(Hong Kong Comprehensive News) The Hong Kong Special Administrative Region Government is trying to promote the extended business hours, launch discounts, and organize a series of special activities in various shopping malls, in order to revive the economy at the night and promote the weak consumption and tourism industry after the epidemic.

According to Bloomberg News Saturday (August 26), Allan Zeman, chairman of Lan Kwai Fong Group and a consultant group of Hong Kong Chief Executive Li Jiachao, said that the Hong Kong government has been discussing with major real estate developers to encourage them to promote promotionThe measures for night economy include extending the business hours of shopping malls.

Lan Kwai Fong, a well -known mid -to -high -end bar in Hong Kong, will provide night drink discounts from September and arrange DJ performances.Some other shopping mall owners will also distribute free drinks and shopping vouchers and hold night activities to revive the damaged tourism and consumer industry.

According to the Wen Po report, the Hong Kong government intends to let the shopping malls try to extend the business hours to 10 pm or 11 pm, and also hopes to discuss the event with the mall in the seaside.

Hong Kong lifted the restrictions on the epidemic of crown disease earlier this year and cleared with mainland China.Bloomberg pointed out that the official "Hello Hong Kong" activity launched a poor tourism effect, and the most famous retail and nightlife zone in the city also lost attractiveness.It is reported that the number of tourists in Hong Kong in the first half of this year was only 37% before the epidemic.

The reduction in local consumption also puts more pressure on Hong Kong's economy.Since 2020, a large wave of people in Hong Kong due to strict epidemic restrictions and the implementation of the Hong Kong National Security Law Immigration Overseas, residents who have left now have poured into popular destinations such as Thailand and Japan.Consumption.

Huang Jiahe, president of the Hong Kong Catering Association, said that in July and August, the dinner turnover of Hong Kong restaurants decreased by 30% year -on -year. Some of the reasons was that more residents went to mainland Chinese cities to spend weekends on weekends, and even after get off work after work. Shopping and eating are not locally.

Qian Yongyong, chairman of the Hong Kong Bar Industry Association, said that the local bar business fell by 30 % compared with the epidemic, and the industry reflected that most of the consumption -capable mid -to -high -end guests immigrated or traveled out, making local consumption weak.

In this case, the Hong Kong government and merchants hope to attract customers to return with activities and preferential policies.

Real Estate Commodity Chinachel Group is holding a three -day music festival at its Central Market. During this period, the bar is required to delay the closing time to midnight; the mall will also co -organize the International Beer Festival and Night Market in September;Then it plans to issue 10,000 free drink coupons for customers who consume a certain amount of consumption in their mall after 8 pm; New World Development also considers its shopping mall business hours and organizes activities at night; Henderson Real Estate Company also plans to issue shoppingBond.

But experts believe that the above measures are not enough to solve the difficulties in Hong Kong's retail and catering industry.

French Foreign Trade Bank Senior Economist Wu Zhuoyin told Bloomberg that the night economy of Hong Kong's disappearance is only a representation of a deeper economic problem.In the past two years, other parts of Asia have worked hard to improve the quality of tourism, and Hong Kong is busy spending attention and resource restrictions."This means that Hong Kong may be difficult to restore competitiveness."

He also said that the night economy is driven by demand. If there is no demand, the government's current measures can not boost the economy.