Yu Yuan: The last straw of the restaurant owner is actually scanning the code or order

Source: China News Weekly

Author: Yu Yuan

Code and order and complete payment have become a must -have for more and more restaurants.

But maybe many people don't think that the money paid to the restaurant may not enter the boss's account directly, and even one day even extraction has become a problem.

Since December 2022, catering merchants have been discovered that the accounts collected by the catering SaaS system service provider "wow la la" can not be mentioned.

Well La La was established in 2011. The main business is to provide digital services such as cashier management, member marketing management, personnel financial management, supply chain management, and data analysis for catering companies.According to its official website, there have been more than 400,000 catering merchants who have signed a contract, and the total annual transaction of customers exceeds 700 billion yuan (RMB, the same below, S $ 136.3 billion), accounting for 15%of the annual revenue of the entire catering industry.

After the "difficulty of withdrawal" was exposed, it said that the problem would be completely resolved before the end of January.However, by the end of January, the time will be postponed to the end of March.

Why can't these money money?More importantly, why is the merchant willing to give the money to the wow?

Most of the affected are small and medium -sized food companies

February 5th is the fifteenth Lantern Festival in the first lunar month. The popular scene of "people from the public" is staged in the catering market in many places.

However, while countless catering people are busy, Liu Huan (a pseudonym) who runs a barbecue restaurant in Cangzhou, Hebei, has issued a notice of overall transfer of the store in his circle of friends.

Liu Huan told China News Weekly that since November last year, business has been declining because of the interrupted epidemic.But the last straw that overwhelmed her was not an epidemic, but a rush.

According to Liu Huan, her cooperation with Waka La La started in June 2020."At that time, I saw that they were using their systems, and the feedback was good, so we went on."

Liu Huan's Walala system includes a variety of functions such as ordering, cashier, and kitchen cooking. One -time software purchase costs are more than 20,000 yuan. In addition, you need to pay more than 1,300 yuan a year."During this period, the cooperation has always been good, the system is upgraded regularly, we don't need to worry about it."

As for the most important cash withdrawal function, Liu Huan also said that he has been very timely."The time I arrived before was T+1 (next working day), which was very stable until December last year."

On December 23 last year, when Liu Huan clicked on the withdrawal function again, the money did not arrive on the second working day as before.

When Liu Huan was puzzled, on December 27th, a announcement announced that the existence was acknowledged to the public and stated that it would be resolved by January 31, 2023.I finally waited until January 31st, I didn't want to make a bloom again, and delayed the time to solve the problem to March 31.

It can be used as a highly dependent catering company that rely on cash flow, and Liu Huan can't wait so long."The amount that cannot be mentioned is more than 70,000 yuan, but this is our total income for a month."

Senior chain operating expert Wen Zhihong analyzed from China News Weekly that the catering industry is a very reliable industry that relies on cash flow. Rental and employee salary is rigid expenditure.Especially small and medium -sized food companies, business funds basically originate from daily operating income.Once the income is disconnected, rent and labor expenditure will become huge pressure."For catering companies, profits are fat, and cash flow is blood. The profit can be supported for a while, but the cash flow is gone, and the company will go down."

Liu Huan said that the cash flow under the epidemic was tense, and now it cannot be mentioned, which directly leads to the broken capital chain of the store. There is no money to pay the rent and artificially, and it can only transfer the store.

More than Liu Huan who encountered the problem of raising the problem.On the black cat complaint platform, there are as many as hundreds of complaints about the difficulty of getting the withdrawal. There are 53 complaints alone in nearly 30 days.

A merchant who opened the Dumpling Hall in Shanghai reported to China News Weekly that she found that she could not withdraw from La La on December 2 last year.At first she contacted the customer service, and the staff said that she could return to normal on December 20.However, to this day, all the flowing water in December last year was still unable to mention 68,000 yuan."Sixteen eight is nothing for big companies, but it has a great impact on our small shop. Now rents and labor are owed."

It may cause difficulties and inconveniences to catering merchants. As for the promise, the company will give compensation at 0.03%per day as of the early morning of January 1, 2023.However, many merchants don't care about compensation, they just want to return their operating income as soon as possible.

It is worth noting that the difficulty of withdrawal is more than tens of thousands or hundreds of thousands of small merchants.China News Weekly sought to verify large -scale chain food companies such as Quanjude and Cha Baidao. The other party said that they did not use the payment function of the wow lala, so they were not affected by the difficulty of withdrawal.

Wen Zhihong said that large -scale chain food companies usually have a stronger risk prevention awareness and a more complete risk prevention mechanism, while small and medium -sized dining companies and individual households, in this regard to risk prevention or due to insufficient investment or affected by traditional concepts,There are often negligence.

Why should the merchant's money "turn one channel"?

It is curious that at the moment when the mobile payment is so convenient, why does the restaurant's money not directly enter your account, but "turn one way" from the rush?

