Source: China News Network
Author: Zuo Yuqing
"If you do n’t have a shop before the village, if you can find a restaurant, it must be Lanzhou Ramen."
As one of the four major fast food in China, Lanzhou Ramen can be said to have opened the streets and alleys across the country, becoming a cheap and cheap food in the minds of countless workers.As Lanzhou beef noodles walked out of Gansu, "Lanzhou has no Lanzhou ramen", which also made Lanzhou ramen and Lanzhou beef noodles from Qinghai escape the "authentic" dispute.
Recently, "Gansu will be legislative for Lanzhou beef ramen" on Weibo, which has also aroused heated discussion among netizens: "Can the legislation be regulated that the beef in each bowl of noodles is the weight?"
"Lanzhou has no Lanzhou Ramen"
The clear beef soup, the strong ramen, and a few slices of beef and radish, once was the happiness of countless workers.However, although the signboard of many ramen restaurants reads "Authentic Lanzhou Ramen", the real origin of Lanzhou Ramen is Huadonglong County, Haidong City, Qinghai Province.
In the 1980s, Hualong people walked out of the mountain and began to push the ramen business to the whole country.At first, the ramen shop opened by the people was also called Qinghai ramen. Later, because of Lanzhou beef noodles, it was more famous, so he simply replaced the signboard of "Lanzhou Ramen".
Authentic Lanzhou Beef Noodle pays attention to "Yiqing (soup color) Erbai (radish) Sanhong (spicy and spicy oil) four greens (coriander, garlic seedlings) five yellow (yellow noodles)", but to many laymen, twoIt is actually difficult to distinguish.
"Lanzhou ramen and Lanzhou beef noodles have been eaten, and the ingredients and tastes are almost the same." A consumer admitted to Zhongxin Finance that it is difficult for ordinary diners to realize the difference between the two.
What are the authentic Lanzhou beef noodles?During the visit, Zhongxin Finance found that Lanzhou ramen is mostly home -style for small stores. The menu in the store is relatively complicated. In addition to beef ramen, it also includes other dishes such as knife noodles, covering noodles (rice).Lanzhou beef noodles are more chain and branded. Generally, the staple foods are only ramen, and more choices of noodles are provided.
In addition, Zhongxin Finance noticed that although Gansu netizens often emphasize that the local authentic is "beef noodles" instead of "ramen", the unified trademark registered by the Lanzhou Beef Ramen Industry Association, as well as the official documents of Gansu Province to Lanzhou BeefThe official name of the noodles is "Lanzhou Beef Ramen".
"Beef noodles and beef ramen are not only the difference between the word." Previously, He Wentao, deputy director of the Gansu Provincial Market Supervision and Administration Bureau and Director of the Intellectual Property Office, said in an interview with China News Network reporters that because of some historical reasonsThe trademark of "Lanzhou Beef Ramen", but from the current domestic market, the trademark has certain limitations.To this end, Gansu is committed to completing the trademark conversion from "Lanzhou Beef Ramen" to "Lanzhou Beef Noodles".
According to the Gansu Provincial CPPCC General Office, at present, Lanzhou beef noodles have spread all over 50 countries and regions in the world, with more than 500,000 domestic noodle restaurants, and the annual sales are roughly estimated to exceed 400 billion yuan (RMB, the same below, 77.3 billion yuan, 77.3 billion yuanNew Yuan).
Lanzhou Beef Noodles "Rective Name": Industrialization, Brand
With the noodles of Lanzhou beef noodles in recent years, Gansu Province has also increased its support for Lanzhou beef noodles, trying to "rectify the name" of Lanzhou beef noodles.
In addition to the "China Lanzhou Beef Ramen Festival" and registered unified trademarks, Gansu also continues to promote the industrialization of Lanzhou beef noodles.In 2018, Gansu Province issued opinions on promoting the development of the beef ramen industry in Lanzhou, put forward a strong implementation of the brand strategy, and continuously expand the Lanzhou beef ramen brand cluster.In 2019, Lanzhou City issued Lanzhou beef ramen to improve the development quality action implementation plan. Real gold and silver encouraged Lanzhou beef ramen brand companies to get out of Lanzhou.
