Song Zhibiao: The battle of public opinion agents is not a dispute between right and wrong, but a number of people and the scale.The fairness of fairness and self -reliance is completely effective in information manipulation, and it is likely that it will only be reduced to a laughingstock.

From the Chinese version of Li Jingyao's Chinese version of Liu jingyao on April 18, the second season of public opinion in Liu Qiangdong's sexual assault continued for about two weeks.The two sides threw videos to each other, the right to interpret the competition, and showed hundreds of millions of netizens to the complete process of from information manipulation to public opinion guidance, from image design to cognitive competition.

The facts of this storm happened in the United States, but the storm of public opinion blows the domestic public opinion field.This is a new phenomenon that has appeared in recent years.As an audience, of course, it can be based on the information of both parties to obtain their subjective judgment.But the biggest highlight is not only the dispute over the point of view, but also the methods behind the information.The business version of information manipulation is often the epitome of its political version.

Battle of Public Opinion Agent

In the first season, Liu Qiangdong experienced the worst pressure of personal and company image.Although he was relieved of criminal prosecutions and retreated from the whole body of Mingzhou, and a little damage was restored, from some information in the second season, Liu Qiangdong and JD.com were waiting for the second season to be more violent.

From the perspective of some media people's desire to speak, the information disclosure of the first season is incomplete.It is difficult to know what kind of information it has.

However, the overall situation of public opinion in the first quarter, constructing a model of explanation for Liu Qiangdong for the sexual assault case, such as he suffered a fairy jump, and the woman voluntarily regretted it.Liu Qiangdong's public image has become a flawed but non -crime man who is attributed to the secular evaluation of this kind of affairs, which will not cause the foundation of his image.

In comparison, Li Jingyao's indictment revealed a large number of facts and details, which caused the amount of information in the second season to increase overnight.As one of the consequences, Liu Qiangdong's greasy image faced more severe allegations, and he became the central figure of Hu Hunting Liu jingyao.

From the standpoint of Liu Qiangdong and his company, these unique and obscure information constitute a great threat, and they must be controlled.

Immediately, the Weibo account@随 随 随 released the edited video, and Liu Qiangdong's public opinion agent officially responded.The purpose of this video is very clear, that is, to destroy the complaint of Liu jingyao and try to break the key logic of the latter: the relationship between the two parties is because the rich people's dinner and the power culture created the disparity.East is not voluntary.

The next agent war will repeatedly reveal the play of this agent, that is, information manipulation.Its main point is to provide only information that is conducive to its own, not all information, carefully control the rhythm of the discharge, and observe the effect after observation.This is also particular about the control of public opinion, that is, consciously does not provide information increasing, but contaminates existing information.

Therefore,@所以 所以 is polluted by the videos to the indictment. It effectively paralyze the anger inspired by the complaint within at least more than ten hours.This paralysis has faded with the release of all videos of Liu jingyao, and the distortion guidance of the agent of Liu Qiangdong and the purification pollution with Liu jingyao will become a pair of spears and shields.process.

Here we should specifically mention the role of the Southern Metropolis Daily in this process.The people inside know that the encounters of Nan has been far from the pioneer media over the years.However, the general audience who cannot insight into the industry's secrets is still a decent. Therefore, the audio that carefully edited and the girls requested to compensate for apology were launched, and they immediately opened a new network exit.The advantage of reprinting the whitelist has surpassed Nandu as an agent of public opinion.

Even though Nandu's inside story and source of the push of the audio from beginning to end, it does not affect the industry's condemnation of it.This condemnation one is partly eliminating the power of Nandu as a public relations white glove, and the other is to indirectly add an indirect side to the side of Liu jingyao.

This is the second node of the public opinion agent's manipulation of information. The south of the country is damaged. Liu Qiang oriental has the end of the price of 1,000 to kill the enemy, and the third node will soon appear.

This new node incident is that Caixin and Finance published an exclusive interview with Liu jingyao in a short time. This is the first time that girls have publicly spoken.She expressed two layers of meaning: one is that she has been refusing, and the other is that she has been forced to say to the police in a specific situation.

