Source: Surging News
Author: Liu Zao
In the case of infringement of consumer rights in this year's 3.15 party, two cases related to the online consumption ecosystem are particularly noticeable.
One example is the phenomenon of "bitter drama" in the live broadcast room. Some anchors as "son" and "daughter" in the live room as "son" and "daughter" in the live broadcast room. On the surfaceLet the old people be trapped in it.Of course, these so -called divine medicines are not amazing. Either the three -no -product of the road, or ordinary health care products, but are bragged into the effect of treating difficulty in treating incurable diseases, and then harvesting the elderly with weak ability to identify.
Another example is the flooding network water army.On the Internet, some platforms sell the live broadcast of the live broadcast: popularity, playback volume, likes, comments, etc. of the live broadcast room, and order for 24 hours. Some people even claim that the popular machine is popular.Hundreds of mobile phones are placed densely.Some merchants brush traffic through these networks, thereby inducing consumers to recharge consumption in the live room or game.
These two examples highlight the new problems facing the protection of the current consumer rights: the fake may not only be the physical fake product, but also the virtual online consumption ecosystem, whether it is the elderly who are relatively scarce on the network knowledge,People, for ordinary netizens who do not know the truth, the traps on the Internet are often more hidden and more defensive.
Taking the "bitter drama" of the live broadcast room as an example, these products sold through the live broadcast room have not necessarily a problem, and the real problem is "bitter performance" in the live broadcast room -in fact, it is true and false induction, letting let the induction, letting it allows to induce it.The elderly in the live broadcast room believe that this medicine is a "magic medicine" with efficacy.The webcast itself has become a key element for counterfeiting and fake sale. For example, the cost price of 1.2 yuan (RMB, the same below)/box, sells 99 yuan and 10 boxes, has sold 10 million boxes.
The same is true of the network water army. The false and prosperity created by the sailor army wraps and induce users to continue to consume.Is there any problem and no matter whether the product is placed in itself, but the chaos of the online water army has created a non -normal consumer space, distorting consumers' cognition, thereby achieving the purpose of infringement.
It is reported that the anchor of the "bitter drama" anchor on the Internet can earn 80 yuan for each product anchor of 99 yuan, which can be described as huge profits.May I ask, these "sons" and "daughters" who cheat innocent elderly feelings and money have the minimum conscience and humanity?The law should severely punish the actors in these "bitter dramas" and the disturbing environment of the environment, so that they pay their due price for their bad behavior.
It didn't take long after the 3.15 party was broadcast, accounts such as "Ma Hongliang" and "Xiao Zhang Shu", which were exposed, were removed from the shelves and could not be searched.This also shows that the platform involved is aware of the crux of the problem.But the problem is that these platforms involved really did not know what the above account did before the 3.15 party?Or do you know that they have problems, but because they can bring traffic to the platform themselves, they "open one eye and close one eye"?
In fact, for the online platform, whether it is a "bitter drama" or an online sailor, these problems are by no means recognition. As long as you strengthen the technical means to identify and control it, you can avoid chaos.Therefore, major online platforms should strengthen inspection and disposal, block the loopholes of problems as soon as possible, and protect the interests of netizens and consumers; and the supervision and guidance of the network platform is also important.
Nowadays, the number of Chinese netizens has exceeded 1 billion, and online consumption has already become part of everyone's daily life.This also means that infringement of consumers' rights and interests may appear more and more in the virtual world.Not only is the field of counterfeiting continuously expanding and extending, but also the means of counterfeiting need to be continuously updated. Only in this way can the poor network "bitter drama" completely lose the stage and opportunities of the performance.
