Recently, all the solutions to China to publicize the local area to promote the local area.The tourism industry, the "beautiful male plan" launched by the Henan Cultural Tourism Bureau is the most out of circle.
Starting from January 9th, the official account of the Douyin "Henan Provincial Culture and Tourism Department" of the Henan Cultural Tourism Bureau issued 20 or 30 videos a day to show his cultural tourism resources crazy.Such a high -frequency posting video not only attracts nearly one million new fans, but also derives topics such as "how many Douyin did Henan Cultural Tourism post" on the Internet, and successfully seized the attention of public opinion.
However, those who really make the Henan Cultural Tourism Bureau popular on the whole network are a series of beautiful men's videos and photos released by another account "Henan Travel Recommender".
In the video, you can see some healthy young men who are exposed to the upper body and stand in the water or ice and snow in the scenic area.They will also interact with tourists and take photos.Some netizens joked: "This is not attracting tourists, but is to seduce tourists."
This is not the most exaggerated move.Daily Economic News and poster news reports that the Luoyang Literature and Travel Bureau of Henan arranged at the high -speed rail station with a height of 1.8., A sense of ritual.
Not only that, they are also preparing for artificial diamonds to give tourists, the largest one is one carat.It is reported that tourists only need to answer a few questions about Luoyang, or they can receive poetry with the host on the spot.
This proud behavior of Henan is not purely for traffic.China News Weekly reports that data shows that the annual capacity of Chinese artificial diamonds accounted for more than 50%of the world's, while more than 90%of Chinese artificial diamond production capacity is in Henan.
Henan can do so, not only with tourism propaganda, but also introduce local advantageous industries to the outside world.
Literature and tourism in various places are unwilling to show weakness.
Seeing that the Henan Cultural Tourism Bureau has made their best, the Cultural and Tourism Bureau of China is also unwilling to show weakness.
For example, some netizens suggested that the official account of the Douyin "Hebei Tourism" of the Hebei Cultural Tourism Bureau was renamed, and "it can't be found."Subsequently, the official account quickly applied for renamed Hebei Cultural Tourism and output a wave of content.
According to the Huaxia Times and Phoenix.com, Hebei Cultural Tourism issued 72 publicity videos on January 12.It is said that "75 is the upper limit of Douyin, not the upper limit of Hebei Cultural Tourism!"
On January 15, Hebei Cultural Tourism released a video.In the video, a beautiful woman in the Warring States Power robes drunk in the snow. The text is: "Those who can defeat the eight -piece abdominal muscles are only handsome women than men." Some netizensCombat with the "beautiful man" in Henan.
According to the Xiaoxiang Morning News, Peng Zhenhua, director of the Cultural Tourism, Television and Sports Bureau of Wulingyuan District, Zhangjiajie City, Hunan, Hunan, and Zhangjiajie's charm of Xiangxi actors also evolved on the Zhangjiajie National Forest Park on January 15th.Jump "subject three".Subject three is currently popular online songs.
The tourists on the scene said: "Recruit guests for Zhangjiajie, it's too hard!" The report quoted Peng ZhenhuaThere is "who has the spirit of me."
At the same time, the Cultural and Tourism Bureau of various places also used celebrity resources: Chongqing Cultural Tourism released a video of "top flow" idol Xiao Zhan on January 14th, and another popular idol Wang Yibo also recorded publicityVideo promotes Henan, hometown, and Zhejiang Cultural Tourism reposted the well -known actor Zhou Xun's video of Cultural Tourism.
Sun Xiaorong, an expert member of the China Tourism Reform and Development Consulting Committee, told China News Weekly that there has never been such a national linkage in the history of China's tourism development.
He said that because of the popularity of Harbin, there was finally a common topic between provinces to launch a grand traffic battle, which promoted the regional linkage that was difficult to interact efficiently in the past.At the information level, interactive output and cycle are realized, and interactive interaction is also realized in the customer source market.
