Early new tone of sea cavity
More than two weeks ago, I went to New York to attend the Annual Meeting of the International News Media Marketing Association (INMA). On the Times Square near the venue, the big screen advertisement of the Chinese official news agency Xinhua News Agency is particularly noticeable.The red and blue replacement background, coupled with the white Xinhua news agency text and logo, is simple, rigorous and slightly dull. Although it occupies the most conspicuous advertising space, it looks a little out of place in the era of consumption and entertainment.
Xinhua News Agency has rented advertising positions at the busiest cross intersection in this world since 2011, and has been broadcasting for 24 hours many years.However, this big screen advertisement in spreading the active image of Chinese media and offset the stereotype of the outside world's stereotypes on Chinese media may not be comparable to the 16 -minute appearance of Chinese official media anchor Liu Xin on the American television station.
Liu Xin, host of China Global Television Network (CGTN), and the host of Trish Regan, the host of the US Fox business channel host, and Qi Gaisa.People who are familiar with China's official position are not difficult to find out that Liu Xin faced issues such as Sino -US trade negotiations, Chinese stolen intellectual property rights, developing countries, national capitalism, etc. in the face of Reagan, and almost repeated official discussions, Larely in response content.But I have to say that Liu Xin's appearance has added points for the international image of Chinese media people.
In recent years, China has invested a lot of manpower and material resources to expand the influence of Chinese media overseas, hoping to tell the story of Chinese stories to the outside world.Taking Liu Xin's CGTN as an example, this official media that was officially launched in 2016 and was formerly known as CCTV Foreign Language International Channel, with six different channels, extended the tentacles to more than 170 countries, and entered 30 million households in the United States alone.Essence
However, the resident point, many reports, and the sound of unnatural sounds are not naturally replaced. On the contrary, some Chinese official media are habitually shouting. Chinese media are sharp and bright in foreign countries.Promote the stereotypes of machines and mouthpieces.
In September last year, Kong Linlin, a Chinese media person from CGTN, played at the British Conservative Annual Conference and expressed his views in a loud manner. After that, he was in a lawsuit due to physical conflict with the staff on the scene.No matter how reasonable her original intention was, this demonstration of the demonstrations made her and her institutions and countries look rude, and it would not help convey the position she wanted to convey.Some people also criticized afterwards that such incidents frequently reflected that diplomats in the new era of China have become increasingly not talking about diplomacy.
In contrast, Liu Xin's way of expressing China's position is remarkable.At the moment when the Sino -US trade war is constantly being upgraded, it may even deteriorate into a comprehensive confrontation between the two countries. Recently, Chinese official public opinion has continued to build, and domestic nationalist emotions have risen.After Liu Xin was invited to debate with Reagan's mother tongue with each other, there were a lot of voices in China's network space. He hoped that Liu Xin could play a victory on behalf of China. Some netizens also formed a re -aid group to give her a plan.
Judging from Liu Xin's English ability, she is not the ability to quarrel with Reagan, but obviously, she deliberately chooses a rational, restrained, peaceful, and friendly way to face Reagan's questions.With a spark, I did not ask the other party throughout the process.This made the foreign -American anchor's debate that the outside world expectations became Reagan's interview with Liu Xin. Many Chinese netizens who moved the bench early on the day in the morning were not addictive.
This kind of good debate is indispensable that Reagan also shows the atmosphere and attitude, but Liu Xin avoids the clever practice of quarreling, which also allows her to cleverly use the program to execute the function of Chinese official media MDash; MDASH; explain the Chinese position to the American audience while avoiding it.Leave the impressions of the Chinese media's aggressive impression.In an interview with the Chinese media after the show, Liu Xin said that she even wanted to show weakness in front of American audiences to release China that China did not want to quarrel, and the relationship was tight.
Maria Repnikova, an associate professor at Global Communication of Georgia State University, commented to the New York Times that he saw Liu Xin a fluent English and answered questions in an openness and argument.China is very different in China.
The Chinese position explained in the show will not affect the Sino -US trade war, but it has to be said that for China, which has been trying to break the leading pattern of Chinese and Western media, this open, humble and rational communication attitude and effectIt is indeed better than the abroad that is tough and rough.
