Early Shanghai Sheng Paper
Chen Jing
I still have 10 minutes.It's raining today, it's really embarrassed!
After ordering for half an hour on the mobile phone, the takeaway rider who delivered the meal called my phone to explain why he did not deliver it on time.After the rider, he called two calls to report his latest position, and he didn't say that subtext: Don't give me a bad review!
In fact, if it wasn't for a few apologies, I didn't notice that this single takeaway had timeout.Although it is 10 minutes later than the expected time, from 40 minutes from order to delivery, in my opinion, MDASH; mdash; especially under the comparison of takeaway services with Singapore.
Since the home office after the epidemic, the number of takeaway times has risen straight, and the friction with the major takeaway platforms of the island nation has continued to increase: It is expected that the takeaway that is delivered within one hour has waited for two hours and has not arrived.Two -thirds, accidentally selected the wrong delivery address and could not modify the order after the delivery address. It was not available to the customer service. It was also ridiculed by the other party: who made you order without seeing it?
These problems were solved after arriving in Shanghai.Most takeaways are delivered within half an hour. If you add a few cents, you can buy timeout insurance. As long as you get out of 10 minutes, you will get 10 times the compensation.After placing an order, you can not only modify the order, but also check the position of the riding in real time; even if you want to eat supper at one or two in the morning, someone immediately picks up the hellip; hellip;1 S $ 1) less than S $).
Behind such an inexpensive experience, it is the developed Internet business model and huge labor cost advantage of China's developed Internet business model.Advanced front -end clients and background systems guarantee a smooth order -order experience, with millions of takeaway riders provide sufficient sources of labor.However, this set of algorithms that dominate the manpower have been operating so far, and the defects have become increasingly prominent.
A special report on the character magazine about takeaway riders has been spanned tens of thousands of times on the Internet this month, which has also attracted unprecedented attention of the takeaway distribution system.The article pointed out that the system algorithm designed by the takeaway platform to chase the maximization of interests has continuously reduced the delivery time of the rider, and increases the number of orders in the same period of time to reduce the cost of riding the rider.
Under the tremendous pressure of gonnels, under the tremendous pressure of bad reviews, deductions, and even dismissal, the takeaway rider had to speed up, running through red lights, and even retrograde, resulting in high traffic accident rates.According to statistics from Shanghai Police, more than 300 traffic accidents involving express delivery and takeaway industries occurred in the first half of last year, of which two -thirds came from the two major takeaway platforms of Hungry and Meituan.
In the crisis of public opinion caused by the report, Hungry and Meituan responded.Do you have the first to speak hungry? It is said that it will provide individual orders for the rights and interests of individual orders for rider with good credit and good service, and add a button that is willing to wait for 5 minutes / 10 minutes in the settlement payment session.some time.
This solution not only did not calm the anger of netizens, but instead stirred a greater rebound.Some netizens pointed out that what the takeaway platform thinks is not the improvement of the system algorithm, but to pass the contradiction between the platform and the rider to the user. It is the practice of cure the standards for the unreasonable billing of the system.Some netizens said: Choose to wait for 5 minutes, and the platform will not guarantee that the platform will give the rider more time to deliver meals. It can only guarantee that I must be the one who gets the takeaway.
After being hungry, after being scolded by netizens for a whole day, its competitors Meituan issued a statement, promising to optimize the system, leave 8 minutes of elasticity for the riders, and extend the delivery time of the rider in severe weather, and use the safety factor as the coefficient of the rider, and use the safety factor as the coefficient as the factor as the hellOne of the indicators of the rider.This response is undoubtedly more acceptable to the public, but then some people question how long the Meituan practices can last in a fierce competitive environment.
The labor cost of riders accounted for more than 70 % of the overall income of the takeaway platform. It is difficult for the platform to increase the price in order to attract customers. Only by lowering the cost to increase profitability.In fact, Meituan is the first to use algorithms to deploy manpower to lower costs, and to turn losses for the first time last year; and Hungry is expected to have not yet achieved profit.If the delivery time is extended, can it still guarantee profitability?Will users turn to short -term competitors?
Users are unwilling to wait stupidly. The company does not want to make a profit. Who should the rider breathe for 5 minutes?This is not just a challenge facing the takeaway industry.After China's Internet penetration rate reached the high level, the demographic dividend from new users has gradually faded, and the space that new economic companies can develop gradually shrink;Serious group.
To break such a dilemma, it is still necessary to intervene in third -party forces. For example, through the industry association, it is a unified agreement with all the operators; or what the platform should bear the rights of the riders to enjoy through the improvement of the law.To put it in a young age, better ensure the safety of the rider can promote the healthy and sustainable development of the industry; look at the big view and help low -income people to steadily improve their work and quality of life, so that they can effectively drive domestic demand and provide internal development of China's development cycle.Stable foundation.
