Source: Hong Kong 01
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I don't know if officials can't watch the toll television, but the Hong Kong government seems to think that cable television cannot be operated, which is not much related to them.After the conference approved a cable -paying license on Tuesday (14th), it stated that "the business prospects should be evaluated by cable TV by themselves". A spokesman for the Business and Economic Development Bureau also pointed out that this "pure business considerations" and "government respect for relevant decisions".
Cable TV's movie desks, entertainment stations, sports stations, children's stations, etc. are collective memories of many people, but the attractiveness is not as good as the past.The number of reservations fell from 889,000 in 2017 to 683,000 in the middle of last year, and the decline in six years reached 23%.The wired press release is attributed to "the media market structure has changed rapidly in recent years, and the competition for global toll television operators and paid content providers is increasingly fierce." There is no need to ask experts and scholars. Everyone knows that the key lies in the streaming platform.
Technology progress has changed the film and television industry
It depends on foreign movies and episodes twenty years ago, mainly to buy copyright playback through local television stations.However, the streaming platform, headed by Netflix, has already changed the traditional film and television playback model with progressive network speed, streaming quality and resolution, and has sent film and television programs from all over the world to TV, computers and even smart phones.Users do not need to be limited by the time of the program, nor are they on a fixed TV, and they can watch it at any time and anywhere.
The impact of streaming platforms on TV operations is the same in the world.Fifty -year -old US -toll TV HBO, one -handed popular drama from color desire cities to power games. In 2020, HBO MAX also launched the Red Sea of the streaming platform;Also launched the streaming platform peacock in 2020. The subscribers increased rapidly from 9 million in the first quarter of 2021 to 20 million at the end of last year, and entered the seventh place in the US streaming market.
Netflix's number of subscribers is 230 million, and Disney+, who is rushing, also reached 160 million.In the past year, the streaming platform has surpassed the market share of toll TVs in the United States, and the trend seems difficult to reverse.
This is not to say that the streaming platform is better than TV or cinema.The black widow was released simultaneously on the American theater and streaming platforms the previous year. The box office still easily exceeded 100 million, showing that the audio and video experience provided by theater is still not a streaming platform.As for news reports and live broadcasts of sports events, it is also the best of TV stations.However, the streaming platforms such as Amazon and Paramount have already stained the live broadcast of American football NFL, and the competition faced by TV will definitely be larger and larger.
Hong Kong can only enter overseas film and television?
The operating model of film and television media has changed to reflect scientific and technological progress; introducing new products and services, and also allows consumers to choose more.The changes and development of the market are of course "business decisions". The question is whether Hong Kong people can participate in it and have it been divided into a share?Or can I only order others' services and buy someone else's products?
This is not a narrow localism. It advocates that it can only use local services and local products, which is also impossible in the 21st century of economic globalization.In the globalization, different economic and padds should have their own roles, inputs, and outputs.The film and television industry has always been the target of the Hong Kong government -at least the standpoint.
In 2007, Netflix launched a streaming platform and began to change the film and television playback model. In the same year, Zeng Yinquan still claimed to be "Yangwei International" in the governance report.Feng.By 2013, Liang Zhenying launched the "First Drama and Film Plan" in the Government Report to support rookie directors to shoot movies. However, in the same year, Netflix has been involved in film and television production, and has launched a card house that is popular all over the world, and has more comprehensively dominated the film and television production chain.
It was not until last year's governance report that the government launched a new funding plan to promote Hong Kong and other Asian countries to make movies and produce streaming platform episodes.At this time, streaming film and television has changed from the blue ocean to the red sea.
During the streaming era, the film and television industry faced global competition.Even if you only look at Asia, the competition is very fierce.Taiwan's Catchplay and KKTV have not become a climate. Iqiyi in the Mainland has stabilized on both sides of the strait. South Korean production company CJ ENM has also entered the international market.In fact, many media in Hong Kong have changed. For example, while telecommunications, while operating charges and free TV, it has also tried to enter Indonesia, Thailand and the Philippines market with streaming platforms.The streaming platform corresponds to Hong Kong and overseas audiences.
"Cable TV has lost money in recent years and has difficulty in operating the environment." The Business and Economic Development Bureau is good.But how to strengthen Hong Kong's film and television industry is not absent in the global market, not "pure business considerations", but the government's development strategy.This is about promoting the economy and part of Hong Kong's soft power.If Hong Kong can output film and television culture, compared with the government to shoot a few more promotional videos, it can be more good to tell the story of Hong Kong.
