(Shanghai / Shenzhen Comprehensive News) The famous Chinese tea brand Xixi Tea and Jingdezhen China Ceramics Museum recently launched a tea latte "Buddha" with the theme of Buddhism.It was removed a week later.
Comprehensive Surging News, Nanfang.com, etc., "Buddha Hi" tea laid -iron was launched on November 28. The tea cup was printed with "speechless bodhisattva", "Happy Rohan" and "Fuhu Luohan".Refrigerator stickers and other peripheral products.Its unique religious element design made "My Buddha holds a cup" (the homophonic "My Buddha Compassion") once became a hot search word on the Internet.
However, relevant regulations such as China's religious affairs management regulations stipulate that business propaganda is prohibited in the name of religious.The staff of the Shenzhen Municipal Bureau of National Religious Affairs said on December 1 to interview Xizha, which made the company on December 3 and made an inspection.The official believes that the behavior of Xicha is deemed to be operating on the edge of the law, but the company's attitude cooperates and submits a rectification report in a timely manner and completes the removal.
Nanfang.com confirmed from Xixi Tea that the "Buddha Xixi" series has been removed, but no specific reasons have been disclosed.Some staff in the store told Bailu Video that "Buddha Xi" tea was uniformly replaced by "Shuiyunjian" design from December 1, but the content of the drinks remained unchanged.
The incident was not the first time that Huancha caused controversy.Earlier cooperation advertisements with Durex were replaced by copywriting because of the copywriting.
The person in charge of the Catering Association told Nanfang.com that the "Buddha Xi" tea laid -iron incident exposed the problem of excessive competition and product homogeneity in the Chinese tea industry.In addition, the food industry analyst Zhu Danpeng pointed out in an interview with the 21st Century Business Herald that the new tea brand only rely on marketing is not enough to support long -term development. Brands should focus more on "hard work" such as product quality, digitalization, supply chain and store operations.superior.
