(Beijing/Guangzhou Comprehensive News) New Oriental, a well -known education institution in China, has recently fallen into a controversy of "small composition". Who wrote public opinion storms around its live broadcast and cargo platform, which led to three days of decline in the company's stock price.New Oriental founder Yu Minhong issued a statement on Thursday (December 14) stating that the incident explained that the company's management had great loopholes.
Comprehensive Economic Observation Network and the Southern Metropolis Daily reported that the incident originated from Dong Yuhui, the anchor of the East, and read a small composition to promote Jilin in the live broadcast on December 5. Due to the literary talent, it was praised by the audience.
Some netizens asked who the copywriting came from, and the East selected account editor responded to, "Every small composition production is in front of the camera, behind the copywriting team, shooting team, and editing team.In collaboration, there is only a special small composition in "
This reply immediately aroused the dissatisfaction of some Dong Yuhui fans. He believed that this was the contribution of denying Dong Yuhui to the East's selection. He also said that Yu Minhong and Dongfang have previously stated many times that Dong Yuhui is the creator of the "small composition".
Dong Yuhui is an anchor with the top of China.According to the Times Weekly, Dong Yuhui became the anchor of the Eastern selection with his personal charm, and the selection of Oriental selection also took the way with his influence.
The incident continued to ferment. Dong Yuhui said in the live broadcast, "Our editor who claims to know the business is Hu Hui in the comment area", and the editor of the Eastern selection responded to "he did not repay his Hu replies", and said that Jilin's propaganda was promulgated.The copywriting was produced by the copywriting team, and Dong Yuhui only modified five of them.
Dong Yuhui fans who are dissatisfied with this influx into the East selected competitors and the live broadcast room of Gao Tujiapin, a subsidiary of Gaotu Group, brushed the name "Dong Yuhui" in the live broadcast room, making Gao Tujia Live Room watch on December 11th.The number of people has soared to the peak of traffic since the start of the broadcast.
Yu Minhong posted a video response event on his social platform personal account on Thursday, saying that this was originally a trivial matter within the company, because it was improperly handled and became a surging public opinion.He said that Xiaobian's approach seriously lacks professional spirit, and it also shows that the company's management has great loopholes.
Affected by the incident, the stock price of the East has fallen from December 11 for three consecutive days, and a total of 19.6%fell by 19.6%. Its Douyin account dropped over 120,000 in three days.The company's stock price rose on Thursday, and the closing of the market rose more than 2%.
36 氪 Published an article analysis saying that how to reintegrate the "cakes" in power and interests with super anchors like Dong Yuhui has become the problem that Eastern Selection and Yu Minhong urgently needed to solve.
