Source: China News Weekly
Author: Ye Zhufeng
3.3 points, variety shows our inns scores cannot be low.
As the director and producer of Zhejiang Satellite TV, Wu Tong has successfully produced me as a variety show such as actor Youth Travels.
But from the infinite surpassing class, Wu Tong's reputation began to decline, and the score of our inn was lowering all the way.
From the perspective of the guest lineup, our inn has a variety show such as Sha Yi and Zhang Jie, as well as artists such as Yao Chen and Tang Yan, but they still turn over.
Blame Wu Tong?
appeared, it was cold
On Douban, many netizens said that the first and second phases of our inn are difficult for people to continue watching.
The opening impression is bad, perhaps the main reason for the low score.
The first phase of the program is set up and opened. The content arranged is a total of 7 star guests. Each person is relayed for five minutes per person.However, this group of busy celebrities are difficult to make people compliment.
Sha Yi performed "Circles" in the first place, and he would not open the gas stove, and would not burn firewood; followed by Zhang Xincheng, the eggs were not cooked, so he went directly to the tomato slices., Zhuang Dafei fried eggs, and poured the oil directly without washing the pot. I saw the eggs more fried and darker. She asked: "What is this, put it in ink?"
After Yao Chen appeared, she wanted to make tomato egg soup.She used the water of fish in the pot. Before the water was heated, she hit the eggs into the water, so a pot of egg flower soup turned into a pot of water ...
Douban netizens leave a message in anger: "One and a half hours of program, including five minutes relay, disguise calling, and true and false stories. Can these things be done in which shows? Don't feed the audience to eat pigs."
Although our inn has invited the long -awaited artist Tang Yan, Tang Yan, who is still online, is relatively slow, and has not produced a strong "chemical reaction" with other guests.
After completing the first phase of the opening, the second phase of the martial arts murderer was staged.
The Tongfu Inn was reproduced in the show, and a comprehensive transformation of the internal furnishings of the inn was launched.Actor Fan Ming, who was the original drama Xing Caitou, and Zhang Qing, the actor who played Xiaomi as a "double male lead" starring, Yao Chen and Sha Yi re -played Guo Furong and Bai Zhantang. Tang Yan played the shopkeeper.A martial arts derivative chapter.In the end, the director of Shangjing, a martial arts, also came to the show scene, trying to push the theme of the program to the past to a climax.
"If you can gather all the starring actors, it is also a beautiful thing. Unfortunately, there are only Sha Yi, Yao Chen, plus Fan Ming, Hong Jiantao and Zhang Qing, and the episodes are not complete. At the same time, the form of dreaming for flying guests is also veryEmbering. "A martial arts enthusiast commented."Even Sha Yi, who adapt to comedy performances, was commanded by Fan Ming, let alone Tang Yan."
There are variety show enthusiasts statistics, which is the fourth time Wu Tong's "revisit" martial arts biography. Previously, the trump cards had three times for the Ace Youth Tour Monetic Exploration Case 2.
"Tribute to the classics and remembering years of memories is no problem, but the consumption classics have been deliberately consumed many times, which leads to the exhaustion of feelings, which will only make people feel inexplicable." The above -mentioned fans said.
Industry insiders told China News Weekly that the reason why variety shows have repeatedly chewed their love is because the show lacks real content innovation.
In the middle of the media, Wu Wenbo, the founder of the media, frankly said to China News Weekly, "Our inn did not design the model around the 'inn", but just gathered a bunch of stars with a variety of variety and traffic to make different games.Different classic plots. You can see the program as the outer version of the ace to the trump card, or you can see the shadow of other programs such as the cute exploration case inside.The field and the conversation field seems to have a lot of views, but lack of focus. Except for the attractiveness of the stars, the lack of the program logo. "
"In addition, the consumption of feelings is excessively used, and the classic IP is almost exhausted. In my opinion, the consumer feelings need a sense of ritual and topic.The show has been realized, but in the design of the topic, most of the programs still stay in the two points of 'recovery to pay tribute' and 'character reunion'. In fact, it should be expanded to the "difficulty of meaning" in the original play.The difficulty in the play extends to reality, which will trigger greater resonance. "
Variety Show in Advertising
In addition to consumer feelings, many viewers think that the traces of our inn are too heavy.
"Our inn, the‘ advertisement in variety shows ’into a variety show in the advertisement.
Some audiences summarized the Chinese News Weekly: "Our inn is the entire advertising oral broadcast, which occupies a full two -minute positive film. After watching the advertisement, we will enter the variety show."
