Source: Zhongshi News Network
Author: Yiguan City
In 1990, one year before the disintegration of the Soviet Union, the first McDonald's on the streets of Moscow appeared.At the end of the Cold War, the world accelerated globalization under the leadership of the United States.McDonald's with a huge capital and a strong culture, the "golden arch" was erected in major cities around the world.Americans proudly said: "Countries with McDonald's Speed Store never fight each other." (New York Times columnist Thomas Furmani) McDonald's McDonald's not only became a sign of American capitalism to defeat communism, but alsoSymbol of globalization.Globalization is almost equivalent to the United States.
In 2022 Russia launched military operations against Ukraine, McDonald's has more than 800 restaurants in Russia and hires more than 60,000 employees.And Ukraine also has 100 McDonald's restaurants and coffee shops.Isn't it that two countries with McDonald's will not fight each other?In order to throw the face of "McDonald's theory", in May this year, McDonald's headquarters decided to completely withdraw from Russia.Maybe someone went to Moscow to eat a big Mike and shouted "Globalization is dead!"
Not long ago, you just sleepless and chased the World Cup football all night, cheering or crying for the supported teams and stars.If you still say that "globalization is dead!", Then you may have misunderstood globalization during this time to watch McDonald's.
The so -called "geographical discovery" of the Western center's point of view has opened up globalization, and globalization is regarded as "Westernization".After the end of the Cold War, globalization was narrowed into "Americanization".In fact, although the United States absorbs immigrants from all over the world, the degree of globalization is not high.The duel of the two major leagues in the American Local Bight Baseball can claim to be a world competition.Several sport that Americans are popular, except for basketball, rarely promote them all over the world, and the world's popular football is almost a desert in the United States.For nearly 100 years, the best ranking only ended in the World Cup in the United States in 1994.The proportion of the United States to go abroad is not high, even if they go abroad, most of them are Canada and Mexico.About 15%of Americans had passports in 2000, and only about 40%in 2020.
McDonald's and the globalization of international chain hotels, the original intention is to serve these strange and fearful Americans for exotic culture.Socian George Ritzer pointed out in McDonald in society that an American was hungry on the streets of foreign countries. When he saw McDonald's logo, he knew that he could eat almost foods that are almost the same as the United States,With the same decoration, the same service process and attitude, and often English, he is like returning home.McDonald's provides "predictability" for these American people and feels extremely secure.
Of course, it is not enough to serve Americans alone. Of course, multinational capital hopes to develop the market by relying on strong national strength and strong culture.These multinational companies must be packaged into "Americanization" and "globalization" to market all over the world.Some scholars pointed out that the end of the Cold War was not that Adam Smith and Washington defeated Max and Lenin, but bew hair and jeans that broke the iron curtain.The longing for humanism and globalism in the Soviet Union and Eastern Europe is the psychological factors that the Communist countries open their doors to welcome the West.
But in the past 30 years, the globalization of individualism and globalist coats has been the country's capitalist.The United States has not only pushed down the city walls of the economy with new liberalism, but also demolished the boundaries of culture with individualism and universal values.The ultimate goal of globalization is not to create a global integration of peaceful coexistence, coexistence and prosperity, and mutual respect, but to serve the US capital.When globalization cultivates more and stronger competitors or local culture, it will get up to resist, resulting in the increasing difficulty of acquiring capital from the world, and it is only sooner or later.
People are tired of monotonous predictability, and they are also tired of increasing irrational efficiency and computing.It is even more impatient to have a globalization of thousands of people on one side and high value.When King Cadar put on Messi on the Phnom Penh black robe, people began to embrace themselves to enjoy others sincerely.Globalization is not against globalization, but to beautify and de -one -level globalization 2.0. A diverse, confident and blending globalization is about to begin.
Do n’t rush to find McDonald's when you travel next time. In addition to tasting local food, you may wish to patronize foreign foods for local foreign immigrants. Maybe you will cheer: globalization will never die!
