Last year, Chinas game market revenue decreased by 10% year -on -year

A report shows that China's game market revenue decreased by 10%year -on -year, the first time in eight years.

According to the surging news report, at the 2022 China Game Industry Annual Conference held in Guangzhou on Tuesday (February 14), the China Institute of MonthPublished the 2022 China Game Industry Report (hereinafter referred to as "Report").

The report shows that the actual sales revenue of the Chinese game market last year was 265.884 billion yuan (RMB, the same below, about S $ 51.8 billion), a year -on -year decrease of 10.33%.The size of the game users was 664 million, a year -on -year decrease of 0.33%.In 2022, the actual sales revenue of the domestic market independently developed the domestic market was 222.377 billion yuan, a year -on -year decrease of 13.07%.

This is also the first year -on -year growth rate in the Chinese gaming industry in the past eight years.

When it comes to the specific reasons for the decline in income, the report mentioned that first of all, due to the influence of the domestic and foreign situation, the macroeconomic economy is still in the recovery stage, and the user's willingness to pay and pay the ability to pay is weakened.Secondly, the industry is not optimistic enough to market development, insufficient confidence, cautious projects for head enterprises, difficult to invest in small and medium -sized enterprises, and small number of new game products.The third is influenced by China's domestic epidemic, game companies face many challenges and limited development.Such as the increase in operating costs, insufficient project reserves, gaps in cash flow, and significant decrease in team work efficiency.

Since this year, the release of the Chinese game version number has gradually entered normalization.On February 10, according to the website of the China National Press and Publication Agency, the National Press and Publication Agency released the approval information of China ’s domestic online game in February. A total of 87 games were approved. Tencent and Netease’ s games were listed.Previously, on January 17, the Press and Publication Department released the approval information of China's domestic online game in January, and a total of 88 games were approved.