Harbin, "Ice City" in Northeast China, suddenly became one of the hottest tourist destinations at the end of last year.According to the big data provided by the Harbin Cultural Radio, Television and Tourism Bureau, three days of the New Year's Day holiday, Harbin received a total of 30.479 million tourists, and achieved a total tourism revenue of 5.914 billion yuan (RMB, the same below, 1.12 billion yuan).Heilongjiang Daily reported that the total number of tourists in Harbin and the total tourism revenue reached historical peak.
Throughout many media reports in China, the reason why Harbin can become popular is in addition to actively facing tourists' complaints with the official and sincere attitude, but also related to various local "fancy living pet tourists"Including citizens' self -organized private car teams to pick up and send tourists for free, and the streets are afraid of cold southern tourists to set up a "warm post".There are also opinions that Harbin's popularity is inseparable from the power of self -media communication.
At present, Harbin's tourism popularity is still continuing, and the outside world is expected to continue at least until the Spring Festival holiday.
China Tourism Fever
Since China has canceled strict epidemic prevention policies at the end of 2022, tourism fever has set off throughout the country.Rongjiang County burst into fire due to "village super".Later, Tianjin once became popular due to the video of diving uncle, which successively drove the local tourism industry.
The WeChat public account of the Ministry of Culture and Tourism "Voice of the Cultural Tourism" released on January 1st. The data showed that the New Year's Day holiday in 2024, China Tourism Travel was 135 million, an increase of 155.3%year -on -year, compared withBefore the epidemic, the same period in 2019 increased by 9.4%; domestic tourism revenue was 79.73 billion yuan, a year -on -year increase of 200.7%, an increase of 5.6%over the same period in 2019.
The data also showed that two days before the holiday, the travel rate of residents in rural areas in China reached 4.2%, accounting for 20%of the number of tourists in the same period, and it was a new high since the New Year's Day holiday monitoring records.
According to the data center of the Ministry of Culture and Tourism of China, eight days during the Mid -Autumn Festival and National Day holidays last year, the number of domestic travel travel was 826 million, an increase of 71.3%year -on -year by comparable caliber, compared with comparable calibers compared with comparable calibersBefore the epidemic increased by 4.1%in 2019; the domestic tourism revenue was 753.43 billion yuan, an increase of 129.5%year -on -year by comparable caliber, and an increase of 1.5%by the comparable caliber compared with 2019.
China's economic recovery is weak, the real estate market is depressed, the growth rate of investment has also slowed down, people's willingness to consume is low, local debt is high, and the tourism industry that is expected to recover is one of the few highlights of China's economy.
The South China Morning Post quoted Lin Huanjie, the dean of the Chinese theme Park Research Institute last December that the recovery of China's domestic tourism industry is significantly better than market expectations.However, he believes that this is mainly driven by the rebound of the three -year epidemic policy, "it is difficult to maintain this growth until next year."
This may explain why cultural tourism in various places is crazy, and constantly sacrifice strange tricks to attract tourists.
However, some netizens have found problems, such as the content published by the cultural tourism number "only, regardless of quality"."Almost every hour is posted, is it sure you can leave a memory point?"
Yang Yanfeng, director of the Beijing United University Online Tourism Research Center, analyzed to Fenghuang.com.It must be added to the highlights.
Yang Yanfeng said that this pressure is virtually transmitted by the superior department to the cultural tourism departments at all levels, so everyone is rolling marketing and rolling Douyin.Under the current administrative management methods and relatively rigid assessment mechanisms, the phenomenon of lighting effects and focusing on quantitative accumulation is unavoidable.This has caused a lot of waste of marketing funds and created a lot of invalid redundant information.
In general, opportunities will always be accompanied by challenges. Facing consumers who use feet, if cultural tourism in various places does not practice internal skills, it will blindly launch a variety of flower whistle publicity because of "jealous"., Greedy traffic and hot money, I am afraid that it will eventually only be ridiculed and abandoned by the market and consumers.
No matter what ways are used to grasp the eyeballs of tourists, the tourism market is finally fighting for products and services.Look at the current Harbin, and then look at the previous Zibo, you know a little.
