In the past 40 years, China has been carried out in the exploration of how China ’s exchanges with unfamiliar capitalist worlds. Objectively speaking, it lacks necessary experience.In particular, China's external propaganda cannot keep up with the pace of rapid transformation of China's international identity.This epidemic exposed the immature side of China.(Agence France -Presse)

At present, there is a view that after the epidemic and the economic recession caused by the epidemic and the epidemic, China's future of the world is more important than ever.China's influence in international organizations and geopolitics will increase significantly.For this optimistic view, what kind of gesture will China be described to the world when we assume that it will be said to the world?

The national national system was founded in the West.Only after the reform and opening up, China will not participate in international affairs after reform and opening up.In the past 40 years, China has been carried out in the exploration of how to associate with the unfamiliar capitalist world; objectively speaking, it lacks necessary experience.In particular, China's external propaganda cannot keep up with the pace of rapid transformation of China's international identity.This epidemic exposed the immature side of China.

Since the beginning of the year, after the basic control of the epidemic, China has actively started foreign aid, providing medical supplies to more than 150 countries, and sending medical teams to multiple countries.China should have obtained more positive evaluations, but inappropriate publicity, especially at the most serious moment of European epidemic, rendering China ’s aid to European assistance and publicizing China's political system and institutional advantages, making the outside world feel extremely discomfort.

In May of this year, Berrely, a senior representative of the EU foreign and security policy, wrote: Since the outbreak of the crown disease, when Chinese hospitals are full of people, the EU provides extensive assistance and we have not publicized.Later, China sent medical supplies to Europe and informed the world.He believes that China wants to obtain political interests from it, and he said that we should have supported each other and show unity.

It is understandable that China has its own interests, but the pursuit of interest requires appropriate ways and reasons.

Obviously, China's approach has not taken into account the effects of different cultures on behavior, thinking, and value judgment.In the Western value system, it is not a glorious thing to rely on others to rescue the problem.In a society that advocates individualism and pursuing personal success, the sympathy and compassion for the weak is not regarded as good and good virtues like in China.

Therefore, not only should we consider not only to inform, but also how to inform.To push yourself and take care of the audience's perception, publicity will be effective.The Chinese are talking about dignity and ingenuity. There is a spirit of starving to death in Chinese culture.For promotion of assistance, the feelings of the recipient must be considered.

Decades ago, some people in China were often seen in charity donations. At the donation ceremony, the check was printed as large as the bed surface, so that the TV effect was the effect.The Chinese today do not think that this is charity, but self -speculation, and is despised.Bringing this donation mentality to the world is a spiritual unhealthy ancestor gene, and China should show its development of civilization.

In order to fight against the epidemic, China announced that it will provide $ 2 billion in international assistance within two years.In the future, the increase in soft power in China will definitely accompany the financial contribution. China's international assistance should clear the boundaries with the image of high -profile people.

In the propaganda, it should also dilute the Chinese -style official and political rhetoric, and use the language that the outside world is willing to listen and understand.Regularly speaking, politics is about authority and government.There is no authority above the country, so in many cases, international relations are not politically.When you deal with public health incidents and rescue disasters, science and morality should be put first rather than politics.Because the true relationship between the country is the extensive connection between personnel and enterprises, and the integration of their emotions and culture.

During the epidemic, it is not the best time to publicize the social system, and the power of time should be believed.Regarding the comparison of the political system, it will inevitably occur in a historic review after the international community's victory.

The use of official language commendation is not easily accepted by the outside world. It is an example that the US leader's exaggeration to deal with the epidemic is an example.State relations are characterized by a special morality and principle. To allow American anti -Chinese politicians and the failed publicity of private interests and media that manipulate Chinese narratives, their own methods and rhetoric should be more clear.

China cannot apply those strategies to the domestic public without choosing to apply for international affairs.Not long ago.The Chinese Embassy in Brazil wrote a letter to the Brazilian Parliament and asked Congress to restrict parliamentarians. Do not do a thing that violates Brazil's recognition in the second term of Tsai Ing -wen.

As a result, a member of Brazil was posted on Twitter, and some Brazilian netizens followed long live in Taiwan.

In China's foreign propaganda, diplomats are playing an increasing role.However, this incident shows that some envoys in foreign countries are thinking about international issues in China's political framework.In a country that accepts Western values, their ideal people are autonomous individuals. Members have the freedom of speech, and the parliament does not allow the members of the parliament to say and what to do.Applying domestic experience in international fields will happen when things happen.

The appropriate expression of words needs to have a clear interpretation of the international environment.The current global system is in danger. Internationally, some Chinese pictures in the minds of some Western strategies, just like someone described: the Chinese Communist Party is full of cadres.China's threat is becoming the basis for the formulation of foreign policies in some countries.

When the West was hit hard in the epidemic, and China became the main supplier of medical supplies, it vigorously promoted the rescue of Europe, especially the Serbian President Wugic's kiss on the Chinese flag.China's threat theory has increased testimony.

In terms of showing global influence, China is obviously a very old -fashioned novice.Mistles in the publicity of the epidemic may cause reflection in China.As Mao Zedong said, errors and setbacks educated us, making us constantly clever.Ability is obtained from practice.

As China continues to move towards a wider market mechanism, it will also explore the country's way of controlling the economy more deeply.The closer to the center of the international stage, the more it becomes the focus of world news.

For foreign announcements, there will be more and more new challenges, and some will even exceed their existing scope of political, legal and cultural experience.Carefully examine the inherent models that are not suitable for external publicity in the scholarship of the old -fashioned language to the deep -rooted subconscious. Only in China's ability to speak to the outside world can be substantially improved.

(The author is the Dean of Lianyungang and Development Research Institute of Jiangsu Province, China)