New Tune of Haida
You missed the most spectacular Costco!I returned to Singapore on vacation last week, and my colleagues in the press room regretted me after seeing me.
The first store of Costco in the United States, the first store in China, opened the door in Minhang District, Shanghai on August 27. The vigorous situation has become a hot news for Chinese and foreign media to report to report.
How exaggerated is the scene?It is said that that morning, the rolling door of the supermarket has not been opened yet, and the buyers are pouring in like a tide; those who are full of war -stricken products in the shopping cart will take two hours to check out;After more than an hour, it was full. The late people had to wait for three hours to find the parking space. The vehicles on the road near the supermarket blocked for several kilometers.
What's more exaggerated is that the first day of Costco was forced to suspend business.Under the strong offensive of consumers, a large number of commodity inventory was hollowed out after a few hours of opening, because there were too many people who snapped up, the scene was extremely chaotic, and the supermarket had to make a decision to close the door in advance.
The popular Shanghai's first show cheered some American public opinion, and the US -storage supermarket achieved great success in China.Costco's senior executives are full of confidence and will open a second store in Shanghai in 2020.According to Bloomberg, after the opening of Shanghai's first store, Costco's stock price rose 5%against the trend on the day when the S & P 500 Index declined, reaching the peak of the stock price.
An American company is in China. In addition to the more novel sales model of the company itself, its high attention is inseparable from the current environment of the Sino -US trade war.Costco's landing just happened to meet the most tense and most complicated time of the trade dispute between the two countries.
A few days ago when the supermarket opened, China announced that it would impose 10%and 5%tariffs ranging from US $ 75 billion (S $ 104.1 billion) in the United States.Further increase the tariffs of US $ 550 billion in China to enter the United States, and threatened to order US companies to withdraw from China.
Chinese consumers' madness of Costco was unexpected in such an atmosphere. How can the Wall Street Journal fight in the report?Chinese customers squeezed the title of the COSTCO opening site.Bloomberg commented that China was a cemetery for many overseas retailers. Carrefour, Tesco, and other companies have been in China, but do not underestimate Costco's opportunities in China.
In contrast, Chinese public opinion has reserved Costco's prospects in China.One of the major features of Costco is the member system. Only spent 299 yuan (RMB, the same below, about S $ 60) to apply for a year card to enter the supermarket to buy low -cost products.How long can the business model of earning a lot of money through membership system can I persist in China?
Some netizens have questioned that in the face of Chinese consumers who are good at using rules, Costco has implemented a system for decades in the United States, such as 90 days without reason to return, without checking personal cards corresponding to membership cards, etc., will it be bad?If you meet a Chinese aunt who used to grab gold and milk powder, can Costco still talk about it?
Sure enough, the good times did not last long, and the queue and checkout quickly became queuing to return the card.According to Chinese media reports, Costco encountered a big reversal this week. A large number of consumers have been canceled at the initial stage of opening, and they have retired to the supermarket membership card. There are too many people who have retired.Some people who successfully returned the card also shared the strategy of refunding the card on the Internet.
The reason is very simple. A few days after the opening, many stable things were removed or raised. A bottle of flying Moutai, a bottle of 1498 yuan, was gone. The original 919 yuan bottle of Wuliangye also increased to 1069 yuan, and the discount was reduced.The cost of shopping has become higher, and consumers are naturally reluctant to go to Costco to purchase in the suburbs. They also use the rules of membership cards with savvy membership cards to collect the cost of early membership members.Some netizens have therefore ridiculed that Costco met the Wool Party in China.
For the time being, aside from the uncertain Sino -US trade friction, Costco has to open a lot of challenges to open the Chinese market.In China, which is developed in e -commerce, consumers are accustomed to online consumption and goods at home; markets such as Shanghai and other high consumption capacity are often high -urban density and convenience.Drive to Costco purchased in the suburbs.
Costco has decided to enter the Chinese market, and he must have done in -depth research on the Chinese market, knowing that the Chinese market is large, and the purchasing power of Chinese consumers is strong.After a week of opening up, Costco, which was the first time in China, believes that it is also the great wisdom of the Chinese people. In addition to love to buy, Chinese consumers also know how to save provinces. The money in the Chinese market is not easyEspecially when you met the Wool Party.
