The Chinese market was in a downturn to the end of 2023, and before the year, another heavy blow was encountered.
Last Friday (December 22), the State Administration of Press and Publication released a copy called The documents of the online game management method (draft solicitation of comments) , please solicit opinions from the whole society publicly about online game management.
Among the new rules of drafts, it has attracted attention to restrict the use of excessive use and high consumption. Among themOr indulge in high -priced trading behavior of virtual props.In other words, these regulations have made stricter standards for the attributes of online games "gold" (recharge).
These new regulations are intended to strengthen online game supervision and protect users' rights, especially to prevent minors from being obsessed with online games.From the perspective of the gaming industry standards, it will crack down on those who use human weaknesses to seduce players to hook, addiction, and irrational consumption, so as to earn bad game companies that make huge profits. In the long run, it is conducive to the healthier and sustainable development of the entire game industry.
However, as soon as this document came out, it immediately caused a big shock in the capital market. The stock price of the game -related companies plummeted, and it also spread to the science and technology industry. The capital market suddenly sorrowful.
On the same day, Hong Kong stocks Tencent's stock price plunged more than 12 %, and the market value directly evaporated HK $ 367 billion (about S $ 62.2 billion), which was almost the total market value of Xiaomi. NetEase's stock price fell more than 24 %, and the market value evaporated 137.5 billion yuan.Hong Kong dollar.In addition to the two header game companies, the stock prices of companies such as Gibit, Sanqi Interactive Entertainment, and Youzu Networks also fell more than 10 % on the same day.
Faced with the capital market of people's hearts, the person in charge of the State Administration of Press and Publication emerged the next day to clarify, emphasizing that they will carefully study the concerns and opinions raised by all parties, and will continue to listen to relevant departments, enterprises, users and other parties and other parties.On the basis of the opinions, further modification and improvement.The implication, the newly released drafted new rules have not yet been nailed, and there is room for rotation.
After a weekend of panic mood, the official Monday (December 25) was approved by the official on Monday (December 25)._blank> 105 domestic game version number .This is the first time that after the official restoration of the game version number, it has exceeded the case of a 100 models of a hundred models. It has been rare in recent years.This also allowed 1075 domestic and imported games approved throughout the year, reaching twice the whole year last year.Regulatory policy adjustment is eased, and a new game approved over 100 new games is obviously to send it to the game industry and the entire market.
In all fairness, the market's response to online game supervision is a bit overly.Judging from a series of actions for several consecutive days, it is not the original intention to even stifle the entire online game industry.In fact, most online games are currently facing supervision, and many of the contents of the draft are not fresh, but they are just further regulating the industry.
But the capital market responded fiercely like a bird of surprise, which also highlighted some problems facing the current Chinese economy.
First of all, policy coordination needs to be strengthened.The Central Economic Work Conference held two weeks ago has just mentioned the issue of consistency of macro policy orientation. It emphasizes that non -economic policies must be included in the assessment of consistency of macro policy orientation, strengthen policy coordination, and ensure that they are exert their strength and form a joint force.Nowadays, the official has thrown out the new regulations for supervision of the game industry without warning. Although it is still in the stage of soliciting opinions, it is difficult to prevent people from questioning. Is the official determined to avoid "fighting" different policies?When the economic policy is inconsistent with other policies, will it be faced with constraints, and is the economy priority?
After the new draft plan is released, Ge Weidong, chairman of Shanghai Chaos Investment, bombarded the official on WeChat friends."The world is peaceful," investors' anxiety overflows.
Secondly, social expectations are obviously weak, and market confidence is serious.The sudden draft of the new rules has once again awakened the market for unusual memories of the government through various powerful administrative means in the past few years through various powerful administrative means.Under the official continuous punch, Internet companies have been severely damaged, and the teaching and training industry has been rooted.These private enterprises' concentrated industries have encountered blows, which also hurt the private economy's vitality.
These experiences have left shadows for the psychology of enterprises, markets, and investors, as if they are suffering from post -trauma stress disorder. When there is wind and grass, they will be shocked.The market is not only afraid, but the same history must be repeated in the gaming industry. What's more concerned is that with the goal of solving the industry's irregular problems, rectifying a industry with one -size -fits -all administrative means will become the inertia of supervision.Many people are asking, who will the next turn from the Internet field to the teaching and training industry, and then to online games?
Insufficient confidence is the biggest obstacle to the current Chinese economy.Although the official has been released in the past six months, the official has been released to enhance the economic vitality and improves the signal of social expectations. The official media is also making positive public opinion and striving to improve confidence from all walks of life.However, it is not easy to transform into positive expectations. This not only requires the official policy to effectively implement the specific policies that boost the economy, but also to avoid any measures that might crack down on confidence. Faithful collapse is easy to rebuild difficulties. At present, China, which is now in China.The economy can't stand more toss.
