01 Viewpoint
Recently, Tik Tok has become a heated discussion on China -US wrestling.On the one hand, it lies in the bytes of its parent company for Beijing, and on the other hand, it is also the rapid increase in its influence in the United States.However, eliminating the political considerations behind it, the user needs and cultural needs reflected by this social platform are worthy of thought.
The report of the market survey agency EMARKETER, last year, Tik Tok's number of users in the US market increased by 97.5%, and expected to increase by 21.9%today or 45.4 million, and it was likely to reach 52.2 million in 2021.Not only does the user grow fast, but the Prioridata survey shows that U.S. users have opened Tik Tok about eight times a day, about 4.9 minutes each time, higher than Facebook (4.7 minutes), Instagram (3.1 minutes) and Snapchat (1.6 minutes).This has made Tik Tok become more and more influential in the US community. For example, during the peak of the US epidemic in March this year, the governor of Ohio in the United States contacted more than 60 million Tik Tok Queen Charli Damelio, the queen,Call for teenagers to avoid going out, and the viewing rate exceeds 190 million times.
Reduce the threshold to break the boundary
Douyin is very popular, of course, without any reason.Compared with other social platforms, Douyin's major feature is random push, allowing users to be in a larger community.For business considerations, Douyin users can also spend money on the platform to increase the exposure of their own films, but in general, the model that a friend's verification is needed to break the boundaries of the social platform and make it easier for users to get out of the same temperature.In addition, its short film design is convenient. It can be taken with a hand, or you can apply the photo template to turn the photo into a short film. The use threshold is relatively low.
The above analysis is not to promote a social platform, but to use its popular phenomenon to point out the threshold -free network sharing, so that more people have the opportunity to be seen and followed by equality, and give every viewer a chanceSeeing a more three -dimensional and diverse society will help society to understand each other in this kind of seeing each other.As Douyin often shared the occupation, it includes the occupations that are more likely to be ignored in the daily life of chefs, farmers, and hairdressers. Related films in poor counties in the Mainland have also been shared by more than 30 million times.The need.A group that is far from the core of urban cores and mainstream media spaces through social platforms, but also makes their image no longer cold numbers, but can be presented through social platforms, such as social platforms.
Social media is a double -edged sword
These are actually social changes brought about by the Internet.The reason why different social media is popular is their own demand for expressing themselves and seeing a broader world.Of course, it is also common in the process.For example, some opponents believe that Douyin and similar sharing platforms (such as fast hands, volcanoes), etc. Because of the sharing of low thresholds, it is easy to make the public being attracted by vulgar culture.Among them, such as earlier users, in order to attract eye performances, drink white wine, drink gastric bleeding, or eat bats, etc., they should naturally cause reflection, and promote the platform and society to discuss related criteria to ensure that users attract unique content attractive content with inappropriate content.flow.But as for what kind of songs and dances the public like, they are vulgar or elegant and should not be too severe.After all, cultural diversity should be elegant and vulgar appreciation.
Another example is that some social platforms are in the same temperature, and even become a stance, and there are parts of political wrestling like a vibrato.But in general, reducing sharing thresholds can build a wider world, even thanks to seeing a more three -dimensional and colorful world.Today, today, with the rapid development of technology and the increasingly much social media, even if it is not Douyin, society is moving towards this direction.
