中国演员潘粤明因违法代言广告行为，被没收违法所得25万7885元（人民币，下同，About 50,000 yuan) and imposed the same amount of fines.Not According to the administrative penalty decision released by the official website of the Shanghai Market Supervision Bureau, the Shanghai Municipal Supervision Bureau made an administrative penalty decision on December 6. The decision showed that Pan Yueming was commissioned on March 15, 2021 and filmed.The 60 -second videos and three graphic refined pictures of the day full of drinks are used for business promotion.Not The above video contains the parties' hand -held day with cards and full drinks as "I need huge energy, full of physical and mental. Relieve fatigue, enhance immunity, and add energy to me at any time."The video is also significantly indicated that "the Japanese -filled brand's best friend Pan Yueming"; the three pictures mentioned above are the clients with a full day and full of drinks to drink the close -up standing and sitting posture, and significantly indicate the name of "Pan Yueming".Not Advertisers Shanghai Dongzheng Trading Co., Ltd. published videos in Douyin, Weibo, Xiaohongshu Corporation, and WeChat public account from June 8 to July 22, 2021; released on WeChat public account releaseThe title is assembly | locks on Pan Yueming's handsome energy tweet, with the above videos and pictures, promoting and promoting the above beverages.However, neither the video and tweets were indicated that "this product cannot replace the drug".Not According to the China Advertising Law, health food advertisements shall not contain the use of advertising spokespersons for recommendations, certifications, etc., and advertising spokespersons that violate the regulations shall confiscate illegal income by the market supervision and management department, and be more than double or more or more or more or more or more or more obtained by the law.Fined fines.Not However, the Shanghai Market Supervision Bureau believes that although Pan Yueming's above -mentioned behavior violates the relevant provisions of the advertising law, in view of the short duration of the above advertisements, and the parties can actively cooperate with the investigation and other circumstances, they have decided to punish the parties from lightly.The fines that have been confiscated and the illegal obtained doubles.Not Therefore, Pan Yueming's illegal income will be confiscated by 250,885 yuan, and he is also fined the same amount.Not In response, Pan Yueming issued an apology letter on the Weibo platform on Monday (26th), saying that he had cooperated with the relevant departments' investigation as soon as possible, and also completely accepted the penalty decision by the market regulatory authorities.He wrote that a solemn apology was made here and ensured that there would be no product endorsements of any illegal rules in the future.Not For Shanghai Dongzhang Trading Co., Ltd., Shanghai Market Supervision Bureau released an administrative penalty information on December 6, showing that because the company released the above -mentioned advertisements issued by the advertising agency that the advertisement issued by the company, it has not been significantly indicated in the advertisement "This product cannot replace drugs "and uses Pan Yueming's name and image to recommend and prove health foods. It violates a number of provisions of the advertising law, and the cost of advertising by the penalty office is 1.1233600 yuan.Not The State Administration of Market Supervision and Administration of China released the guidance on further standardizing star advertising endorsement activities on October 31, 2022 to further define the scope of star endorsement activities.
