Source: China Securities Journal
Author: Yang Jie
On the New Year's Eve on January 21, the Central Radio and Television Top Terminal Mall in 2023 Spring Festival Gala will appear in a stunning appearance.To the extreme.
VR/AR/XR shining
At the beginning of the Spring Festival Gala, the mascot "Rabbit Round" is full of "Yuan Cosmic".
According to CCTV news reports, this year's Spring Festival Gala breakthrough again in technological innovation applications, achieving multiple "first": the first time the "8K ultra -high -definition+three -dimensional Jing color sound" Spring Festival Gala live broadcast;Participate in the Spring Festival Gala Care; for the first time, the three -dimensional Jingcai sounds are used to make the Spring Festival Evening audio signal, which will maximize the sound effects of the Spring Festival Gala scene to create an immersive effect.The artist draws the process of generating three -dimensional images.
Creative programs as "God Beasts" encountered new technologies such as VR three -maintained drawing, so that the ancient god beasts and actors realized a wonderful encounter.
According to Jiang Wenbo, a member of the Central Radio and Television General Station, VR three -dimensional image drawing technology supports the innovation of the program interactive form and presentation.In the children's creative show, when VR artists draw a three -dimensional image, they need to hold electronic brushes and wear VR glasses.VR artists can choose color and brushwork through the buttons on the electronic brush, and through VR glasses, the three -dimensional image effect can be examined in real time.After the three -dimensional images drawn by VR artists, after rendering the synthetic server processing, they are superimposed in real time to the highlights of the TV. The majority of the audience can see the three -dimensional images such as the Phoenix and Kirin drawn by VR artists.
"After watching it, it seems to be purified by the air from Jiangnan!" Some netizens said that XR virtual and real integration technology helps dance programs.Similarly, the three -dimensional "big opera" built by virtual technology allows the three generations of opera talents of old and Chinese and young to bring together a co -spectrum of Huacai Pear Garden. One of the oldest dramas, one of the oldest dramas, also appeared on the CCTV Spring Festival Gala stage for the first time.And martial arts performed martial arts. Through XR technology, 34 monks and two monks hanging in Shaolin Temple were "resurrected" in the ancient paintings of Shaolin Temple. The visual immersive experience was very shocking.
According to Jiang Wenbo, this year's Spring Festival Gala deployed a set of XR virtual and real fusion ultra -high -definition production systems in the studio. In the song and dance program, according to the XR tracking module data and camera lens parameters in real -time scenes, and output to the output toThe Spring Festival Gala Stage is super high -definition large screen to create a virtual stage space.
5G+ultra -high -definition transmission hundred city Qianping
5G cloud connection technology allows actors inside and outside the Spring Festival Gala stage to resonate with the same frequency and sing a song together.For example, in the song, among the songs, among strangers, Iron borrowed on the iron to the guy that the workers rely on, the bench to the Mengwa who rests the workers' uncle, and the heroic hero lost for 17 days for saving people ...People were found one by one in the vast sea of people. They could not easily "meet" chorus with Mao, and healed warmth.
Jiang Wenbo introduced: "This year's Spring Festival Gala invites audiences from all over the country to participate in the" Cloud Chorus "performance. Through the CMG media cloud and 5G network of the head station, the audience sings scenes to the Spring Festival Gala Hall, singing the same song together.In addition, the CMG media cloud rendering module is adopted, and through three -dimensional virtual production methods, the elements of the Spring Festival Gala stage elements are deconstructed and reshaped, and the videos of the outside of the singer singer can generate a video in real time. "
In addition to watching the Spring Festival Gala at home, through the "Hundred Cities and Thousands+Cloud Listening" dual platform simultaneous live broadcast, the audience can also be on the 8K ultra -high -definition public screen in the cultural square of about 500 cities across the country.Get immersive audiovisual effect.
Many technologies have been on the road of large -scale industrialization.In January 2022, the Ministry of Industry and Information Technology, including the Ministry of Industry and Information Technology, jointly released the "Hundred Cities and Thousands" event implementation guidelines, forming a large -scale city 8K play matrix, which can be used to enjoy ultra -high -definition audiovisual effects across the country.In June 2022, the State Administration of Radio and Television issued opinions on further accelerating the development of high -definition ultra -high -definition TVs.Tortoring, high -definition TV has become a basic TV broadcast mode, and the supply of ultra -high -definition TV channels and program supply forms a scale.This opinion delineates the schedule of the intergenerational evolution of the ultra -high -definition industry, which will further help the ultra -high -definition video industry to speed up.
In addition, it is worth mentioning that this Spring Festival Gala bid farewell to the red envelope war, and instead played a trick on the vertical screen live broadcast.In 2022, the first vertical screen live broadcast in the history of the Spring Festival Gala, 120 million people watched the Spring Festival Evening on the WeChat video number; in 2023, the Spring Festival Gala was used for the first time to use the "split screen" effect, such as the two -person oblique division, horizontal and vertical, three to fiveThe division of the division of the screen, which shows more perspective and details to increase immersion.
