Since late February, the Chinese real estate industry has successively started to resume work and offline sales offices, and the sales performance of real estate companies has begun to rise.The Kerry Research Center recently issued a report that the sales of the top 100 housing companies in China rose 136%month -on -month, but still decreased by 17%year -on -year. In the second quarter, the real estate market was still not optimistic.
According to the surging news report, the report data released by the Kerry Research Center showed that the full -caliber sales amount of the full -caliber of the top 100 housing companies in March was 769 billion yuan (RMB, the same below, about S $ 155.3 billion)Compared, the performance increased significantly from the previous month of 136.2%
From the perspective of year -on -year, the sales of the top 100 housing companies in China decreased by 17%year -on -year in single month, but the decline was narrowed by nearly 21 percentage points from February.At the same time, there were 11 real estate companies with a single monthly sales of more than 20 billion yuan in March.
As for the cumulative performance, the scale of full -caliber sales in the top 100 housing companies in the first quarter of 2020 decreased by nearly 20.8%year -on -year.The Kerry Research Center believes that although the epidemic has a great impact on the overall real estate market in the first quarter, the impact on the sales, delivery, and settlement of real estate companies will continue for a long time, but the current market performance is gradually returning to the right track.Essence
However, the Kerry Research Center emphasized that in the second quarter, the real estate market was still not optimistic, and various industrial indicators such as real estate development and investment were difficult to get rid of the decline channel.
From the perspective of cities, the volume of first -tier cities in March fell year -on -line, still decreased by 39%year -on -year.In Beijing alone, the volume of transactions fell, and the year -on -year declines exceeded 60%. Shanghai, Guangzhou, and Shenzhen had narrowed year -on -year, and Shenzhen dropped to less than 10%.
As for 23 second- and third -tier cities, although the transaction volume recovered in an orderly manner, it still decreased by 31%year -on -year.Nearly 40%of the second- and third -tier cities fell to less than 30%year -on -year, and the transactions of individual cities in Ningbo and Zhengzhou continued to downturn, and the year -on -year decline was still around 80%.The real estate market in the core second -tier cities seems to have a sign of recovery, and the transactions in Chengdu, Hangzhou, Kunming and other transactions have taken the lead in stabilizing and rising, and have entered the upward channel year -on -year.
At present, the 2019 annual report of major listed real estate companies has been disclosed near the end.Judging from the 2020 sales targets that have been disclosed and set in 2020, the growth rate of the performance target of large -scale housing companies in 2020 has been maintained at about 10%, which is further slowed down from 2019, and the performance of the whole year of 2019 is year -on -year year -on -yearThe growth rate.The value of the value of the value of the value of the value of the value is about 60%, which is basically the same as in 2019.
According to the Kerry Research Center, the real estate market regulation and policy expectations will remain stable in 2020, but because the market trends are not clear, the real estate companies should pay more attention to the formulation of marketing strategies in 2020.The combined model of the following opens up sales channels, expands more customers, and ensures the realization of comprehensive goals.