A merchant in Liaoning told China News Weekly that it is very convenient to use it for start -up catering companies.Guests must pay the order after the payment is completed, and then enter the dish production link.From this, you can largely avoid running a single phenomenon.

Another Henan merchant also holds the same view. He also added that using wow, you can view the customer unit price, the sales of the dishes, all the information and the information of the takeaway platform in real time, and calculate the gross profit and net profit of the restaurant to help help to help to help to help to help help to help help help.Merchants do a good job of business plan."This information is very comprehensive and real -time. If there is no it, it must be reported by itself.

Meng Qinggang, the founder of Zhizhizhi (Shanghai) Business Management Co., Ltd., has a 30 -year catering industry experience, and has participated in the digital system construction of many domestic head food companies and supply chains.He told China News Weekly that the merchants used it and had three layers of necessity through its receipt.

"From the perspective of the merchant, all data should be retained, and the export of unified exports is easy to collect all data. From the customer level, highly integrated cash register software, the best use of convenience and experience; from the national level, at the national level, at the national level, at the national level, at the national level,Data including money are well -founded, which is more conducive to supervision. "Meng Qinggang explained.

More importantly, the deduction point is lower.Some merchants introduced that the withdrawal fee for the cash is 3.8 per thousand, which is lower than WeChat and Alipay or other third -party payment platforms.

However, for the matter of collecting money, they felt that they were "wronged" because the merchants did not enter their account at all, and the 3.8 -thousandth of the cost of a thousandths was not given to them.According to the data, the lala itself does not hold a payment business license. Its payment service is actually achieved through Beijing Ainong Station Technology Service Co., Ltd. (hereinafter referred to as "Ai Nong Station").

In other words, the merchant's money passesWow, eventually flowed into Ainong Station.So what company is the Agricultural Station?

From the perspective of equity relationship, there is a inextricable connection with the Ainong Station and the rush, and it can even be said to be a "brother company".According to Tianyancha, the founder of Beijing Duoxi Point Information Technology Co., Ltd., which belongs to, is Wan Yingyan. Wan Yingyan is also the legal representative of Ainong Station and Beijing Gutai Technology.

In addition, Beijing Da Lian Information Technology Co., Ltd.'s largest shareholder is Beijing Gezhi Technology Co., Ltd.The controlling shareholder of Ai Nong Station is Beijing Gutai Technology Co., Ltd., and the third largest shareholder of Beijing Gutai Technology is also Beijing Gezhi Technology Co., Ltd.

In view of the relationship between Walala and Ai Nong Station, some merchants have begun to speculate whether it has misappropriated the merchant's funds.This statement has also continuously fermented and spread online, and further exacerbated the anxiety of merchants.Around New Year's Day, many merchants rushed to the headquarters in the west door of Beijing West Gate for discussing, and even directly playing floor shops in the company's lobby.

But more merchants can only wait.A hotpot shop owner in Zhejiang, a hotpot restaurant in Zhejiang, told China News Weekly that he did not want to go to Beijing to find a face in the past, but the cost and money cost of doing so are not low, and it is not necessarily effective."For most foreign merchants, what we can do is to constantly call customer service."

difficulty, where is difficult?

In order to prove the truth of the withdrawal, China News Weekly has recently went to the headquarters of Ra La La, and the relevant person in charge responded one by one recently.

Well La La said that in November 2022, in order to meet the rapid growth of the company's business, the company carried out the migration of computer rooms and system upgrades as planned, and related services migrated and upgraded to new machine houses and Alibaba Cloud.

"Because some employees responsible for basic operation and maintenance suddenly diagnosed the positive crown disease, other members of the technical team were judged to be secretly connected. At the same time, technical failures occur during the system upgrade process, causing data disorders, settlement and transaction data. It is necessary to combing and verify the data artificially to ensure that the data chain is restored.At that time, the pre -judgment could be solved all the withdrawal problems before January 31.

But in the process of continuous advancement in January, the company found that some raw data was disordered, so more data sources were required to audit and verify, which led to an increase in workload.As a result, some merchants involved cannot be completed as scheduled as scheduled as scheduled in accordance with the original plan."

As for the misappropriation of merchant funds, aspects said that all merchants' receiving funds will be processed at the reserve account of a third -party payment company, and the reserve funds will be subject to the supervision of the central bank.There is no right to deal with.

In recent years, with the rapid development of China's non -bank payment industry, the supervision of reserve funds has also become stricter.Since January 2019, the non -bank payment institution customer reserve deposits have to pay the central bank 100%and cancel the reserve accounts opened by commercial banks.According to the provisions of non -bank payment institutions' customer reserve depository management measures, no unit or individual shall be misappropriated, occupied, and borrows customer reserve funds, and shall not provide guarantees for customer reserve funds.

