Internet communication must be stable and soft first when digital marketing first invo

Real words

After the epidemic accelerates the global digital process, the merchants' curiosity and cognition of the Internet have increased significantly. They also know that this ecosystem is self -contained.Essence

Gu Gongfu

Although the epidemic is unable to go abroad, online public relations and international brand marketing still have to be maintained. In this business, the L Jun team has recently received several new business new businesses to help brand merchants in the consumer market planning topics and media interviews.Voice exposure in the virtual world.

In a special period, a new case was also received. L Jun was very pleased, but the reality was cruel, because the customer was after all God. Sometimes the intention was not matched, and the demand was frequently replaced, making the space for execution even narrower.

At the end of last month, the customer asked the L team to write a public relations manuscript to promote the merchant's series of videos to broadcast overseas.

Since it is a network promotion, what channels are the video played?In what way to see the local people see it?Is there any interaction to increase the connection between the brand's and consumers?How much is the preset viewing?These material merchants are delayed.

Customers believe that Yun Juan is just a reason, and the public relations manuscript should be more ink in the past, at least there is a record of new forms such as online communication.L Jun temporarily regarding such customers as a primary student of digital transformation.

There is also a class of customers with high vision, but the goal is easy to free in the process. The interesting world does not want to pull down anything. Watermelon and sesame are wanting to pick up.

After seeing some brands and e -commerce launching online live programs around, retailers in China and Southeast Asia have also transformed into e -commerce.L Recently, it has successfully convinced customers to change its application to an online shopping platform and spend money to advance into an e -commerce.

At the beginning of the plan discussion, the retailers that gathered hundreds of small brands intended to do live broadcast only through their own applications to achieve organic growth of sales and circles.

However, during the live broadcast planning process, L found that large retailers and small brands each planned to disk, clear inventory promotional strength, new product promotion and no discounts and gifts. The most sensitive options of products and prices of the two webcasts did not have the most sensitive options of the webcasting.Full of temptation, you can't help worrying about the effect.

Seeing that the realization of the realization of the monetization and conversion rate was getting farther and farther, L hurriedly packed his own pocket, and put online live preview previews and recommendation forwarding on several Internet self -media platforms. With other network platforms, he increased exposure and view volume.A live broadcast disaster was prevented.

Amateur guidance professional money contribution is still guilty

Nevertheless, as an investor, there are not many customers who can really listen to people in the circle.Merchants usually ask the digital military division to come, and the latter will unconsciously fall into the trap that they will not consciously fall into the money after they come out. In the endEssence

Secondly, the network ecology seems to be unlimited, but it cannot be separated from the market and exists independently.For example, consumers in different regions can discuss different topics of similar products in different regions, interacting at different times, and there are differences in buying willingness and demands for price quality.

This is why some Chinese Chinese are applied to the international version in language and form, and most of the local market users shape their new features.

Especially when the supply chain is intermittent interruption, some durian varieties will be out of stock due to transportation relationships, and international skin care brands will increase or change packaging due to the restructuring of the production line.According to various factors, the durian and food live broadcast of durian and food in the New Horse are very popular, while China mainly focuses on online celebrity anchors and corporate founders live broadcast programs.

Therefore, the brand launched a survey based on the cross -regional network communication characteristics, established the audience and launched a strategy of designing, product composition, brand marketing, etc., may be able to build its own fan base and online community step by step, instead of being able to build their own fan bases and online communities, instead of notTake it as a set of teams and two brands.

It is true that the five -door network platform is commonly used to watch the facade of the powder decoration, but in terms of in -depth industry segmentation, it still lacks accuracy, and it is often difficult to provide the actual conversion rate from the data alone.

New enterprises that have been involved in the first circle may have to develop pragmatic expectations. Do not set the steel powder and ratings accumulated for more than 10 years to set the goal of their first trial crying. In the end, the higher the expectations, the greater the disappointment.