Voice

Under the shroud of the crown disease epidemic, many people in various places have to live at home, and face -to -face communication is replaced by online interaction.This has greatly affected the homework of traditional media. Recently, different platforms have more frequently produced cloud variety cloud recording, live broadcast and connection programs.Zaobao.sg is no exception. Since last month, it has launched a three -day epidemic project.

In order to prevent the virus from further spreading in the elderly group, the People's Association and several other government agencies have suspended the organizational age activities and courses from March 10.The digital team of the Chinese Media Group quickly planned the live broadcast series of life for the elderly's schedule. Through the invitation of the invitation to the live broadcast, people could not leave the house, and they could also work hard, learn cooking and singing daily.This series is supported by the Department of Communications and the Ministry of News. In the show, personal hygiene and protection information are interspersed, and practical information such as the latest measures can be provided to allow the audience to understand how to better protect themselves and their families.

Three weeks have been broadcast since the beginning of life; the process of making makes me discover that in fact, there are a lot of arrogance and prejudice to the elderly people.

The first week of the show association fitness instructor was a dancers, so his characteristics were to use different dance elements to create a low -intensity rhythmic exercise.I originally saw that he proposed to dance, Megadanz, and KPOPX (KPOPX), I couldn't help but question, I don't know if the elderly would feel unbearable.However, after the morning transportation program was broadcast, the average of 49,000 people was watched in the first week, and the response was good, proving that my concerns were redundant.

What is even more surprising is that the production team happened to invite senior artist Jin Yinji to the show to do morning transport with the mentors and hosts; the 73 -year -old Golden and Silver Ji Action standard, from beginning to end, is not blushing and gasp.Model of model.Jin Yinji also promised to continue the show. One time she arrived at the shooting scene earlier than her colleague. His professionalism and positive attitude towards remained healthy were admired.

Before the launch of the series, another worry about the team is to know whether the target audience is familiar with the concept of live broadcast and can it be easily watched the daily program.To this end, we not only add information about how to watch the live broadcast in each report, but also make short videos to demonstrate the steps of watching the show by different platforms of Chinese media groups.

The data from the broadcast to the present show that the largest audience attracted is female audiences from 55 to 64 years old.Perhaps this has to be done to propagate, but it is also reflected at another level. In fact, for local elders, it is not difficult to span the digital gap. In this regard, the media can play a positive role.

The epidemic continued to spread, the news office was originally tight, and the group operation should be implemented to work at home to make everyone more pressure than usual.But this project has given me a lot of encouragement and movement.

In a short period of time, the Human Association instructor cooperated with the shooting requirements to the greatest extent.One of the cooking teachers saw my big belly woman, and she also cooked pork feet vinegar at home to share with you.This kind of goodwill makes people feel warm during a very time.

In addition, due to the urgency of time, colleagues including the entire team, including participating in planning, art, shooting, publicity, and live broadcasts. They often help adjust to the company on weekends because of various variables, or have to go to the company to wait for the company, and then they cannot get off work.However, everyone has always maintained a dedicated attitude and supported each other.The toughness of this team is valuable, and it is the source of the sense of satisfaction of media work.

The crown disease epidemic has brought an extremely negative impact on the world, but it also brought inspiration to different industries.For traditional media, it forces us to break through our inherent restrictions and create a new situation.It is hoped that we can still maintain such adventure spirit and continue to create digital content that can attract different audiences and is rich in information.

(The author is the director of the Chinese Media Group, the director of the expansion of the Chinese media group, [email protected])