Early Toujing Pick up
Lin Zhanting
The crown disease epidemic has hit the Chinese retail industry in recent months. Many physical stores have not yet waited for the crowds to return, and the buyer has transferred to two more grounded scenes mdash; MDASH; live broadcast rooms in mobile phones and street stalls on the streets of the city.Let people see the possibilities and complexity of the reconstruction of the economy after the Chinese epidemic.
Live and bringing goods in China for a long time, but corporate big guys and officials have been going to the sea to do live and cargo, which is still nearly a month or two.During the epidemic, more merchants began to sell slow -selling products through e -commerce live broadcasts. From agricultural products, home appliances to various small products, they were selling everything, and the sales model was refreshing.
In particular, the mayor of many counties in China, as well as Dong Mingzhu, chairman of the famous entrepreneurs such as Gree Electric, and Luo Yonghao, CEO of Hammer Technology, also rushed to take the express car and played a treasure in front of the camera.
Maybe the boss of the Dangtang company squeezed the juice in front of the camera and the contrast of selling appliances is entertaining?This round of live broadcast has indeed attracted a lot of attention. Some people, such as Dong Mingzhu, were named the queen's title, and won a lot of applause. Others were being said to be wrong.The ridicule is a live broadcast, bringing unusual consumption and entertainment experience to consumers.
This live broadcast has not receded, and the boom of the stalls has risen.In order to cope with the employment crisis under the impact of the epidemic, several cities in China have begun to relax the economic control of the stalls in recent months, allowing mobile vendors to operate; then through Chinese Prime Minister Li Keqiang at the end of last month, he has praised the stalls in the two conferences at the end of last month.It became a trend in an instant.
One is known as a new retail whistle, and the other is the original economic model of the early stages of reform and opening up.Indeed, these two buying and selling platforms have the same similarities: their facade is rough and does not involve too high costs. Both are people with free entry and exit. The stall owners almost want to sell what they sell.
What's more, in the background of the economic slump, they provide flexible employment opportunities to relieve the employment pressure of some people.Taking live broadcast and bringing goods as an example, the recruitment data of the recruitment website Zhilian shows that within one month after the Spring Festival this year, the online live recruitment position has skyrocketed by 83.95%year -on -year, and the number of recruiters has increased by 132.55%.
It is not accidental that the live broadcast and stalls have become popular. Both are the new business models that are forced by the employment pressure caused by the epidemic.A more interesting and grounded way to continue attracting customers, leverage the huge economic domestic demand in China?This ability to change, and the courage to be willing to transform or even put down the body is actually quite admirable and encouraged.
Of course, as a new economic model, the live broadcast and stall economy will definitely have criticism.Like some celebrities, the cargo is a sales order of hundreds of millions of yuan, causing questions about the authenticity of the data; the floor stall economy is only a week later, and it is only a week after the popularity.Quickly cool down.
The stall economy now seems that it is impossible to return gloriously, but from a different perspective, live broadcasts are actually evolved for the stall economy.Although the live broadcast cannot add fascinating fireworks to the street, it has inherited the characteristics of the economic grassroots, openness, grounding, and focusing on cost -effectiveness to a certain extent.
In the next period of a long period of people's consumption capacity, such a business model that is closer to life than traditional retail channels may also become an increasingly important pillar of the Chinese economy.Compared with many countries in the world, China has further developed a live retail industry during the post -epidemic period, which has a significant advantage in ecology and hardware.
At present, countries are racking their brains to break through the boxes to create employment for the people.At this time, the live broadcast of goods and stalls created another space in China. It may be traditional and non -formal employment opportunities, but at least it can provide people with some motivation;As a temporary transition plan, it may be worthy of more tolerance from all walks of life.
Some people say: No job?Go to the live broadcast!Looking back at the corporate big brothers' bringing shows, a flash of shining a little bit stuck, the wrong product name, confusion of the product, etc., are described as the turning scene;But to stand out among so many cargo, there must be no laziness and neglect.Offline stalls turn to online for sale, and the new economic train always has to work hard, and professionalism is definitely worthy of respect.
