Xiao Yan: Dont let ＂retaliate slaughter＂ hurt the tourism market to recover

Source: Beijing News

Author: Xiao Yan

Consumption of Chinese Spring Festival, the tourism industry has ushered in a long -lost peak season.However, the "retaliated consumption" of tourism also brought some people back to the old road, and the phenomenon of slaughter appeared again in some places.

For example, in Sanya, Hainan, Hainan, in Sanya, Hainan, most of the typical illegal cases announced on January 27. Most of them are familiar routines such as changing seafood materials, not implementing naked scale sales, and private reform prices.Another tourist place in Guangxi, some tourists reported that the meal was slaughtered when consumed, "1,500 yuan (RMB, S $ 290)".

In this regard, the official Weibo of "Beihai Market Supervision" issued a notice on January 28 that the local law enforcement department has compared with many restaurants in the city.; After comparison with the price of the Beihai Seafood Market on the day, the four types of seafood products in the store are processed and cooked in a reasonable range.However, the store has issues such as paying a taxi driver to recruit guests, without fully communicating with consumers, that is, in a hurry to use the order to place orders, some seafood has been cooked slightly and less, and the relevant departments have ordered the storeEssence

The peak tourism season accompanied by customers, it seems that it has become an industry disease, and there are also targeted law enforcement in various places.However, it is a big deal, and now it is no longer possible to look at it from the perspective of law enforcement. It should rise to the high degree of serious treatment of maintaining the city's image and tourism brand. Don't let the "retaliatory consumption" a "retaliatory slaughter."

This time, the reasons for the punishment of the business of the Beihai law enforcement department were that the store had a paying taxi driver to recover the guests, the unprepared communication with consumers, that is, in a hurry to pay for the order, some seafood after cooking, etc.To be honest, these are relatively invisible means of bullying passengers. Many people in daily consumption also have similar experiences, but rarely attract attention.

Local law enforcement is also a reminder -what is the client, maybe there must be a new understanding.It is not to say that "sky -high seafood" constitutes a slaughter. It is not that there are obvious lack of lack of two to be considered to be slaughtered. Those who are offspring are obtained.Do not underestimate.

Because when encountering these consumer traps, consumers may not have a lot of losses on the bright side, but if they point out from the perspective of tourism experience, they are indeed not good.For a tourist city, this kind of "slaughter" cannot be ignored.

You must know that after similar incidents, many trials of repairing images are difficult to get outside recognition.How many passengers will encounter when going out and how many consumption traps will be encountered. For those who have not yet traveled, if these are unknown, it will affect the choice of their travel destinations.

Especially, after experiencing a difficult three -year epidemic, people's tourism enthusiasm and consumption confidence have not subsided. The "Golden Week" that has just ended the Spring Festival has returned to 70 % of the same period in 2019, even in 2023The national economic recovery has opened a good foundation and laid the foundation.For tourist cities, they have suffered a serious impact of the epidemic, and they should cherish the good situation that is not easy to come today. Don't let individual slaughter incidents scare away tourists from all parties.

After all, it is easy to slaughter, but it is difficult to clean up the mess.The long -term development of tourist cities must rely on tourists to establish a good reputation.In the current society, tourism is no longer one -time consumption, but the daily lifestyle of many people, especially in the era of social media, the influence of word of mouth is becoming more and more obvious.In response to the phenomenon of tourist slaughter, in addition to establishing daily norms, dealing with extreme events, and public accountability, it may be the best choice of law enforcement.

In the final analysis, the "retaliated consumption" of tourism as a "retaliation" opportunity for merchants, it has harvested "one hammer buying and selling", but it affects people's consumption confidence and local travel reputation.The long -term development of the tourism industry is inseparable from the cherishment of all parties. In addition to strict daily supervision and law enforcement, it also includes actively exploring and introducing targeted policies, guiding merchants to regulate operations and continuously improve services, so as to jointly strengthen the tourism market.