Early North to read
Han Yonghong
The world is becoming more and more disturbed, and the contradiction between the Western world and China has repeatedly increased.Recently, when talking about the international situation with Chinese friends, he has anxiety, even more puzzled and irrelevant mdash; mdash; China has done so many things, why is it always not understood?Achievements are always suspected or even discriminated?Since 2013, China has worked hard to tell the story of Chinese stories, but the outside world is still full of prejudice. How can we tell the Chinese story?
This is an old problem.Before the response, I first thought of the two real cases that happened recently.
The first is to cause peace on both sides of the Taiwan Strait.Li Hong, a senior host on both sides of the Taiwan Straits of China official media CCTV, was commented on Thursday to commented on the former Vice Chairman of the Kuomintang Wang Jinping to go to Lu to participate in the 12th Straits Forum.People want to come to the mainland for peace.
This comments stirred a rebound in Taiwan.The Kuomintang criticized the mainland that was not friendly and asked Li Hong to apologize. Li Hong slowed his cheeks to explain to peace but seeking peace but not apologizing.In the end, the Kuomintang announced the cancellation of participating in the Straits Forum in the form of a party.
In fact, under the current tense Taiwan Strait situation, the Straits Forum is not easy to organize. Although Wang Jinping led a group to visit the mainland, it will not change anything. However, since the mainland is renewed forums, it is naturally hoping to maintain a communication platform that might alleviate the atmosphere.The reason.The main audience of Li Hong is the mainlander. She secretly criticized Wang Jinping, who secretly communicated with the DPP, and Jiang Qichen, chairman of the Kuomintang who adjusted the 1992 consensus, also had a knocking on.If you are polite, it fits the atmosphere of the mainland's public opinion.
I don't want to, this is passed to Taiwan, which led to the follow -up storm.Li Hong clarified afterwards that the expression of involved was purely individual and did not represent the official. The mainland Taiwan office spokesman Ma Xiaoguang also called on the outside world to not go online.
Why does a media person's review have such a great impact?Does mainland anchor have no freedom to express personal opinions?The answer is that, because CCTV's official identity of the central official media, whether Li Hong or other hosts had to bear the burden.Li Hong is estimated that the remarks will spread to Taiwan, otherwise it will also change a tone.
This just reflects part of the difficulty of telling Chinese stories.The first one is: there is a considerable gap in the emotional logic, values and cognition of mainland society and external audiences. There are different principles inside and outside the mainland.Even contradictory.
In the same sentence, the Chinese people heard that it was very happy, but it could cause a lot of disgusting outside.With the circulation of world information, there is no isolation wall between the internal and external propaganda.As a result, the internal promotion of China has also become foreign propaganda, and it has repeatedly offset the foreign propaganda efforts of telling the story of Chinese stories, just like fighting the hearts of the Taiwanese people, while talking about others; on the one hand, it is announced thatMy country.
Furthermore, the main media of the mainland are official media. The advantage is that the caliber is unified. The disadvantage is that all speeches can be dismembered by malicious songs as official teachings. Even speculating that the mainland is not united and a multi -carriage appears, making the official propaganda strategy option narrowed.
Another misalignment is officials of officials, that is, speaking to the outside world for domestic and out -of -the -iances.How can such a statement start to cater to the country, how can it play a positive publicity and explanation effect?
Speaking of which, saying that the problem of Chinese stories, foreigners do not necessarily do well.This is the second example I think of: Disney's latest movie Mulan is so good to promote the so -called loyalty and filial piety of traditional Chinese virtues and modern feminism, and isn't it being talked about?
Does that mean that the Chinese story is impossible to tell well?Never, but to tell stories, do not publicize ideas and spirit.
Zhao Qizheng, the former director of the News Office of the State Council of China, made a wonderful metaphor many years ago, advocating to give people the original ecological apples. Do not make fruit sauce, and do not make vitamin C.
Apple refers to the true story of the Chinese, and vitamins are the governance concepts, philosophy, and even socialism behind reality.The apple that makes people eat the original ecology is that China must confidently see the people's authenticity and let people directly see, so that foreign media and audiences themselves experience the spirit of one. In this way, the effectiveness and rationality of Chinese governance are naturally prominent.Now that the original ecology is emphasized, I think the internal propaganda should be the same as the external propaganda.If you want to draw a certain spiritual concept to promote, even Disney can do it.
In fact, Westerners can have a good opinion of the people of a country, and the government of no matter which country often question, so telling the Chinese story to tell the story of the Chinese.Or policies praise.It is not difficult to say. There are so many stories in the Chinese, depending on whether everyone should do it.
