The trend of excluding the new generation of communication standards made by Chinese enterprises seems to be expanding from the United States.Although it is considered to be considered a problem of security, the alertness of the facts of the facts of the oversized country's promotion of large countries is also regarded as one of the reasons.

In the final analysis, the advantages of Chinese companies lies in the huge market in their country.If a stable business foundation is formed in the huge market, competition in overseas markets can also be advanced in an advantageous position.This model of attacking the world is also common in American companies, and Amazon and Google have become alert to the world.

In response to Google, the European Union introduced general data protection regulations (GDPR).Although it is the form of personal information protection, it also has the factual standard strategy that counterattacks US IT companies.

In global operations, mastering international standards is related to life and death.However, in addition to factual standards, the method of forming standards also has the idea of legal standards.The statutory standards adopt the process of distinguishing market competition and rules to formulate competition, and finalize competitive rules through multilateral negotiations and public institutions.

Many experts point out that the support of statutory standards and strategies at present is expanding.In recent years, Japan's trend has also shifted its focus to legal standards.

Because the legal standards originated from Europe, which is good at discussing and negotiating, it is necessary to grasp the dominance of the legal standards, and Japan faces a high obstacle of language and culture.For example, in terms of the new generation of communication standards, Japan has mastered the world's top -level technology, but has a painful experience of being in disadvantages in the negotiations around 3G and in the subsequent world standard competition.In addition, there are the fields of nano technology and railway systems. The reality of Japan in the past 10 years has continued to repeat the same mistakes.

Sports events such as car rally F1 and platform skiing may be easier to understand.Japanese teams and players have achieved an overwhelming victory in international competitions according to rules.As a result, under the leadership of the uninvited traditional power, the rules of the game quickly changed, and the advantages of the Japanese team were weakened.Such things have happened many times in the past.

The competition formulated by the rules is beyond the competition and business activities, and it has already begun from the beginning of the game.In the formulation of rules, the dominant power is the country, enterprises and organizations that have persuasive and obtain recognition and resonance in other countries, and the defeated party will taste bitter fruit in the competition and market competition.How many partners can be found in advance, which significantly affects victory or defeat.

To what extent can Japan keep up with this global trend?Let's take a look at the organizational organization MDASH; MDASH; ISO (ISO).Judging from the position of nearly 250 technical committees (TCs) of the total fields in various fields, it is often the chairman's origin to become the leader of the discussion.There are currently 17 chairman of Japan.It can be seen that Japan is dominated by the rules in the fields of resin and steel products.

In the middle of the chairman, the United States and Europe occupy an overwhelming majority.Recently, China may also be aware of the importance of statutory standards and strategies, and has increased the post of chairman to 27, surpassing Japan.

The formulation of rules while obtaining international support is not limited to public institutions.Many Japanese companies have established a strong ecosystem in the world with Japanese characteristic brands and services.For example, large -scale food companies include maternal and child health manuals in the product, and promoted the establishment of a nutritionist and health care system in Asia, raised health awareness, and expanded their sales share.In addition, Yamado Holdings has established refrigerated and freezing delivery networks, which has successfully reduced food loss.These companies have achieved business growth while improving social evaluations worldwide.

In the field of digital technology, there are also people who strive to solve social issues from Japan's action guide society 5.0 overseas.In the field of intelligent communities, the visiting professor of the University of Dimo University, who served as the chairman of ISO, and members of the Cabinet of Slovenia in the exchange, developed in the exchanges and developed to the country's extensive fields such as infrastructure to promote the adoption of Japan's project solutions, technology, and rules.

Shikawa Fangming said that the factors that attract Slovenia are huge ambitions and resonances, not problems that can be solved in 1 or 2 years. The topics such as wealth, security and health are the world expectations.

When it comes to big themes, the United Nations formulated sustainable development goals (SDGS) is very grand.Among them, it is incorporated into the world goals of health and longevity, high -quality infrastructure, climate change, circular society, peace and security, etc. as of 2030.The investigation by Deloitte's consultation shows that the market size of these fields is expected to reach 8 million yen.However, in terms of the proportion of enterprises that regard sustainable development goals as business opportunities, Europe is 64 %, while Japan is only 37 %, and there is a gap.

Japan must not watch the business opportunities that ignore the ignored.Japan should not fight against China and the United States only in the factual standards of decisive victory and defeat. Instead, it should open up a huge market without any competitors. This can better change the world's attention to Japan's attention and form a virtuous circle.It is particularly important that how many countries and companies that can be found in such a market are related to whether it can promote the formulation of Japanese -led rules in a favorable position.This is a place that needs to be wise.

Source: Nikkei Chinese Network Author: Zhongshan Chunshi