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When people pay attention to the domestic demand consumer market, a consumer class called younger sister is coming towards the market model, creating the economy of the Chinese lady who has broken the waves, which is very stunning.
Recently, Liu Mingzhang, director of China Strategy Director of UBS Investment Research Department, pointed out in the second quarter performance list of listed companies in China, and pointed out that women from high -education cities in the age of 20 to 40 have recently risen to become a new consumer theme.
Most of them work in large first and second -tier cities, are economically independent, have stable and high income, and have no family burden. These conditions can almost accurately define the connotation of the younger sister.
Liu Mingyi pointed out that in general, this lady's economy has a significant impact on cosmetics, duty -free goods (including cosmetics and luxury goods), medical beauty, mobile games and Internet content.More importantly, the economy may expand all aspects of family and children's consumption, including e -commerce, entertainment, education, dysaptive health care, childcare products and services.
Most of them have received good education, successful careers, delayed or abandoned marriage and children, and society's tolerance for this willingness is getting higher and higher, which gives them more money reserves and consumer confidence.
Just like the competitive actors in the young ladies and sisters of variety shows, they are either rich or wealthy girls. They are the main force of luxury consumption. They are all dazzling brands from top to bottom.
The programs they perform encourage them to relax their restrictions on themselves, and generously spend money on themselves, package themselves, and please themselves.
A report issued by the Florist Mdash; Shatin's company shows that the younger sister is becoming an increasingly important part of Chinese female consumers.In this country with the largest population in the world, looking at all ages, female consumers account for three -quarters of consumption.
According to HSBC, the change of behavior changes that make Chinese women have higher income and greater decision -making power.
A report from JD Group said that women are playing multiple roles in social life, and they are also the main consumers who pursue better brands, design, experience, services, and even environmental protection.Women are playing an increasingly important role in consumption upgrade.
It is self -evident that the main consumption of women referred to by the above agencies is the young ladies and sisters.With the improvement of economic status, their awareness of self -management is swelling. The consumption representing scenes are the pursuit of health, high value and the enrichment of the inner world, such as beauty, fitness, knowledge payment.Various Internet platforms have contributed to it, providing a space for the younger sister to express themselves, catering to women's seeking emotional recognition and resonance, and gradually making it the leading force in the new consumption era.
Big data shows that the size of the Chinese sister's economic market in 2020 is expected to reach 5 trillion yuan.Such a huge market share has triggered a merchant.
Those who get the world have the world, who can succeed who can hold the female consumer fans of the younger sister in their hands.
In the new era of context released in December 2019, women consumption and career insights reports show that women's consumption is rising in the concept of consumption, women show a stronger willingness to pay, and the trend of generally recognizing the value of things is worth the value.Blending the face value and experience, rational and emotion coexist.
The rise of the rising younger sister is promoting the change of business models. Due to the promotion of the merchants, the merchants have created a new consumption model. Based on the membership of the e -commerce paid member system, the privilege consumption is also opened to meet the consumer vanity of the young ladies and sisters; in terms of behavior trendIncrease the demand for online service consumption, social+the value depression of new consumption flow.
The author is a Chinese financial media columnist
