< /p" Tiffany's 182 -year -old jewelery dealer is betting on the next 10 years on young Chinese.The picture shows the classic blue signature of the Swiss Zurich Tigany Store.(Reuters file photo)

Early new tone of sea cavity

Yang Danxu [email protected]

More than two weeks ago, with friends who visited Shanghai, to the large -scale exhibition of Tiffany, Chinese consumers' curiosity and longing for Tiffany's blue world were impressive.

Most of the dragons outside the rejuvenation art center of the exhibition are the post -80s, post -90s, and even the post -00s of the students. Among them, there are young couples holding hands, young women who are half -fashionable, and they also hold them.The child goes to see the treasures of the treasure.

Because of the weekend, even the viewers who have made an appointment online have to wait for more than an hour.However, everyone is not impatient, and the young face is full of longing for Tiffany.Seeing the young Chinese girls queuing to take a photo with the diamond ring and try to wear it in the experience area. Friends of their peers lamented that this was a successful brainwashing of Tiffany's consumers in Chinese consumers.

For this exhibition, Tiffany did spend a lot of thoughts. It took two years to prepare for two years, and carefully selected more than 350 exhibits from the treasured jewelry: from antique jewelry in the middle and late 19th century to the legendary yellow diamond of 128.54 carats.From the jewelry directory over the years, to Tiffany's window design, they were moved to the doorstep of the Chinese.

The exhibition also created Audrey Middot; Hepburn's Fifth Avenue flagship store stopped in the breakfast of Tiffany's breakfast in the movie, restores the classic rotating door entrance, window display outside the store, and even the street view of New York.The market attaches great importance to.Some Chinese media described that this 182 -year -old jewelery dealer is betting on young Chinese young people.

Global merchants have aimed at the Chinese market in the Chinese market, but in the past two years, they have lived in China. Another feeling is that the consumer market of this country seems to exist like a mystery.

China has a population of 1.4 billion, and there are more than 400 million middle -income groups. Officials have continuously emphasized that China's consumption upgrades are continuously emphasized, and the potential of China's market has unlimited potential.China's CPI returned to the 3rd era. Everyone shouted that it could not afford pork, but it was difficult for Shanghai to spend more than 500 yuan (RMB, the same below, the same, about 97 yuan).So, what is the truth of the Chinese consumer market?

Just two days ago, the Chinese spent Double 11. When the Sino -US trade war continued for more than one year and China's economic growth slowed down, this annual consumption carnival day was regarded as measuring China's economic confidence andThe barometer of Chinese consumption willingness.In the end, Double 11 held the pressure and showed a better war report than last year. Some official media responded to the decline of the Chinese economy, saying that this allowed the remarks that broke the Chinese supply chain and did not break.Trump's recent trade war has made China's supply chain break like eggs.

However, did the record of Double 11 really drive consumption?The interface news compared with the historical data of 2015 to 2018, it was found that the Double 11 of each year made the online sales of physical commodities, but the total retail sales of social consumer goods did not fluctuate abnormally.Double 11 only increases the proportion of online sales in the total retail sales of social consumer goods, which is an alternative to non -online shopping consumption.

Objectively speaking, Double 11 is indeed not enough to become an absolute testimony of China's consumption situation.The Chinese are concentrated on that day, and it is more about the response to the consumption promotion and benefit of merchants. Among the people who buy and buy on the day, there are also many consumers who eat food, overdraft shopping, and even impulse to buy and refund.

From the perspective of macro data, the situation in China cannot be too optimistic.Last year's final consumption expenditure increased to economic growth by 76.2%. This data fell to 60.1%in the first half of this year. The weak domestic demand was also reflected in the number of imported data at the US dollar.On the occasion of rising, the original consumption of high hopes in the carriage is not powerful.

Even though the Chinese market has a huge base and a small number of consumption capacity, the consumption view of the post -90s and post -00s of the consumer forces has changed, which has changed, making the Chinese market still have great potential in the future for a long time, but it restricts the expansion of consumption and the expansion of consumption and the expansion of consumption and the expansion of consumption.The obstacles of consumption upgrade cannot be ignored.The high leverage rate caused by the rise in real estate prices has a crowding effect on consumption, and the rise in prices has caused consumers to shrink their wallets and slower economic growth on employment in the future. They can all be restricted by China to release domestic consumption potential.

The domestic demand market allows China to have greater toughness against external challenges, but external pressure coincides with the transformation of domestic economic structure. Various problems such as trade, investment, and economic systems have concentrated.Unknown.