Source: China Youth Daily
Talking about science stories, buying science books, listening to lectures, visiting the Natural Museum ... Mr. Geng pays great attention to the scientific education of children. As soon as he has time, he will take the child to contact science popularization and expand the knowledge., She likes reading popular science books, and is particularly interested in astronomy. A few weeks ago, the class held a knowledge contest. With the usual accumulation, she helped the team to win the championship.From childhood to childhood, most of the loyal lovers of popular science books have opened the first door for my career choices and development for my career. "
In 2022, Beijing Science and Technology Publishing House Co., Ltd. published a total of 124 popular science books, more than 610,000 copies; Chinese translation publishers also launched a large number of popular science books on cutting -edge new knowledge, and also paid attention to scientific history and scientific philosophy.Selected topics, the round of tail snake was selected as "2022 Capital Science Popular Science Book".
Science, as a window for readers to understand scientific knowledge, has a vital role in the cultivation of personal ability and the development of scientific and technological popularization, and the improvement of the scientific quality of the whole people.In June 2021, the State Council issued an outline of the Scientific Quality Action Planning Planning (2021-2035); in August 2022, the Ministry of Science and Technology, the Central Propaganda Department, and the Chinese Association of Science and Technology jointly issued the "14th Five-Year Plan" national science and technology popularization and development plan; 2022In September of the year, the China Affairs Office and the State Council issued the opinions of the new era to further strengthen the popularization of science and technology, which constituted the top design of the development pattern of science science in the new era.
"Popular science popularization" data shows that the growth of popular science is higher than the overall market level, and the proportion of local original works has also increased.However, the problem still exists. From the perspective of reading needs, there are many products that are currently on the education needs of children and their own interests or fragmented needs, and there are fewer "high -end popular science" books for adult readers.
The glory and dreams of science science books, the ideal and reality of readers, authors, and publishers, walking at a crossroads.
Popular science just shows children?
The doctor of theoretical physics and the popular science author Li Jianlong has been conducting scientific communication work since reading the blog. So far, it has not only translated the popular science books such as the hidden reality universe, but also cooperated with the painter to launch a new technology driving -the child can see it.Understand a number of science science books such as cutting -edge scientific comics.In his opinion, "high -end science popularization" books are decided by the market. "Parents will buy popular science books for children, but there are fewer adults who read popular science books."
"The differences in the characteristics of psychological development of children and adults lead to the emergence of this phenomenon." Zhang Yan, supervisor Zhang Yan, supervisor of Beijing Science and Technology Publishing House Co., Ltd., analyzed that children who are commonplace and accustomed to adults are always curious.This way to understand the world; parents also hope to cultivate children's scientific thinking through books to help children explore the world better. "Children's curiosity about the world is a rich topic library for publishers."
The motivation for the science popularization of popular science writers and the Ph.D. of the Chinese Academy of Sciences and the Ph.D. of the Chinese Academy of Sciences is very simple, but it is too dull to write a paper. I want to find some psychological support and identity.Later, as the content of the creative increased, his mentality gradually changed. "It is more to share with you so that more people are interested in scientific issues."
Shi Jun believes that the author does not need to preset the age of readers when creating. "When I write a book that is shaped by plants, Chinese food: Fruit History and other books, I foresee that the audience is an adultElementary school students are also watching. A story that can make children understand, does not necessarily do not like to listen. The topic of choosing the topic and the story is clear. It is enough to achieve these two points. "
On the popular science ship, in addition to the popular science author, the publisher determines how far the ship can go to a certain extent.Guo Yujia, the person in charge of the Lingxi Studio of the Chinese Translation Publishing House, introduced that the current readers' acceptance of popular science books has improved. Not only is science popularization works that are closely related to life, and serious scientific works such as scientific history are becoming more and more market.In addition, more and more works of social life are observed through scientific phenomena.
According to market changes, the publisher is constantly adjusting strategies to meet the diversified needs of readers.Zhang Yan said, "The popular science books launched on the market now emphasize the perspective of readers, focusing on the segmentation of readers' age, showing a series of trends and systematic trends. At the same time, the form of popular science is diverse.Picture books, popular science comics, and popular science games, three -dimensional popular science ... "
As for the "high popular science" books facing adults, Zhang Yan admits that the audience of such books is relatively limited, and the publishing is more difficult and the cycle is longer.Popular science books are compared to pyramids. Children's popular science books are used as the bottom and adult high -end popular science is the upper level. This is in line with the needs of the book market. "
"Is science popularity" "Is science simple"
Science popularization is closely related to science, but when spreading the public, creators need to transform the abstract and complicated content in science into the expression that everyone can understand.Therefore, some people believe that "making science popularity" is "making science simple".
