Early new tone of sea cavity
Yang Danxu
I am also stuffy, China is so big, why do I have to go to Xinjiang?Talking to colleagues in Singapore to talk about Mulan recently released, colleagues are very puzzled.
Disney spent $ 200 million (S $ 272 million), a live -action version of Hua Mulan finally met with global audiences this month because of the epidemic.It is not the box office harvest that Disney is expected, but a continuous controversy.
After the film was premiered in the beginning of September, the sharp -eyed viewers found that the Xinjiang government agencies such as the Turpan Public Security Bureau appeared in the subtitles at the end of the film. This is a taboo from Western audiences who pay attention to the issue of Xinjiang's human rights issues.
It is said that Hua Mulan's main shooting place is in New Zealand, and Xinjiang is only one of the 20 -scenic places of Disney in China. The movie that has been nearly two hours is only about one minute with the background of Xinjiang.Disney probably did not expect that in this way, it was related to the sensitive human rights issues of Xinjiang. It also exacerbated the Sino -US conflict and encountered the outline.
The US Congress's two -party member believed in Disney last week, asking the company to explain the relationship between Mulan movies and Xinjiang security and political propaganda authorities.Western social media also set off a campaign to resist Mulan.Prior to the dispute between Xinjiang, Hua Mulan also supported the Hong Kong police in social media because of the protagonist Liu Yifei in August last year.
Not flattering in the West, what about the Chinese market?As a film telling Disney's only Chinese princess story, Hua Mulan has repeatedly served on Chinese social media before its release. The attention and topicality are not inferior. However, after the film was officially released last week, the reputation was terrible.
Judging from the comments of Hua Mulan in China, there are many slots of this film.The Hua Mulan of the Northern Wei Dynasty crossed the time and space and lived in Fujian Tulou, which was only available after the Song Dynasty; the red lanterns in the ancestral hall were hung high, and the Roumo Mulan makeup that was thicker than the wall gray was reappeared from the stereotypes of Western aesthetics to China; Mulan LanIn the movie, it becomes a natural female man, and it also comes with an indescribable qi. Superpower people are confusing, and they are not in line with Chinese audiences.Essence
Hua Mulan only appeared in the character in Mulan's poems, and did not clearly historical records. It was not a big deal to make some creativity and adaptation of film creation.However, Mulan Victory is widely spread in China. Whether the film's basic clues about Mulan's story are loyal, and whether the understanding of Chinese tradition and culture stays in a superficial representation. Whether the Chinese elements are integrated are just to add strange colors to the movie. They are all all.It is the standard for Chinese audiences to measure this film.On the Douban website of the film review website, the 4.8 points score (10 points) scored by Chinese audiences shows that Disney's Mulan is not inaccessible in the hearts of the audience.
I originally wanted to eat East and West, but the result was not good.The situation of Hua Mulan's fall reflects the embarrassing situation faced by many Western companies. On the one hand, he wants to try his best to please the huge Chinese market, and on the one hand, it is becoming more and more difficult to stand out in a fierce geopolitical game.
Although Hua Mulan is a bit too hard in the Chinese market, and insufficient understanding of Chinese tradition and cultural culture, there is no doubt that the live version of Hua Mulan is still sincere in the Chinese market.Director Nikdot; Niki Caro said in an interview with Chinese official media that the film was a love letter for China; Liu Yifei, Gong Li, Donnie Yen, Jet Li and other Chinese actors.Tailor -made.
According to US media reports, in order to avoid disputes and ensure that they can be released in China, Disney also invited relevant Chinese departments to watch the script before starting, listening to the opinions given by the Chinese film authorities, and almost sitting in the U.S. Attorney General William BarrEarlier, Disney's allegations about hoeing to Beijing.The film also deleted the lens of Hua Mulan and the people in her heart based on the feedback from the Chinese audience who watched the audition to conform to the taste of Chinese audiences.
However, in addition to careful prevention from stepping on mines in China, Western companies such as Disney are now facing greater pressure in their respective countries.An executive of European European companies revealed that his company was questioned by public opinion because of business in Xinjiang and was asked to submit a rigorous compliance report.Due to Beijing's policies in Hong Kong and Xinjiang, and the universal value of Western society does conflict, the local government has to respond under the pressure of public opinion.
Mulan is just a beginning. In the tension atmosphere of the opposition between China and the West, the middle zone will only look smaller and smaller, and no so -called political belonging to politics, business belongs to business, and art.Western companies such as Disney originally wanted to make money. Now it seems to have twelve points of spirit. With a little caution, not only can't make money, but it may also step on thunder on both sides.
