Analysis: The atypical monopoly supervision of technology giants is in dilemma

Whether technology giants have violated the competition law have always been controversial. Although Google, Facebook, Amazon and Apple dominate different markets, it makes it difficult for new competitors to challenge its position.Raise prices to reduce consumer choices; instead, it provides services for free or at low prices, and has strengthened the ability of consumers to search, compare and purchase different products, leading to the dilemma of supervision of related enterprises.

Protecting the efficiency of disadvantaged competitors

Robert Bork, the late American conservative judge, has proposed that the government protects vulnerable competitors or damages the industry's efficiency, which has led to price improvement.He believes that the value of the competition law lies in expanding the well -being of consumers, not simply maintaining competition, and has been adopted by the Federal Supreme Court.However, the definition of consumer welfare is often at the price level, and neither companies such as Google and Facebook have not directly charged users, and Amazon has advertised low charges, so it is difficult to indicate that these companies exploit consumers in prices.

However, some economists have pointed out that although consumers enjoy the services provided by relevant enterprises for free, such as searching information, using maps and navigation, in fact, consumers are paying related services for non -money at the cost of non -money such as personal information, consumption and search habits.Let the enterprise resold information to advertisers to earn huge profits.

Scholars: Zero charging pricing is too high

Former US President Obama's chief economic adviser, Jason Furman, issued a report entrusted by the British government in March, saying that the pricing of zero charges may actually be too high, because consumers may use their own data to exchange their own data than services.For high -value returns, merchants have actually made cheap.Moreover, Google and Facebook control the great share of the digital marketing market, which means that they can charge higher fees from advertisers and will finally pass on consumers.He believes that increasing market competition can help solve data privacy, because companies may take more severe privacy protection measures to attract consumers.