Microsofts purchase of Tiktoks US business is hindered?In the business dil

Author: Ye Dehao

Source: Hong Kong 01

In the past few weeks, Douyin Overseas Tiktok suspected that the signs of being banned by the United States have become more obvious.Many American companies want to take the opportunity to buy this social media that claims to have 100 million users in the United States. On the one hand, the White House can rest assured, and on the other hand, they can also benefit themselves.However, Trump announced on Friday (July 31) that as far as Tiktok is concerned, we will ban them outside the United States and let giant companies such as Microsoft acquire Tiktok's plans may be put into east.

Since the US Secretary of State Mike Pompeo admits that it is considering the ban on Tiktok in July, the American business community has seen the most downloaded social media new star in the United States in recent months.One after another, hoping to buy this rookie with a high profit potential MDASH; MDASH; It is said that Tiktok's US business is expected to have a revenue of $ 6 billion in the coming year, which is six times that of the estimated income this year.

According to the Financial Times on July 23, many New York private equity funds and Silicon Valley technology companies have beckoned Zhang Yiming, the founder of the TIKTOK parent company, and proposed to acquire Tiktok's US business.Among them, the acquisition plan led by enterprises such as the Paneral Atlantic of private equity funds has gone the first place.

By the end of July, Microsoft, who had never been put into social media, also joined the team.According to the Wall Street Journal report on Friday, Microsoft has been beating with bytes to acquire Tiktok's US business to enter high -level negotiations. The acquisition agreement can be reached as soon as the first Monday (August 3) in August.If this move is incident, this will be the action of Microsoft's actions to enter the mainstream social media market since the purchase of social platforms in the workplace in 2016. It will directly challenge Facebook, which is expected to launch directly competitive products with Tiktok in the short term, and the production of the previous generation of users to produce.Content video website YouTube and so on.

However, as soon as Trump's ban on Tiktok's remarks, the Wall Street Journal said on September (August 1) that Microsoft had suspended the acquisition of negotiations and quoted sources that both companies were scared by Trump's remarks.The same report pointed out that Pompeo and Treasurer Steven Mnuchin both support Microsoft to acquire Tiktok, while the White House legal adviser Pat Cipollone and the White House deputy national security adviser Matthew Pottring are also participating in the promotion of the agreement.Essence

Although there are passing byte beating, previously planned to continue to hold part of the US TIKTOK business equity, after Trump's speech, Reuters has reported that byte beating has been willing to sell the entire business.However, the outside world still does not know if this can satisfy Trump, who can satisfy his words.However, the answer to this question should know that MDASH; MDASH; MDASH; MDASH; Mduchin said on Wednesday (July 29) that he would make suggestions on Tiktok's question about Tiktok's question.

At present, the Republican party does think that comprehensive acquisitions cannot solve the problem.Josh Hawley and Florida Senator Marco Rubio also questioned questions such as data collection and content push programs after being acquired.The White House trading consultant Peter Navarro had previously claimed that even though Tiktok was sold to American companies, it could not solve its national security risks.

In fact, under the current political situation in China and the United States, if American companies can acquire Tiktok's US business MDASH; mdash; although we don't know how its US business is divided into MDASH; mdash; mdash;And to solve the worries of American politics about Chinese technology products, this will set a precedent for the global future technology industry: business circles that cross the two countries can still surpass China and the United States through mutual cooperation, and continue to operate in their respective market operations.The respective business.

Under this dimension, the crisis of confrontation between China and the United States may be the opportunity of the two countries.For example, if Microsoft can successfully acquire TIKTOK US business, how to join Microsoft's big family will be the key to Microsoft, which mainly attacks cloud business in recent years.Is TIKTOK be likely to integrate with Microsoft's video game products XBOX, Education Video Platform Flipgrid, and even video communication software Skype, Teams, etc.?Will TIKTOK become a channel for Microsoft's future new products to enter the young users' market?

The answers to these questions are not only conducive to Microsoft, but also help to inspire the bytes of how to stand on the popular popularity of Douyin or Tiktok, and expand its business horizontally or vertically to other fields.

The danger of the confrontation between China and the United States may become a machine that promotes the forced cooperation and innovation of enterprises between the two countries.

At the same time, if this cooperation model can be done, it can also be used as a reference object of other Sino -American companies.For example, Huawei, who has been repeatedly suppressed by the United States and will now lose TSMC's cutting -edge chip, may consider introducing foreign companies or people to hold shares or even participate in operations. On the one handForeign companies that have also made foreign companies open a greater development space for Huawei.

However, this possibility of turning in crisis depends on how the authorities of the United States (especially the United States) view the future of Sino -US relations.If the United States is in charge of power, it is necessary to completely split Sino -US and completely allow any advanced products related to China to occupy a seat in the United States.The space and freedom of the business will be lost.In the end, it was not only enterprises, but also the new convenience that the two countries would bring to the world.