Cai Enze: Chinas Internet elderly violates the principle of opening up

Cai Enze

On August 18, the Jingdong Group of China asked merchants to stop using Shentong Express.JD.com did not conceal its cause, claiming that the major reason for the stagnation of the two sides to renew the contract was that JD Logistics failed to access the Ali platform.

Ali Group is the controlling shareholder of Shentong Express. Among them, the market logic is that the owner is the Yingtong Express of Ali Group accessing the JD e -commerce platform. In essence, the JD Group has given up the market space for Ali Group.According to the principle of peering, JD Logistics should also enter the Ali e -commerce platform, but Ali rejected Jingdong's request.As a result, JD.com moved to Fra the Fragrance and continued to continue cooperation when the contract between the two parties expired.

This section describes the relationship between Ali Group, JD Group, Shentong Express, JD Logistics, Ali E -commerce, and JD e -commerce.Shentong was tormented between the two big leaders of the Internet, JD.com and Ali.

In recent years, the ax of the Internet market has been busy.Today, the dispute over the entrance of the mobile Internet is filled, and the friction between the four giants of BATJ (Baidu, Ali, Tencent, and JD) is gradually evolving into a more direct confrontation and conflict, and the neighbors are blocked with each other.The game of the four major families of the Internet has already begun, and then it will use their respective advantages to limit each other to protect their territory from being violated.

Seal each other with each land

At the end of July this year, Meituan, a major shareholder with Tencent, discovered Alibaba's Alipay on mobile payment.On July 29, some users found that when using Meituan Payment, Meituan monthly payment and bank card payment occupied the priority position, followed by WeChat payment, and Alipay did not have the list of payment selection lists.

For a long time, Alipay Payment has been discriminated against by Meituan. It has been folded on its payment page, and consumers can use Alipay only a little folding.

As early as 2013, Ali blocked WeChat with actions. Following the order in the Taobao service market, Ali announced on July 31 on the Taobao service market.The picture of the dimension is obviously another sword for the WeChat scanning function.

Tencent does not show weakness and softness. It is a big operation of pure teams and clean up marketing accounts. Most of them are public accounts for linked Taobao advertising.The two giants are each other, and the seller is facing the tricky situation of two choices in WeChat and Taobao.

This reminds people of the original competition between China Telecom and China Unicom's two major communications operators, digging the base rods, collision of limbs, and even bleeding incidents.In the Internet market, although there is no need to stick to the feet, it can also flow into a river by moving the mouse and knocking on the keyboard.Every time Internet companies are scratching each other, in addition to their common saliva battles, they will also be mixed with many dramatic elements such as provocations, sneak attacks, undercover, reverse, revenge, etc. The most master of this is to block.

It is not uncommon for Internet giants to block each other, and its starting end can be traced back to the end of the last century.Since Microsoft's upset lawsuit that year, giants such as Apple were involved in the whirlpool of blocking or monopoly.

In China, this type of neighboring incident often occurs between Internet companies. For example, Ali refuses to search Baidu to search for information on the site, and JD.com rejected Ali's data to include its data.

Violence and unfavorable compatibility

Internet giants blocking each other is normal business competition, or is it a monopoly?It is still difficult to qualitative.

From a legal perspective, it is necessary to think that the monopoly depends on three points: First, it is necessary to define the relevant market, whether it is B2B, or B2C, or C2C, which is not yet easy to determine; second, it is necessary to prove that the four major families of the Internet occupy in related markets in the relevant market.The market dominance status depends on whether it is unique; third, it is necessary to judge whether the parties' practice of cutting off the other channel from the data interface is correct and compliant.

These self -closed and incompatible practices are both suspected of monopoly, but also contrary to the concept of Internet information sharing.The attributes of the Internet are open, and the essence is sharing and compatibility. If the construction of the ecological chain is used as a guise, excludes each other, and the corners of the wall are dug each other. Isn't the Internet world chaotic?

