Source: Huaxi Metropolis Daily
Data show that the total number of music variety shows in China has been declining in the past five years. Especially in 2021, the singer band's summer new rap and other heavy variety shows disappeared, allowing the industry inside and outside the industry to watch fading music variety shows.Aesthetic fatigue and market turmoil have become the focus of discussion.However, there may be opportunities for the crisis. In the past 2022, the sound of Chinese rap duets continued to innovate, and the sound comprehensive was resurrected, allowing the audience to see the tenacious vitality of this variety show.Music variety shows are still just in the variety market, but super big explosive models are becoming more and more difficult to see.
New types and small incisions
Multiple music variety shows in 2022 show new creative characteristics and trends.Some programs are directly made into a concert form, pursuing the sense of live and atmosphere of watching; some programs are integrated into the Yuan universe and virtual technology, and scientific and technological innovation programs are used;Create richer programming points.
The music variety creation market is becoming more and more subdivided, and new types of programs such as folk songs, choruses, and concerts have appeared.For example, our folk ballad 2022, gathering Zhou Yunpeng, landlord's cats, Chen Li and other 29 groups of musicians, singing life stories with folk songs, focusing on the latest development of folk music.Whether the program can find the emotional release point of the audience, and the folk rumors are worth looking forward to; Time Concert 2 has Tian Zhen, Sun Yue, Liang Yongqi and other old singers to join. The time story they shared is the biggest highlight outside the music;The center finds the form of the ancient song to reply to the ancient song, so that the new generation of musicians "Kai Mai greet the challenge" and look forward to discovering more high -quality music idols; watch our concert and propose "full wheat concert Live sound comprehensive", Zhang Xinzhe, Dai Penny, Jiang Meiqi, Wu Sikai, Chen Chusheng, Zhou Yan and other singers participated, recorded in the form of a theme concert, and successfully awakened the fans' desire and expectations for high -level concerts.The biggest innovation of the sound comprehensive is to start pursuing the sense of scene and scene of the concert to meet the audience's needs for companionship, and bring everyone an immersive and resonance watching experience.
In addition, the Yuan universe and virtual technology are constantly innovating, adding high -tech elements of such programs.The vowel adventure of the Yuan universe music breaks through the verse, gathered players such as Zhang Wei, Xiao Jingteng, Zhang Yuqi, etc. They contributed to the hilarious scenes in various cool and exciting VR games.Virtual world show.In the realm of 2060 vowels, Pan Weibai, Zhang Hanyun, Xiao Jingteng, and Liu Yuxin staged a duel on the real -life stage show and the virtual image stage show. With the help of science and technology, the four guests showed various "superpowers" on the spot, such as Liu Yuxin.Instant Movement, Pan Weibai's time and space, Xiao Jingteng's triple identity, etc., add surprises to the scene.
Complex narrative and emotional value
Looking back at 2022, the sound comprehensive pays more attention to content segmentation. In addition to comprehensive N generation, new programs try to find new directions from virtual idols, musicals, national tide, nostalgic tide, and slow variety shows.After years of development, music variety shows not only have the presentation of music attributes and music skills, but also began to seek complex narratives. From form to content to pursue the "pain points" of the audience and carry out innovative transformation again and again.The competition in the audio is fierce, and many sounds are difficult to attract. With the shape of the market and industry, more programs have begun to pursue good content with valuable expression.
The maximum sound of the sound comprehensive in 2022 is nostalgic.Take the wind and break the waves 3 to make Wang Xinling turn red again; our song 4 invites old singers such as Zhou Chuanxiong and Chen Huixian to cover classic songs to wake up the melody in everyone's memory; in the flash bands, Zhang Zhenyue, Liang Long, Zhou Xiaoou, Zhang Chu and other musicians sang the classicCalligraphy, the audience quickly traversed the memory of the time and space; the programs such as the wind and the waves of the lane of the heroic cards are endless.Wonderful programs are waiting to be broadcast.With these programs pushing, the classic old songs have entered the public's horizon and are loved by young people.At the same time, the nostalgic sound comprehensive not only reflects the old emotions, but also the sound of interpreting the classic Cantonese music. The Hong Kong Music season also integrates humanistic feelings and value transmission, so that the show is full of sense of times and heavyness.resonance.
In 2022, there are more programs to pursue more specific and profound value expression.For example, singing my new sound of the fusion of music, showing the grandeur and family conditions of the young people.For example, the "Quick Man" singer participates in the happiness and then integrates music with urban cultural life, individual emotions and growth expression, and conveys music, culture and optimistic pursuit.In order to meet the needs of the audience to slow down and seek the healing of spiritual healing, many variety shows focus on "slow". Through the music narrative of music, they bring a warm view to the audience.For example, Time Concert allows musicians such as Tan Yonglin, Lin Zhixuan to return to nature outdoors, re -interpret classic songs, and then share their feelings and precious life experiences through a handwriting letter, stove nighttime, etc., and open more narrative spaceEssence"Slow" music variety show, pursue story, humanity, and ideology, so that music programs carry more value expression.
