China Focus
China and the United States are undergoing fierce competition in two systems and two models, which can be clearly shaped in 20 or thirty years.The main right to speak in international public opinion is currently in the hands of the United States, and the soft power and influence of China and the United States are not at all.China is facing severe challenges, so the 20 major reports of the mainland government put forward "accelerating the construction of Chinese discourse and Chinese narrative system, telling Chinese stories, spreading Chinese voices, and showing a credible, cute and respectable Chinese image."
Matching with it, during the 2022 Mainland Government of the Mainland CPC National Congress and the National Two Sessions in 2023, official media produced the Mainland Government's International Image Network CPC and the PRC of the People's Republic of China.The former was 2 minutes and 50 seconds, the latter was 2 minutes and 27 seconds, and it was quickly spread on the Chinese network. Unfortunately, there were regrets such as huge themes, too wide cuts, many characters, concept accumulation, one -way transmission, and lack of empathy.
The defects displayed by the two nets are not a case.Needless to say, the current bottlenecks of "more than ten or ten" in China International Communication, that is, more cloth points, less deep cultivation; more repeated, less creativity, less soft, less soft; more intake and less interaction; more pragmatic and less pragmatic; entering the eye; entering the eyes;There are more and less heart; more officials, fewer folks; more self -entertainment, less circles; more heads -up, less cooperation; more products and small products.
There are four misunderstandings
One, hedgehog effect.In recent years, the expansion of the wolf -type nationalism in China has double -edged swords. It has both the positive emotions of patriotism and condensing people's hearts, as well as the negative emotions that blindly hold the public opinion.Some media have helped the issues from issues, title, and content, selectively filtering the information on overseas media reports and information about Internet users, and suspected of misleading domestic people.Sometimes some foreign officials, parliamentarians, media, and enterprises have some hostility to China to blame the country's anti -China, or accusations with the United States and the United States.Refutation and fast tongue.Simplify the politics of the Western Parliament and absolutely the opposition of "China -Western", but does not meet the fundamental interests of China.
2. Yelang effect.Too arriving, focusing on me, overestimating my strength, overestimating the hatred of Western unity and anti -China, and lack of empathy and empathy.For example, from 2020 to 2021, Chinese networks and some media are full of sense of resistance. Reporting and comments on other countries focusing on disasters and comments focusing on disasters. They will not copy their homework. They question the choice of "coexistence with the virus" strategy.For another example, the virus is not named after human name, national name, and place name. This is human civilization.Based on anti -China, the US Trump administration has been stigmatized and politicized.On May 8, 2021, the article called "Indian mutant virus".What do you want to do?
Three, internal propaganda effects.The views and expressions of quite a lot of Chinese officials, experts, scholars, and media are positioned as first, mainly to listen to the leaders of the superiors, followed by the domestic audience, and the mechanization highlights political correctness and political standing.Few things, less words.Due to the dependence of the path, China International Communication will also obviously "foreign publicity internal and internal and internal", and it is difficult for communication skills and content to affect overseas (including Hong Kong and Taiwan) audiences.In terms of establishing international images and safeguarding national interests, we often ignore the laws of international communication and simply apply the practices and experiences of domestic media.Some decision -making layers also think that under the order, from top to bottom, they can be able to play the world; some executive layers of business are rusty, mediocre, and rough. First of all, they think about catering to the upper levels and the promotion, rather than the responsibility of the people and the national interests.The weakness of China's soft power offsets the growth of hard power.
Four, flow effect.Some international communication flows on the surface, often enthusiastic about the party's senior management to attend and the activity surface is lively. It is only to complete the political tasks.Instead of true feelings, values the same kind rather than see.A lot of manpower, material resources, and financial resources have been made for foreign propaganda. Basically, it only produces effects in domestic and overseas small circles.The fewer national friends, the narrower the road goes.In recent years, the public opinion survey of Western and surrounding neighboring countries has continued to rise, which has continued to rise, which is a dangerous signal.China's international image and comprehensive national strength are disproportionate and even negative.China's efforts and efforts have not been recognized, the sound cannot be passed out, and even distorted and accused.