Right now, the competition between the four major families of the Internet in China has more and more stood in its own development perspective to make strategic choices.Instead of creating an open competition environment for the entire industry, he always treats himself as a cage. He always wants to lock the user in the cage provided by his services at all times.This shows that the Chinese Internet ecology is not mature enough, and it has many hair diseases with traditional business competition, and even has a strong buying and blocking the opponent's hooligan habits.

It is true that Internet companies are not public welfare organizations. In the era of interconnection, no one will let go of any opportunity to expand.A free competition Internet market, companies will naturally migrate with the value chain, looking for a value depression that can generate business opportunities.In fact, the opening of no enterprise is for universal, all openness and platformization are to obtain commercial profits or protect their monopoly position; constantly pursuing value improvement is the natural attribute of Internet companies.

However, today, in the rapid development of the Internet industry, regardless of China or abroad, domestic as BATJ, such as Google, never have an Internet company that really formed an absolute monopoly, but you have me and you have you.In this case, the result of competition is continuous innovation and change, which is mutual benefit and win -win, rather than relying on low -level methods such as closing the channel to counter competitors.

Some Internet giants have narrow hearts, cutting off the interoperability of the Internet, and trying to occupy all the information and data of users.While they greedily created their own platforms, they shaken the cornerstone of the Internet building.In the long run, this is a barrier to the development of the Internet industry, engaging in princes, fragmented the free and smooth Internet, and the levels of levels are linked; it will also cause oligopoly companies to fall into a self -closed situation, painting the land, difficult to become a big device.Once a competitor with subversive innovation appears, a sword has a throat, and it may decline rapidly.

20 years ago, the United States also staged Microsoft's use of market monopoly positions and adopted software binding to stifle the life and death battle of the browser giant network (Netscape).But 20 years later, in the era of the mobile Internet, the IT giant Microsoft was gradually losing heroism at that time. Instead, it made Apple, Google, Facebook, and Amazon.In the impression of netizens, Microsoft's old -fashioned Longzhong staggered.

Xiaojia Xiaowei Da Cheng

For a long time, Chinese Internet companies like to block each other very much, and do not consider the user's experience at all.

The Internet gangsters have lost everyone's demeanor.Right now, most of the monopoly characteristics of the segment industry in the Internet industry are obvious; in general, a company, a company, and a company can meet all market demand.The second place often faces the fate of elimination, which makes all participants compete first, and it is a scheduled competition.The courage of hungry tigers is good, but the Internet market is a portal resource market. It is compatible with each other, exerts the advantages of each family, and enhances differentiated competition.Among them, the gas volume of enterprises is important.

Through the time and space boundaries, Internet companies should have a wide mind.A little more tolerance, leaving a little channel, competition is the fundamental strategy of Internet companies.All open cooperation is a contract based on commercial interests rather than the moral system. Closing can only bring loneliness.Internet companies must be pragmatic and objectively watching this. The small family is small, the atmosphere is great, overcome the Xiaojia Ziqi, and devote themselves to the Internet market with a broad mind, can it be beneficial to the entire Internet industry chain and achieve a great cause.

Besides, even if there are tens of thousands of Ennan grievances between the Internet, the habit of choosing platforms and channels should not be violated.Every time I ask consumers to choose to stand by the side, expressing the platform and channels that a woman will not marry the second husband loyalty. ThisIt is overbearing.

The wind is suitable for a lot of attention. The Internet elder should accept competitors' products with an open mind, which will eventually be beneficial to their own platforms and users.Based on this concept, I hope that JD e -commerce and Shentong Express will have a channel for heavy cooperation, and Ali e -commerce should also give Jingdong logistics a market space, each will make each other, the sea is wide.

The author is a Chinese financial media columnist

Through the time and space boundaries, Internet companies should have a wide mind.A little more tolerance, leaving a little channel, competition is the fundamental strategy of Internet companies.All open cooperation is a contract based on commercial interests rather than the moral system. Closing can only bring loneliness.