There are a lot of dilemma faced by sound comprehensive
From the super female voice to the good voice of China, I am a singer band, and then to the end of the wind and waves. The audience can find that the sound comprehensive is not only just needed, but the probability of a variety show is very high.However, in terms of the volume of the tide of 2022, it is becoming more and more difficult to make a big explosion, and there are many dilemma facing the sound comprehensive.
Explosive sound comprehensive can create new stars, let grass roots counterattack, and old singers turn red, but from the recent show, the large -scale overlap of guest resources, scarcity of original music, difficult to see professional and creative fresh facesQuestions such as homogenization of content are testing the quality of the sound comprehensive.In 2022, the older generation of male gods Tan Yonglin, Li Keqin, Zhang Xinzhe, etc., Pan Weibai, Xiao Jingteng, Zhang Jie, Hu Yanbin, Zhang Shaohan, Li Ronghao, etc. of the Middle -generation power, Zhang Bichen, Mao Mao, Wang Suzheng, etc.As a guest, high -quality guest resources are overdrawn, testing the audience's aesthetic fatigue.
On the Voice 3 of God, singer Su Jianxin raised a question that everyone thought, that is, the sound comprehensive is doing song cover, the arrangement and singing skills have improved, but the original work is not seen. Where is the significance of the program?Insufficient music in the audio market has led to various programs that are focusing on the old cards, and they have changed their tricks in different forms of old songs.The voiced collective nostalgia, the overcover and the insufficient original power have also made many programs unable to make a circle.Black -afraid girl rap my music in the new generation, do you listen? Who is a treasure singer and other programs. Although it brings some "post -00" newcomers and trendy model gameplay, these programs are either vertical programs of narrow crowds or the program mode itself is not itself.Edge, it is difficult to make young singers in a few rounds of programs.
From the perspective of the number of scoring audiences, the head music variety show in 2022 is difficult to renew the glory of previous years.People scoring is good.Behind the hard -to -find of the audio comprehensive explosion, in addition to the dilemma faced by such programs itself, there are also the influence of music variety audiences being affected by short video diversion, market environment changes, and high copyright expenses of songs.In this case, the current sound comprehensive has no intention to work hard in tapping newcomers and digging unique music resources, but to do enough effort in the audience's emotional satisfaction.The arrival of the era of music audiences also made it difficult for Yin Jun to produce national explosive programs.
The fatigue of the sound comprehensive is in line with the development law of the variety market. Any variety type has a bottleneck period, but the current music variety show can survive in the competitive variety market through model innovation.In fact, for sound comprehensives, you may wish to pay more attention and patience to original music, and returning to the music standard is more conducive to the sustainable development of such variety shows.
Symbol and music industry symbiosis
Compared with other types of variety shows and industries, the symbiotic relationship between the sound comprehensive and the music industry seems to be closer, and the music variety show also plays a certain role in the music industry chain.
in the draftIn the era of variety shows, programs such as "Super Girls", "Fast Man", and "Good Voice" selected newcomers from the School of Music, and continued to inject vitality for the music industry, and sound comprehensive became an important force for stars.The most typical example in recent years is the summer of explosive show bands. With its own strength, the show has sent the public's attention to the original small circle of small circles, such as new pants, faces, hedgehogs, reshaping, and five people.The stage for more young people to see the development results of different types of music.After the show was broadcast, each band quickly increased the powder, the performance fee rolled several times, and the business performances and endorsements invited to fly. Some bands that were about to dissolve also lived a good life.The production of the band's summer and the rapid development of the offline consumer market and other offline consumer markets such as Livehouse and Music Festival. When the music festival and Livehouse require a larger and more efficient promotion platform, the band's summer goes, becoming a part of the industrial chain., Promote the improvement and standardization of the independent music industry chain.
In 2022, the sound of the soundtrack has changed the direction, and began to invite singers to do a variety of concerts with a high sense of scene and experience, so that the audience felt the atmosphere of live music.At the same time, there was also a stage of playing singing in the new show at the end of the year. Began to pay attention to digging out outstanding newcomers who have not performed opportunities for two or three years, providing them with stage and promoting the healthy development of the industry.Music variety shows like a adhesive, reflecting the status quo of the music industry, and also participated in it, and assumed some booster effects.
In general, the win -win situation of the music industry and the music industry can be encountered, and the audience of the entertainment public cannot solve many problems in the music industry.The cultivation of music talents, the leadership of the public aesthetics, and the dilemma of music creation only need to solve the music industry itself.Music variety shows a big tree of music industry with a benign development in order to seek a larger market.Although the proportion of variety markets has declined year by year, dozens of music variety shows a year have been broadcast, and the volume is still not small. How to better develop sound comprehensives is worth looking forward to.