Li Jianlong agreed with this view: "Popular science is a simple thing. If you introduce the car for those who have not seen a car, he does not need to know how much torque is, and you do n’t need to know the details of the chip type of the circuit.Just know what the car is doing. "
"It is a good thing to be easy to understand, but today many scientific issues can be explained clearly in a few words." Shi Jun believes that in most cases, relying on popular science to build a complete knowledge system, it may be a one.Pseudo -proposition.Popular science can convey some knowledge, but in order to truly achieve refined scientific training, we also need to rely on scientific education. "The popular science person is an advertiser, and we are the people who shake the flag."
Popular science writer Sun Yafei worked in a chemical plant in his early years. In his work, he found that many workers who operated chemical products did not know enough about chemical knowledge, so they began to do popular science at the factory for workers.In the outbreak of the plasticizer incident in 2011, Sun Yafei posted the knowledge she had mastered on the newspapers and the Internet, and since then it officially started the road of popularization.Elements and human civilization are the first undergraduate science books created and published by Sun Yafei.This book takes five important chemical element gold, copper, silicon, carbon, and titanium as the main line, allowing readers to understand the impact of elements on human civilization in the story.
"We can't reduce science in order to cater to the popularity." Sun Yafei said, "Many people think that if you do not talk about knowledge simpler, readers may not understand, but this is not the case.Because popular science workers are not interesting in the control of content. "
In Zhang Yan's view, popular science is the process of "knowledge breaking"."To make science popularity, it is to reduce the wall of the circle, refine the age of the reader, let the science science book series and systematic, from the low wall to the high wall, from the foundation to advanced; or the structure and the structure of the wallIf you change it, the form of innovative books, guide the circle outsiders through this wall; or, make the world in the circle more eye -catching, and let more scientific researchers participate in book creation. Those who have a deep understanding of knowledge are right.The popularization of popular science knowledge can be transformed, so that outsiders in the circle can see the rich color in the circle. "
Can't survive by writing science?Where to go where the young practitioners go
Although the popular science industry is gradually getting better and the market is gradually expanding, the survival of the popular science creators is still not optimistic.According to the data of "opening science popularization", science popularization has not belonged to the best -selling category of public reading. The publication scale accounted for not high in the overall market. Publishing units performed more cautiously in the investment of new science books.
"The creator only rely on writing a science book that he could not live." Shi Jun admitted that due to the small income of popular science creation, most practitioners can only use it as an interest.Come and create again."The characteristics of popular science books determine that its total sales and price cannot be very high. However, at the same time, the popularity of popular science creation is very large, and the input -output ratio is low."
Many popular science workers engaged in freelance are not affiliated to universities, research institutes, museums and other institutions.Shi Jun believes that although the current scientific communication professional title review work has been opened to such people, there are still many jobs to do the protection of their rights and interests.
Popularization also faces the impact of pseudo -science.Li Jianlong once saw that someone broke the news on the Internet: the noodles produced by a factory were on fire a little bit. This is a problem and cannot be eaten.He was helpless: "Food is an organic matter, and organic matter can be burned. Do you have to eat noodles that cannot be burned?"It is difficult to make more popular science popularization. "Li Jianlong said that popular science and education cannot be played, and they need to be united to improve the popular science literacy of citizens.
In the face of difficulties, where should the popular science practitioners go?"It is not enough to promote popular science alone by means of administrative means." Li Jianlong believes that popular science communication also needs to use the power of the market and the common efforts of the whole society. "of".
Guo Yujia said: "We will focus on the growth of some youth science science writers, actively discuss topics with them, and provide their works with opportunities for publishing support and cross -border discussions."
Zhang Yan said that there are currently many producers of knowledge transformed by knowledge of knowledge, and young researchers who love science popularization "transform" popular science bloggers and spread scientific knowledge on the Internet in a fun way. "Many of them are of them.People have the potential to create popular science books, which is worth discovering. "