According to the audience statistics, the first phase of the first phase was 1 hour and 42 minutes. Among them, the guests sowed three eight minutes of the diverse and extensive, as well as a small theater with the goods and cargo in nearly 30 minutes.
When setting up an inn in the first phase, the guests adopted two Mavericks together and used it as the pet of the inn.At the time of handover, the show borrowed the mouth of the "cattle raising", which specifically emphasized that the two Mavericks came from the advertiser's organic ranch.Several guests standing on the side did not pay too much attention to the Mavericks themselves, but concentrated on oral advertising lines, and even suddenly presented the two -case advertiser's dairy products to the "Niu Naiser" to thank them.
Then, when named the Mavericks of the two ends, a guest proposed to borrow the brand name of the advertiser, and the remaining guests also agreed.
Long -term and dense advertising design makes our inn's rhythm more broken.
There are many embarrassing scenes in the broadcast of the show.In the second phase to relive the martial arts biography, when the guests met the wine, several resident guests suddenly started oral advertising; in some links, the guests were still trying to play the rhythm.Advertising products ...
The third theme is "the taste of the family". Many viewers believe that the show has improved, and the plot has begun to become grasped.In particular, Yao Chen and Tang Yan began to enter the state, which adapted to the rhythm of variety shows. The real and lively atmosphere has greatly improved.
But after the bad experience of the first two issues, our inns' reputation has collapsed. The bad reviews are like a tide, and there is a stunning performance in the back, and it is difficult to recover.
Fake "Slow Variety Show"
From the official text introduction, it can be seen that our inn is similar to the dear inn, which was broadcast by Hunan Satellite TV, should be a warm business "slow variety show".
The prosperity of slow variety shows aesthetic fatigue for the audience's fast variety shows represented by Running Brothers a few years ago, and the first development of Korean variety shows in the same period.Since then, the industry has gradually appeared in a slow variety show. The theme is set to be far away from the hustle and bustle of the city and the internal roll. It is very popular with the psychology and emotions of the current society, so it is popular.
The slow variety show in the audience's expectations is that the guests gathered in the inn, returned to the pastoral, relive the years, and worked hard for the inn in the inn.
But after our inn was broadcast, the audience found that it was not the case.
Our inn is known as the main rural life, showing organic farms, and guests experience self -sufficient rural life.But in fact, except for raisingIn addition to a few cows and several chickens, the guests are basically playing indoors, which has nothing to do with rural life, and it is more like a model in the shed variety show.
"In the strict sense, this show is not a slow variety show, or just a concept of slow variety shows." A college teacher who has long studied his variety shows said to China News Weekly.
"More accurately, it is a variety show with Wu Tong's personal style. Therefore, the contrast of this expectation also makes the audience feel that the show is not done well. Of course, the audience also has some aesthetic for Wu Tong's program routine.Fatigue. "
The teacher introduced to China News Weekly. From the past, Wu Tong's variety shows have three major characteristics.
First, compared to the narrative of the show, Wu Tong is better at setting topics in the program, and then fermentation and spread on social media.From the earliest fire, I was an actor to a series of variety shows later. Whether it was the setting of the topic or the interaction of the characters, I would consciously guide some guidance.
Second, Wu Tong has a relatively strong artist combination ability.His show has always been more powerful.
Third, Wu Tong likes to use nostalgic elements, whether it is the trump card to the trump card, or a series of programs, there are nostalgic elements.Through nostalgic film and television dramas, the classic actor relationship has duplicated in their own variety shows, causing the audience's emotional resonance.
"Some programs in the past of Wu Tong are indeed phenomenal, and it is very popular on social media, but if you look at the details of the show, it may not be very 'good -looking'. Some people think it is good, but many people will feel embarrassed.Even "dog blood '. This is why Wu Tong's variety show caused controversy. Even for a while, I would define Wu Tong's variety show as" topic variety "."
"The slow variety show represented by the desirable life has a core feature. There are few settings of games and tasks. The records are completed in a relatively life -oriented scenario and a reflection of the character relationship. But in our inn, in our inn,There are many games and tasks, and some are like a variety show in the shed. "This has led to the final presentation of our inn. It is a" four -like "product.
Even so, the teacher still believes that the slow variety show with kernel is still a variety type that is worthy of continuous excavation in the future.
"Slow variety shows, I think it will still be popular in the future. Slow variety shows are more in line with the characteristics of reality shows, real emotional expression, value of value in line with social psychology, and the rules of making the reality show is in line with the laws of reality shows.. These characteristics determine that the slow variety show is an important area for the industry to continue to dig the subject. "
It is unclear yet. After our inn, after the reputation of the inn, Wu Tong will "create" in combination with which classic IP will be combined with.