Facing seven problems
1. How to respect the objects and laws?In the short term, attract overseas elites and mainstream media, and long -term respect for ordinary people.As the chief spokesperson for national interests and images, the diplomatic envoy should interact with the country actively and in good faith, and cannot do flawless injuries.CGTN may wish to learn more about the operating philosophy of the Peninsula TV station, and the China News Agency can learn from the Russian satellite news agency.The concept of western communication must also be respected. The British regulatory authorities have banned CGTN. One of the reasons is to broadcast the shots of "television confession" of overseas criminal suspects and believe that "violation of fairness and privacy".
How to balance motivation and cases?If there is a critical criticism, accept it frankly;The hotspots involved in human rights and intellectual property protection, on the one hand, inadequate recognition, on the one hand, explain progress, classify case handling, and improve relevant laws and law enforcement strikes.The refutation article of the Chinese Embassy in the United States, although delayed and abolished, the mainstream media in the United States will generally publish it. Why can't Chinese mainstream media publish articles on Western ambassadors in China?Hearing the questioning and criticism of foreign officials and media, there is no need to be eager to refute everything. The forms and contents of the refutation can be diverse. Sometimes they can be short and humorous. The Russian Ministry of Foreign Affairs is more old.
How to lock the focus and difficulty?The focus is to break the border, on the one hand, in response to the human rights, Xinjiang, Hong Kong and other issues that have repeatedly attacked the West, on the other hand, it advocates China's "Belt and Road", the AIIB, the Expo, and the global security initiative.It is more credible to understand what China wants, what, and what to do, what to give, what to give, what to do, and what to do. In particular, it is more credible.Some international public products provided by China are successful and unsuccessful.The promotion of leap forward is treated with super national students, and the effect is counterproductive.
Four, how to distinguish between the primary and second and rapid?It is the right rhythm and strength.It truly shows the country's backward areas, disadvantaged groups, and unjust negative cases. Instead, they are confident and generous. Even if there is a highlight breakthrough, there is no need to open the mouth and close the mouth.Following the only hardcore allies such as Japan and Britain, most American allies follow the United States. Most American allies are not tightly followed. Most other countries maintain neutrality. China can be soft and there are articles to do."Going out" companies use foreign employees and create more local employment positions. Management must receive international communication training in advance, learn local cultural customs, learn how to actively and efficient communication with the local people and the media, and carry out more civil exchanges and cultural exchanges.Gather the sand into a tower.
5. How to highlight the homeland and diversity?Focusing on listening, thinking in other places, guided by the needs of the audience, and changing the bad habits of spreading me -in -law; reading and analyzing the psychology of overseas media and audiences. People in different countries and different levels have different preferences., Geography, Tradition and other subdivided audiences and markets; adhere to the content of king and flexible treatment. The main communication platform is new media. The main audience is young people."Morphological theory", the old communication methods dominated by political discourse, use the facts to speak more, tell stories with multiple lenses, and adhere to the professionalization of communication, marketization, localization of talents, content life, and differentiated audiences.
Six.How to realize truth and empathy?In international communication, the real and touching cases are used, and the real individual voices are mostly used, and the sources of the world's mainstream media, independent third parties, and pictures and videos are used. The source of Chinese official media sources cannot be used as the main channel.From April to September 2021, the Yunnan Asian elephant group moved north and south. The whole process was safe. Global media and audiences continued to pay attention. The style was brisk and friendly.Overseas audiences have the substitution and empathy, and gradually feel the same, and naturally resonate and recognize.
Seven, how to spread culture and tradition?The "four self -confidences" commonly used in the domestic public opinion field, overseas audiences cannot accept it, and it is difficult to like it.Marxism, democracy and freedom to rule the rule of law, originally originated from the West. It is difficult for China to speak the West and not persuasive enough. Only the traditional culture, especially the Confucian culture, is more than a literary, transmitted, and cultural people."Reliever, righteousness and wisdom," is the universal value contributed by the Chinese to the world. It is no less sincere and good at freedom, democracy, equality, and fraternity than "dare to fight".China must have greater patience and professional skills to gradually normalize, and it should not be too much emphasis on Chinese characteristics and particularity, or it is necessary to emphasize universality and commonality.
The author is a Chinese current affairs commentator
"Reliever, Li, and Wisdom" is the universal value contributed by the Chinese to the world. It is no less sincere and good at freedom, democracy, equality, and fraternity than "dare to fight".