Wang Pengbo, chief analyst of Broadcom Consulting Financial Industry, said that the third -party payment institution cooperated with La La was actually put in the central bank's account, and it was unlikely that there were funds misappropriation.Meng Qinggang also said that from a regular point of view, he was just a SaaS system service provider, and he had no permission to allocate the funds of merchants.

However, a financial industry said that although the reserved funds are handed over to the central bank's centralized depository management can effectively curb the risk of funds and misappropriation, it cannot absolutely eliminate false merchants and false transactions that occur during the operation of payment institutions, nor can they completely avoid illegal illegal.The trading platform conveys the capital risk caused by the payment institution.

In fact, Ai Nong Station had previously recorded illegal records.According to the data, in February, July and October 2022, Ai Nong Station was punished by the People's Bank of China and the State Foreign Exchange Administration for violating liquidation regulations and violating regulations.

Among them, in July 2022, the punishment information issued by the Business Management Department of the People's Bank of China (Beijing) showed that the Ainong Post Station was warned for seven violations of laws and regulations, and the total fine was not 7.1628 million yuan.Violations include the transfer of non -name funds in violation of regulations; failure to perform customer identification obligations in accordance with regulations; transactions with unknown customers or opening anonymous, pseudo -name accounts for customers.

Data security needs to be vigilant

In the past ten years, China's digital economy has achieved world -renowned development achievements. Digital technology is deeply integrated with the real economy.

Driven by the government, platforms, and catering companies, the catering industry is also embracing the home of new digital operations to create a new growth curve.According to data from the China Hotel Association, in 2020, 58%of catering companies believe that digital and intelligent development is an effective path for industry efficiency.

In Wen Zhihong's view, digitalization has become a compulsory course for catering practitioners.On the one hand, digital technology has created new consumer scenarios, building online business channels, and reduced the time and space constraints of the service industry. The catering industry has formed a development situation of a virtuous cycle of online and offline.On the other hand, digitalization drives the application of intelligent robots, big data, and SaaS systems in the catering industry, which improves the production and service efficiency of the catering industry.

However, because the main body of the Chinese catering market is small and medium -sized food companies, the cost of a digital system for self -developed self -developed systems is too high for them. Therefore, it is more realistic to seek cooperation with the SAAS system service provider at this stage.

As the data collected by the SaaS system service provider is becoming larger, the data security and risk hidden dangers are becoming increasingly prominent.In Meng Qinggang's view, the problem of withdrawal of the withdrawal of this time is essentially the problem of data security, which reflects the lack of data management and enterprise operations.

This is also recognized by this point."In the past year, the company has indeed encountered difficulties in operations, and the delay of the withdrawal of merchants has caused misunderstandings of‘ wow la lar ’s misappropriation of funds’ in the market. ”

In fact, the SaaS industry is not news.In April 2018, another head catering SaaS system service merchant Ruyun announced his delivery from the New Third Board.The reason behind it is to a large extent because the company is poorly operated and continues to lose money.According to the financial report, the two fiscal year of 2016 and 2017, the cumulative losses of Hakka Clouds were about 150 million yuan.In February 2020, Guo Ruyun was wholly acquired by Ali.

Wen Zhihong said that the digitalization of China's catering industry is still in the early stage. Most companies in the SaaS industry are in the input period, and there are not many truly profitable companies.The three -year outbreak has further deteriorated the survival of the SaaS industry.

Generally speaking, the SaaS system service provider wants to make a profit mainly through two points. One is software copyright costs, and the other part is software operation costs.Well, said that the restaurant closed in the epidemic, which reduced the frequency of using the Saura Software.Even the companies that can survive have more cautious money, which generally reduces digital investment.

However, Meng Qinggang also pointed out that even if this is the general status of the SaaS industry, it cannot be an excuse for the difficulty of getting the withdrawal.The priority is to clarify the vulnerability as soon as possible, solve the problem as soon as possible, and avoid catering companies to cause greater losses.

Well La La said that he was very sorry and very ashamed about failed to solve the problem of merchant withdrawal as scheduled.According to statistics on December 26, the affected merchants have a total of 3705 households.As of January 31st3%, the current number of merchants to be treated is only 600.According to the current plan and expectations, all problems can be solved before the end of March.

For this, China News Weekly cooperates with the family with a row, and the well -known chain baking brand that has also encountered difficulty in asking for verification. The other party stated that the issue of withdrawal delayed in mid -December was completely resolved after about three weeks.Another Liaoning merchant also stated that the total flow of water that he could not extract in December was 1.2 million yuan, and it can currently withdraw 50,000 yuan per day.

But even if the problem is resolved, the confidence damage caused by the merchant cannot be disappeared in the short term.During the interview, many merchants were worried about wow, saying that the system had been suspended.

Well La La also acknowledged this, but at the same time, it emphasized that the proportion of customer loss is less than 1%.In this regard, an industry insiders analyzed that the cost of switching the SaaS system is not low, and there are not many choices for the SaaS industry. Merchants continue to use it more helplessly.