What are you waiting for by manufacturers ＂5G Commercial＂?

For Huawei, the industrial consensus has become increasingly clear and the top -level design industry of technology is ready, but there is still a problem waiting for verification on the eve of 5G commercial arrival.

The process of 5G commercialization is being accelerated repeatedly.Huawei is making the final preparation.

Whether it is the equipment manufacturer in the industry or the communication operator, the most anxious and most urgent thing at the moment is to create a start that can be sufficient to boost confidence.

At the 2018 Global Mobile Broadband Forum (MBBF2018), Hu Houkun, chairman of Huawei, announced that 5G has been ready in three key areas such as acquisition, economics, and application.He appealed to communication operators from all over the world. For 5G, the most important thing at present is action: if you build it, They Will COME.

Some data also indicate that more and more operators in the prospects of 5G commercialization are turning from the original observation of the initial doubt to the clear movement.

According to Hu Houkun, Huawei has provided more than 10,000 sets of 5G base stations to operators around the world this year.As of now, 154 operators in 66 countries have been testing 5G tests.It is expected that by 2025, there will be 5G market deployment in the world.

Some more aggressive plans for 5G have been announced one after another.British Telecom (BT) will deploy 5G networks in 16 cities in Britain in 2019; in the next three years, Deutsche Telekom plans to complete a 5G investment of 20 billion euros in Germany.By 2025, 5G networks will achieve 90%of geographical coverage and 99%of the population coverage in Germany.

Howard Watson, Chief Technology Innovation Officer of Telecom, said that a year ago, when the industry discussed 5G, it was always too focused on technology and ignored the question of how to land in reality.But this situation has now changed significantly: almost everyone has a consensus: there is no need to continue the 4G route in the 5G era; but in the short -term future, 4G and 5G can coexist in the market.

However, for Huawei, although the industrial consensus is increasingly clear, the top -level design industry of technology is ready. On the eve of 5G commercial arrival, another problem is waiting for verification.

We are thinking now, what is the business model after 5G is here?

During the interview, Zhou Yuefeng, chief marketing officer of Huawei Wireless Product Line, said: Still watching videos, playing games, and shopping online?If these applications are still, how can our operators make money in the future?After all, new technologies require new investment.

From the perspective of the entire industry chain, compared to the 4G era, it is much faster and wider, and at the same time, it is also expensive and more complicated. It is urgent to match a business prospect that is sufficient to convince people.After many years of research and development, 5G technology has been invested in the rich business ecology?In other words, where is the killer application of the 5G era?This problem is now testing everyone's imagination.

In the product exhibition area at the forum site, many commentary from equipment manufacturers and operators have been raised.Between these complicated demonstration models and white boxes with different shapes, a unified concept is condensed: all technological innovations related to 5G must eventually be closely linked to business scenarios.

According to Zhou Yuefeng, most of the focus of Huawei's research and development of 5G technology points to business scenes.Huawei hopes to gradually land and transplant the 5G technology and destiny through expectations and focus on potential scene needs.

In my opinion, the essence of 5G technology is not faster, and the delay is lower.It is a kind of ability. This ability can be suitable for more applications. Zhou Yuefeng said: There are challenges and opportunities, but the ultimate test is the commercial operation of scenes.

For this reason, Huawei is focusing on publicity to cover the business chain of the cloud application+5G pipeline+smart terminal. This chain is highly hoped and is considered to create more possibilities and derives the top -level design of more new commercial ecology.

The transformation of thinking based on commercial scenes also tests the operator camp.

The 3G era brought the concept of data and traffic to the mobile communications industry; all the commercial spaces for traffic operations were activated in the 4G era.But according to Zhou Yuefeng, this relatively single traffic business model is like a plane that runs all economy class.

In the 5G era, the capabilities of communication pipelines have been greatly improved. Not only have different types of aircraft, performance and grade aircraft, but also through network slices, economy class, business class and first -class cabins appear inside the aircraft.The richness of the business model has been greatly upgraded.

From a certain perspective, in the initial stage of the 5G era, the relationship between operators and manufacturers is undergoing subtle changes. Except for existing interests and cooperation patterns, the business of the two parties is also extending and enlightening each other.However, all the current efforts are more like taking the first step in the wider 5G ecological vision of the industry.

To this day, practitioners in the industry are always thinking about the use of scenes, but including enterprises and consumers, maybe no one can predict what the real business scenario looks like in the end.Dimitris Mavrakis, director of research institute API is responsible for the research director of the communication network.

Many facts in the past have also proved that the real prosperous business picture is not necessarily directly related to Yu Qiangqiang and the technical upgrade.

At present, the more common point of view in the industry is that if you want to build a true 5G ecology, you must also extend to a wider and more micro business chain and attract more sensitive characters to appear.

Maybe we should think about building 5G from completely different directions. Dimitris Mavrakis said that when formulating a 5G strategy, people usually preset: consumers are the target group of 5G.It is believed that 5G will be like 4G, and it will be the ultimate goal to provide users with more usage scenarios.But this is not the case.

In Mavrakis, the consumer group may be the most important part of the 5G ecosystem: now it can be judged that many new scenes will be created by consumers.The final state may be that operators and consumers build a 5G ecosystem together.