Cultural perspective

Recently, in order to welcome the Spring Festival, Cocopark, Futian Shopping Mall, China, hung a few rows of white black lanterns on a gallery bridge in the mall.On January 11, after some netizens sent the lantern map to the Internet, netizens talked about "obscure" and "completely Japanese style!" Not only that, but also citizens called to complain that these white lanterns were not enough to respond.The mall subsequently accepted criticism, painted the white lamp into red, and a Chinese lantern was hung.

The black lanterns hanging in the white bottom of the Spring Festival shopping mall will be considered obscure and will be complained. The important reason is that it violates the traditional Chinese Spring Festival symbols and colors, and it is thousands of years to determine the Spring Festival symbols and colors for thousands of years.Chinese cultural gene.Although this cultural gene can change with the changes, the changes are inseparable from its ancestors. The Chinese basically adhere to such cultural symbols and colors, and it is difficult to violate the cultural genes formed for thousands of years.

There are many symbols that represent the Spring Festival, Spring Festival couplets, New Year's paintings, window flowers, door gods, peaches, "blessings", animal zodiac, lantern, firecrackers, etc.The colors of the Spring Festival are mainly red and yellow.Behind these symbols and colors, there are many hopes and blessings such as resigning the old and welcome, joy and festiveness, seeking Jinaford and respect for God. They are both the content and form of the Spring Festival, but also the connotation and spirit of the Spring Festival. It also reflects the Chinese’sNational thinking and behavior.

When these cognition and sense accumulation is accumulated in the memory of Chinese people, a behavioral habits, feeling atmosphere and environmental color form a behavior, so that people cannot be separated from such culture and environment, otherwise they will feel strange and uncomfortable.

Lantern is a typical symbol of the Spring Festival.Regardless of the Spring Festival or other days, the Chinese hanging lanterns are bright red, and the red lanterns also symbolize happiness and happy reunion.However, regardless of the shape of the lantern or the color of the color, especially the color, it loses the traditional flavor and essence of Chinese culture.For example, replaced with white and black words violates traditional cultural genes in the perception of Chinese people.Moreover, white and black representation in the meaning of Chinese culture represents funeral.Even red and white happy events, white has departed from red festiveness and reunion, but sadness and separation.

The patterns, symbols, decorations, etc. that violate the cultural genes of Chinese people, are considered to be violated, and they are regarded as obscure, and they are naturally opposed.Of course, the general psychology of the Chinese is the reunion and the happiness of the family who pursue the festival. Auspiciousness and happiness are the main theme. Therefore, anything that violates this subjective psychology will be regarded as auspicious.

The zodiac zodiac is also an important part of the Chinese Spring Festival symbol, and it is also an important object of the year painting.But no matter which zodiac animals, such as mighty tigers and ugly mice, they will get the best paintings in zodiac maps and New Year's paintings, even beautification and exaggeration, making people feel that these animals are also human.In good days, it becomes cute, well -behaved, lively and happy.

The rabbit paintings, lighting shapes, etc. are important visual and color elements of the Spring Festival this year. Each city has designed a variety of rabbits, such as Chengdu, Xi'an, Shanghai and other places, such as ChengduThe festive psychology is very consistent, and it is also loved and welcomed by citizens.

But there are also some places in some places that look ugly. For example, the rabbit lighting of the Three Gorges Square in Shapingba, Chongqing, was evaluated by netizens as "ugly crying and scary". The relevant local departments had to remove them immediately.The reason is of course not the competent authority wants to design an ugly rabbit to disgust the public, but "the actual effect of the rabbit lighting is seriously inconsistent with the design drawing."Chongqing's rabbit lights and white lanterns in Shenzhen have been complained by the public, because they have violated the Chinese Spring Festival symbols and colors, which essentially violate the cultural genes of the Chinese people.

Although the festive atmosphere and feelings of the festival are the same heart and the same mind, there are also "self -produced machines", and innovation and development are also a way out of cultural development.However, innovation and development must evolve step by step and long -term evolution on the basis of traditional.Just as the change of biological genes requires long -term effort and adaptation.

Chinese lanterns also follow such evolution.The lantern was only available after the Qin and Han dynasties. After the Eastern Han Dynasty (25 to 220 AD) invented paper, China had paper lanterns.During Tang Kaiyuan's tie lantern, with the custom of watching the Lantern Festival, it was intended to celebrate Cathay Min'an. At the same time, with the flashes of flashing lights, it symbolized "colorful dragon Zhaoxiang, the people's rich country is strong", so Chinese lanterns are also collectively referred to as lanterns.Around the fifteenth Lantern Festival, people hung a red lantern symbolizing reunion significance to create a festive atmosphere.

On the other hand, the lantern also integrates the process of painting, paper -cutting, paper tie, and thorn seams. After the inheritance and development of the lantern artists, it forms a variety of varieties and superb craftsmanship.There are palace lamps, gauze, chandeliers, etc.; There are characters, landscapes, flowers, birds, dragons, phoenixes, fish and insects, etc. in the shape.

Almost all the lanterns hanging on Chinese holidays are almost all elliptical big red lanterns, so many people think it is an ancient traditional lantern.In fact, it is not exactly.One of the reasons is that the oval lantern is based on the Japanese -style pill lantern shape based on the Japanese lantern vertical structure on the basis of the Japanese -style pill lantern shape.Tiananmen City Tower.Since then, this shape of lanterns has become the mainstream in China.

However, no matter from the Eastern Han Dynasty to the Tang Dynasty, or the Song and Ming dynasties, the shape of the lantern is based on long and round and square circles, forming ancient traditional lanterns.The lanterns in the high red lanterns in the movie are long and round. This is also the basic original shape of the Chinese lanterns after the Ming Dynasty.Therefore, even the modern oval lanterns designed by the Japanese have evolved on the basis of the ancient Chinese lanterns, and inherited red and yellow in color.Therefore, the combination of innovation and tradition, coupled with the needs of new times, has the evolution of lanterns.

The lanterns improved today with modern technology also take into account Chinese cultural genes. For example, LED lanterns use LED light source technology, shells are made of PC or academy material, low -carbon beautiful and environmental protectionBright.This is also a combination of modern technology and tradition.Yayric's shell is beautiful, and it is more festive and beautiful with the traditional red fire color of the lantern.

Both traditional lanterns or LED lanterns are red lanterns, which means reunion, prosperous career, and red fire, and also symbolize happiness, light, vitality, and completeness.The development and innovation of culture requires cultural genetic collaboration, and also opportunities and time to become part of national culture.

The author is Beijing scholar