern consumers, and lay a more stable foundation for the sustainable operation of the enterprise.In recent years, local new and old brand companies have entered overseas markets. From eating sauce to shoes leather bags, many can successfully stand on overseas. Behind it is not only the mark of "from Singapore", but also the brand effect of the company itself.
With more and more wealthy and exposed consumers in this regional market, they have a ruler for the brand's good and evil hearts, and they are consistent with high requirements for corporate brands and products or services.SMEs decades ago can brainwash consumers through various exaggerated or even false publicity, and even return customers, but now this set is not necessarily act.Corporate operators must fully aware that brand is a promise that allows products or services to reach a certain level in nature, so that consumers can recognize the company's beliefs and value claims, win their loyalty, and finally leverage the power of the brand's powerSustainable development.
The English abbreviation of the gold brand award SPBA, the second letter means that when starting the beginning, it is not Prestige (fame, prestige), but Promiseing (with potential).The first floor is also a reflection of the overall level of the local brand and the continuous improvement of the overall level.
The reputation and fairness of theThe
The Prize of the Gold Brand Award in Singapore has been deeply recognized, and it has become a recognized benchmark brand certification activity in the business community.As an important economy in the region, Singapore is a high -value business pillar, and its success, in addition to the long -term support of this platform, is more important to affirm and support the business and government, but it is even more inseparableIn this way, there is a deed to inherit the traditional industries, allow family companies to strengthen the scale, and make emerging enterprises stand quickly to stabilize the market. Enterprise operators and owners of such corporate cherish this valuable "brand certification" brand together.
The international economic situation is ever -changing, and the era of the new media is noisy. The niche media have greatly dispersed consumers' attention. The negative news of various networks can be spread quickly as viruses, and it is easy to offset the publicity effect of the enterprise.In such an era, not only does traditional products need brand as a solid shield, but also emerging industries.It is important to respond to the transformation and R & D of the market, and it is more important to win the trust of consumers by products and brands.More companies are increasingly understanding the shaping and optimization of brands and images, and in the major strategy of the company's development, this is a gratifying development.Therefore, it is a meaningful cause to help local enterprises grow and even show its wings to help local enterprises grow and even exhibit their wings.