Zhongxin Finance has noticed that Lanzhou local brands such as Ma Zilu, Jinding, and Dongfang Palace have opened chain stores in major cities across the country.Among them, the Oriental Palace that entered Beijing in 2013 was sweeping the Beijing Ramen Margin, and it opened 105 stores in just two years.
In the wave of financing in the catering industry in recent years, the noodle restaurant has become the "new favorite" of capital, which has also brought Lanzhou beef noodles to usher in its own "Red Sea".
In 2021, the Lanzhou beef noodle brand Ma Jiyong, Chen Xianggui, and Zhang Lala from Shanghai completed financing.Among them, Ma Jiyong's valuation reached more than 1 billion yuan, Chen Xianggui's valuation was also nearly 1 billion, and a slightly smaller tension valuation was 390 million yuan.
Compared with the traditional Lanzhou beef noodle brand, these emerging brands are mostly selected in the prosperous zone such as Wangfujing and Shanghai Lujiazui.In style, the unit price is also higher-taking Shanghai as an example, Chen Xianggui and Zhang Lala's unit price of 35-40 yuan, and the unit price of Ma Ji Yongke is between 40-45 yuan.
While promoting the industrialization of Lanzhou beef noodles, Gansu Province is also seeking legislative guarantee.
According to media reports, recently, the legislative proposal of the Lanzhou Beef Ramen Industry Development Regulations put forward by the Gansu Provincial CPPCC General Office in the Gansu Provincial Committee of the CPPCC.Relevant departments and units have stepped up to promote legislative research, demonstration, drafting and other tasks.
The General Office of the Gansu Provincial Committee of the CPPCC pointed out in the proposal that the quality, technology, standard system of beef ramen has not yet formed in Gansu Province, and the quality of service quality in the links of production, processing, operation, and service.Special regulations for the development of the beef ramen industry to ensure and promote the scale, standardization, and branding development of Lanzhou beef ramen industry.
Lanzhou Ramen: Finally make wedding clothes for others?
Some netizens expressed support for the news of Lanzhou beef noodles, and some netizens believe that legislation is not necessarily conducive to the development of local specialty snacks.
Zhu Danpeng, a Chinese food industry analyst, told Zhongxin Finance that in recent years, whether it is the standard of bridge and rice noodles in Yunnan or the implementation of the production standards for Nanjing duck blood fan soup,Standardized, professional, branded, capitalized and large -scale process.
"For local specialty snacks, the timely norms and standards for the introduction of standards are conducive to the development of local specialty snacks towards nationwide. From the consideration of the industry, it has positive significance." He said.
In the development of Lanzhou beef noodles, many people are upset with Lanzhou ramen.As the biggest contributor to "Lanzhou Beef Ramen" from many places ramen, the real body behind Lanzhou Ramen -Qinghai Huatong Ramen. At this time
Zhongxin Finance noticed that Hualong County, which started by ramen, is now trying to promote the industrialization and branding of "Qinghai Ramen" and "Hualong Beef Noodles", and actively promote the construction of ramen industrial parks.According to media reports, in 2021, the ramen economy in Huatong County achieved a profit of 4.5 billion yuan, accounting for 77%of the city, 70%of the province, and the salary income of ramen practitioners was 5 billion yuan.
However, for the "Hometown of Ramen" Hualong County, the biggest problem may still be the biggest problem, how is it still to let the Hua Long people pick up the "Lanzhou" sign.China New Finance found that a local life platform showed that only one ramen shop in Beijing was clearly called "Huaolong Beef Ramen".This means that compared with the "Lanzhou Ramen", which has been named, it is equivalent to the "Huaolong Ramen" signboard from scratch, which may not be easy to solicit customers.
In a Lanzhou Ramen Restaurant, which has been operating for nearly 20 years, the boss, who has just finished the busy, told China New Finance that his business was still good at some time, and many of them were old customers.For the news of Lanzhou beef noodles that is about to legislate, he is not clear, and he is not worried about whether it will have an impact."(We) signature neverAfter changing, I have never heard the news of Lanzhou beef noodles (legislation)."
