Ming Pao News Agency
The Mid -Autumn Festival Mid -Autumn Festival Golden Week holiday began yesterday. This is the first real tourist Golden Week in the Mainland after the new crown epidemic.According to reports, there have been a climax of tourism travel in various places, but in a sense, this Golden Week is only a test, which is a pressure test for the people to concentrate on the safety of travel under the normalization of epidemic prevention.A new way of operating a new way after the resumption of industry and exploration.Since the two places have not yet cleared the customs, the Hong Kong tourism industry cannot be divided into a cup of this time, and can only look at Jin Xing sighing. However, the new model of the tourism ecology after the mainland epidemic is observed. It may not be inspirational for the future business model of the Hong Kong industry.
Data show that, unlike the hot and short -term tourism during the May Day holiday, this Golden Week holiday, due to the control of the Mainland epidemic, people are hotter in long -term travel.The Golden Week Tourism Consumption Report of the Meituan Research Institute expects that tourism consumption may return to about 90 % of last year, and it is expected to reach a new high after the epidemic.The report of the Ctrip Tourism Research Institute predicts that tourists may reach as much as 600 million within 8 days.
The normal state of economic weak and epidemic prevention
There may not be revenge consumption
Golden Week has always been a time point for the concentrated outbreak of domestic demand consumption. This year, in the dual background of the control of the epidemic and building a new pattern of internal circulation, it has more significance for stimulating consumption and driving domestic demand.According to reports, there are more than 1,500 tourist attractions in the country for free or discount charges, and more than 20 provincial and municipal governments have issued tourist coupons. The major tourism platforms also have promotional subsidies, making this Golden Week the most cost -effective long vacation in recent years.
The mainland tourism industry also brought this golden opportunity to recover this Golden Week after this Golden Week. According to the number of Ministry of Culture and Tourism, in the first quarter of this year, whether it is the number of domestic tourism organizations in travel agencies or the number of tourists, the annual ratio of 80 % has fallen by 80 % of the year -on -year ratio of 80 %.above.But from July to August, all the national tourism resorts were restored to open, and the number of receptions and income resumed around 90 % last year.In order to welcome this Golden Week, the Ministry of Culture and Tourism has raised the upper limit of the number of tourists from the scenic spot from 50%of the total capacity to 75%.
However, it is expected that this Golden Week will have revenge consumption and compensate for the losses of the epidemic. I am afraid it is too early.First of all, the impact of the epidemic on the economy is far from eliminated. Although the total retail sales of consumer goods in August increased by 0.5%year -on -year, it was the first time this year, but from January to August, it still fell 8.6%year -on -year.EssenceIn addition, the per capita disposable income of residents across the country decreased by 1.3%in the first half of the year, showing that the impact of the epidemic and consumption became the weakest part of economic recovery.
Secondly, the normalization of the epidemic prevention and control has also made tourism a new model, which has added new difficulties to operation.Regarding the upper limit of 75%of the capacity, not to mention, many cities across the country still take out -of -epidemic prevention input and internal prevention rebound as the highest goal.Beijing, those who really need to leave Beijing, strictly perform the reporting procedures, etc., are not hindered by long -distance tourism.According to statistics, 94%of the nation's 5A -level tourist attractions implement real -name score reservation system. Visitors must register with their ID cards and health code and enter the play in accordance with their time.These new gameplay, tourists and industry players need time to adapt.
For tourists, we must say goodbye to the casual travel mode that said in the past. If you do n’t make an appointment, do not travel, do nucleic acid testing in advance, prepare health code and personal protection measures, maintain social distance, pay attention to the risk of the epidemic at any time.Standard mode of new tourism.This new model has also brought new challenges to the operation of industry merchants.
New travel model challenge
The Hong Kong industry government needs to be supported
Because Hong Kong and the Mainland have not yet cleared the level, this Golden Week has not been beneficial to 800,000 tourists in Hong Kong.As Peng Yaojia, chairman of the Tourism Development Bureau, is expected to gradually recover from the number of passengers, and will first focus on short -distance passengers. Passengers will resume medium and long -distance travel after establishing confidence.
However, even if the two places resume customs clearance, as Peng Yaojia said, passengers travel to be happy, and do not want to affect health because travel affects health.Among the four places on both sides of the strait, Hong Kong is currently the only place where there is still local cases. As a result, Macau's first He Yicheng stated yesterday that although Hong Kong is the second largest source of passengers in Macau, Macau must balance the risks that the epidemic may bring.After the country is listed as a low -risk area, we will consider restoring the normal contacts between the two places.
It can be seen that the prerequisite for the recovery of the Hong Kong tourism industry is to control the epidemic. Even if the local cases cannot be completely cleared, at least there cannot be unknown cases.The SAR government also intends to discuss the implementation of tourism bubbles with 11 countries a month ago. Now it seems that foreigners must not only have confidence in preventing and control of the epidemic in Hong Kong, but also allowing Hong Kong people to travel safely.Entering the epidemic input; it takes time to let the Hong Kong people rest assured, but also to rest assured that others still need time.
In addition, the tourism industry must also face up to the differences between the new model of tourism and the pre -epidemic travel mode, and think about the change of business methods. It is not enough to formulate the travel sanitation standard procedures. Some even exceed the industry's capabilities.The recognized nucleic acid detection capabilities and port quarantine capabilities require the government to provide supporting facilities.At the same time, it is necessary to establish a sound case notification mechanism with relevant regions to timely track the source of input or output cases in a timely manner on the premise of ensuring the privacy of the citizens. It is a new challenge for the entire Hong Kong.Compared to vigorous propaganda to grab customers, these basic construction is the top priority.