After Nandu, Phoenix.com and Sina Weibo revised the title of Caixin's report, deliberately ignored the prerequisite for girls' speech, and used the Liu Qiangdong case to recognize the voluntary relationship.Liu jingyao's public opinion effect.

The portal and social media have both the names of the mainstream media and the convenience of the impact of traffic. Using people who are used to reading the title of the title, and the important functions of the title in the spread of the title, the core facts of the liu jingyao interview are completely opposite to the opposite factsTwist.This is the darkest node in the battle of public opinion agents.

Public opinion war or losing is not in the heart

After briefly summarizing the situation of public opinion agents, a question immediately appeared, that is, how to judge the results of the battle of the agent?Or, not so rigorously, who will lose?

The essence of information manipulation is not to persuade everyone. The focus is on consolidating the supporters' positions, and at the same time, it also strikes and attracts, allowing the middle position of the self -consistent Lieutenant Period to shut up, freezing the latter's influence, which is equivalent to the tactics of siege aid.

Unlike the most people think, the battle of public opinion agents is not a dispute between right and wrong, but a number of people and scales.Therefore, the justice and comfortable saying that it does not work at all in information manipulation, it is likely that it will only be reduced to a kind of laughing stock.

Throughout the second season of the Liu Qiangdong case, the agents of various models and various characteristics were called for their media advantages, and they existed as a puppet as a puppet, and the intention of implementing was obvious.That is, the carefully set information fragments guide the direction of public opinion and affect the public to understand according to their script.

During the entire information manipulation, in addition to the agent to fight on demand, many people also condensed many people around the surrounding area of Liu jingyao. For exampleVolkswagen media and commentators.

When the second season of the storm enters the attenuation period and finally calm down, we can clearly see a possible cruel fact. In terms of public cognition, Liu Qiangdong and JD.com did not lose, and Li Jingyao did not win.Except for the latter -based supporters of righteousness and affairs, the basic disk of supporters Liu Qiangdong and JD.com have not changed significantly.

This is a slightly frustrated result, but it also properly proves the reality of a Chinese characteristics: the non -righteous battle of public opinion, the intensity of information manipulation is as great as its market potential.Active big business.

For those kind of public opinion agents, information manipulation is business, so it has moved in the gray area without even concealing.It will take a targeted solution according to the various mentality of the audience.For example, for those who are self -rated, it will give some facts and cater to the so -called rationality.And those who do not have to prepare for brainwashing, then use the information pollution method to recreate the concept of cognition and concept, as simple as wiping and writing in computer programming.

Relative to business isZhiye is a career, but it is difficult to break through the barrier wall.One reason is that the current situation of public opinion is more fragrant than the facts, the analysis of the standing team is easier, the news is declining and the public opinion is overwhelming, making it difficult to explore the truth than the regulation of public opinion.The second is that for the facts of the truth, they often violate taboos. Within the specified time, specified strength, and regulations, a truth expresses each other that people only believe that they are willing to believe in the truth. These cracks and defects make information manipulation very promising.

One effective way to remove information manipulation is that you should not believe in any unilateral statement from the beginning, but to contact as many information as possible, absorb all the facts presented, and then judge.Obviously, this media literacy is not available in ordinary people, and it cannot be popular quickly. Information manipulation will never lack meat chickens, that is, that is.

In this public opinion battle, the agent of Liu Qiangdong and JD.com was of course the eggs in the information environment. It very intuitive explaining the media pattern, purpose, and the situation of the Chinese people's situation for 30 years.Opposite the agent of the public opinion, when the encounter of LiU jingyao was refined to sufficient feminist intentions, the power of confession with the agent camp, and associated with the action, the window period was clicked.

Therefore, whether it is the battle between the agent of public opinion or the battle of justice, it is necessary to face and bear the power of higher -level information regulation.Regardless of whether it is good or bad, we must strive to maximize in a limited time, and I have grasped public opinion.When the success or failure is not so prosperous, the banner of the golden mean is still fluttering on the storm of public opinion.However, specific love and hate can also be planted under the waves of public opinion, repeatedly forgotten, and repeatedly sowing.

(This article only represents the author's own point of view, responsible editor: Yan Man [email protected])