Li Aishe: It is difficult to ＂tell the story of Chinese stories＂.

Perspective collision

As the global spread of the crown disease and the pressure of western China, the Taiwan Strait appeared in the Taiwan Strait: Wang Jinping, former vice chairman of the Chinese Kuomintang, did not go to the mainland to participate in the Strait Forum because of a disagreement from the Chinese CCTV host.

At present, China's foreign propaganda is Jiulong Water.Although under the overall plan of the CPC Central Committee's Foreign Propaganda Office, the Propaganda Department of the Central Committee of the Communist Party of China is responsible for coordinating the propaganda agencies including the party and government system, and they all have the mission of the foreign propaganda work with the aim of telling the Chinese story and spreading the Chinese voice.Why is the article so difficult to tell the story of Chinese?It is pointed out that it costs large but low results.The reason, I think there are three main:

The first is the difference in expression.Marx's philosophy believes that there is a sense of decisive consciousness, human language expression, and text display, which is based on the world view, values, ethics, and ideological concepts.International public opinion, most of them believe that the Chinese people's expressions are image thinking, and lack of logical thinking, that is, the lack of conceptual to judgment and reasoning.

It is unscrupulous that some Chinese people's way of thinking is more likely to be with each other, with partiality.Yi Zhongtian, a well -known literary and historian, summarizes the characteristics of Chinese -style logic: 1. Ask the attitude, regardless of the facts; 2. Ask the motivation, regardless of right and wrong;Although there are also biased summary and descriptions, through the nature of the phenomenon, there are still many people who lack logical thinking among Chinese people.If in the abroad, more or less people use the above -mentioned thinking system to lead the work, there will undoubtedly be a situation of playing the piano.

As far as the author feels in foreign countries and life, the country with Chinese as the main body is an example. They use Chinese, but the logical structure and translation of Chinese are based on European and American thinking methods and expressive habits.I once drafted a speech on the inspection of the Chinese community for foreign dignitaries. Some speeches were at the ceremony of the establishment of the Chinese community. I did not express policy support and other content.For the government's interpretation of the current and future industrial policies, and the benefits of Chinese communities, my draft lectures are not all adopted.

Afterwards, I specifically speaking in the on -site speech and my draft of the dignitaries, and found that my manuscript has a strong Chinese logical system and expression method, that is, there are many adjectives, there are many sentences, and the expression of slogans is also some.In actual expression, they are mainly nouns and verbs, and they are rarely used with adjectives and adverbs with modified properties.At this time, I realized that there are words such as a term in English, just to make the verbs and nouns that really express the meaning of the meaning.The meaning is not the Yunshan fog, or the language is unknown.

I also reflect on the form and response of some foreign propaganda work (exhibition, broadcast, dialogue, article, etc.) in China.Different language expression has led to poor publicity.

The second is the disease of the employment mechanism.For decades, the inherent thinking of Chinese people is to write manuscripts with Chinese people, so that foreign experts hired by the Chinese Foreign Experts Office translated into documents in different languages, published in newspapers and periodicals of China Daily, people ChinaBroadcasting of Foreign Language Channel of Radio and Central Radio and Television.In fact, such results have been greatly reduced.

Imagine that Chinese people who do not have logical thinking write a manuscript with European and American (Chinese in other countries and regions of the West) as the audience, and then publish after translation of foreign experts with logical thinkingOr broadcast, its results can be imagined.

Just like the previous Chinese and American host debate, why Liu Xin's performance makes the Chinese optimistic, that is, she has already understood the logical thinking system of Europe and the United States. In the dialogue, she uses numbers and facts to express China's position, but more adjectives and adjectives and piles of adjectives andadverb.This is the result of long -term immersion in an international family (her husband is a foreigner), and the different thinking system is in the publicity system.

The third is the difference in propaganda countermeasures.On September 10, 2012, the Japanese government announced the purchase of the Diaoyu Islands and its affiliated to the South Island and Bei Xiaodao (known as Jian Ge island), which had been negotiated with China again and again, and implemented the so -called nationalization.Not only that, the author observed that at the time, the Japanese Embassy in China specially opened the Jian Ge Islands in the official website.And file.

Every year, a large number of Chinese who have come to Japan for sightseeing and studying abroad will learn about the situation of Japan through their official website, and unknowingly feel what the Japanese government has an attempt to be pregnant with the Chinese Diaoyu Islands; China has no tit -for -tit by the Chinese embassy in Japan in Japan.The official website and the official website of the Ministry of Foreign Affairs of China have opened similar columns (like South Korea, opposite to tit -for -tat, and the Ministry of Foreign Affairs and the official website of the Chinese Embassy said that it is South Korea).In contrast, is Chinese -style foreign propaganda work not only did not do home, but also the expectations of Chinese people?

Three suggestions for telling Chinese stories

Combined with the Wang Jinping incident, in order to change the above situation, I made three suggestions:

First, strengthen the training and reserves of reserve talents.When the Communication University of China, Beijing University of Foreign Languages, Beijing University of Languages, Beijing International Relations, etc., known as foreign language talents, must be used as a curriculum, which is known as a foreign language.In terms of expressive habits, seriously study and absorb the logical characteristics and expression habits of foreign countries, especially Europe and the United States.

2. Hire Chinese overseas Chinese born in Europe and the United States as an expert consultant, that is, to change the foreigners who are simply from the foreign language as a foreign language. Experts who are hired to write and translate foreign declarations shall be hired to be born in the Chinese and overseas Chinese families, and to be friendly to China, and and China, and China, and China, and China, they are friendly to China, and they are friendly to China, and they are friendly to China, and they are friendly to China.People with good Chinese language and Chinese language are appointed as experts in Chinese and foreign language in foreign experts.

Third, promote China's soft power.A few years ago, former US Secretary of State Hillary Hillary proposed to promote the strength of the United States.To this end, there are also American strategic scholars who believe that China is engaged in sharp strength.In fact, as long as the transmission of Chinese excellent cultural traditions and civilizations in the world will help build a community of human destiny and the foreign policy that promotes sincerity and integrity, you should learn from the excellent diplomatic concept and policy propositions, and pierce China's foreign publicity work.Do well and make results.

As early as 2011, the Central Committee of the Communist Party of China, the State Council Information Office, and the National Tourism Bureau of the Communist Party of China had jointly promoted foreign propaganda work in tourism.On February 10, 2011, the China Good Story Database hosted by Xinhua News Agency was launched, and more than 60,000 wonderful stories were included to show the world a real, three -dimensional and comprehensive China.On February 7, 2018, the new version of the Chinese cultural window was launched, becoming a new platform for cultural foreign publicity.On April 19, 2019, a book written by the Chinese People ’s Friendship Association organized a book of Chinese stories was also published by the Chinese Business Press. On August 12, 400 experts gathered in Ningxia, China to discuss and build a new new.Times to spread to the outside world; on September 17, the Belt and Road News Cooperation League short -term visits to school started classes, and so on.

The above -mentioned series of work descriptions, the Central Committee of the Communist Party of China has done a lot of work in external publicity, and strives to show the world of new China in the world.life.

It can be seen from the above that it is not difficult to tell the story of Chinese stories. As long as you think in other places and accurately apply policies, you can avoid the occurrence of Wang Jinping incidents in the inside, and the misunderstanding of the exposure to the outside world can be avoided.

The author is a senior media person in China