The National Press and Publication Agency of China released a draft online game management new rules on Friday (December 22), which caused a huge shock in the circle.Hubei Shengtian Network Technology Co., Ltd., one of the major online game companies in China, said that overseas game revenue accounts for nearly 70%, and new online games are expected to have limited impact on the overall business of the company.
Shengtian Network stated on the interactive platform on the same day that one of the important purpose of the National Press and Publication Agency's public solicitation of this time is to promote the healthy and orderly development of the online game industry.Obviously the difference is that it limits the excessive use and high consumption of the game, and a clear guidance of the paid design model of the game.
From the perspective of the business structure, about 30%of the company's income structure in the first half of 2023 came from the game sector, and in the game sector, due to the high proportion of overseas regional division, the proportion of overseas game revenue was close to 70%, The new regulations are expected to have limited impact on the overall business of the company.
The National Press and Publication Administration of Press and Publication has publicly solicited opinions on the management measures of online game (draft solicitation of opinions), and the feedback deadline is January 22, 2024.
Soliciting opinion draft mentioned "restricting the overplay and high consumption of the game", that is, online games must not set up induction rewards such as daily login, first recharge, and continuous recharge.Online game publishing and operating units cannot provide or indulge in high -priced trading behavior of virtual props in the form of hype and auction.All online games must set the user recharge limit and publicize it in their service rules. The unreasonable consumption behavior of the user should be a pop -up warning reminder.
Affected by the news, the stock company's stock price plummeted on Friday.Shengtian Network closed on Friday and closed at 15.72 yuan (RMB, below, about S $ 2.92), down 17.52%.
In addition, Tencent closed more than 12%, and the session fell more than 15%; NetEase fell more than 16%, and the decline in the market exceeded 27%.
Shengtian Network was established in 2006 and was listed on the GEM in December 2015.The 2023 semi -annual report shows that Shengtian Network is the leading domestic scenario -based digital entertainment platform. Over the years, the company has deeply deployed digital entertainment scenarios. With rich industry experience and accurate product positioning, it has built a cross -scenario platform, content, and service system., Develop the main businesses such as voice social, IP operations, game operations and distribution, Internet marketing.
The third quarter report showed that the company's main revenue was 1.083 billion yuan, a year -on -year decrease of 8.48%; net profit attributable to the mother was 179 million yuan, a year -on -year decrease of 5.92%; the non -net profit was 174 million yuan, a year -on -year decrease of 7.74%.
