The world's largest unicorn enterprise with a valuation of more than 8 trillion yen, the Beijing byte beating technology (hereinafter referred to as the byte beating) of the operating short video APPTIKTOK (Douyin International Edition) seems to step on the sudden brake.The United States and India have pointed out that there are problems with the operating methods and service content of bytes.Among China's powerful emerging enterprises, there are not a few companies that slow down in a short period of time, and the beating of bytes also ushered in a key situation.
The Nikkei Chinese website reported that in January 2019, the Institute of International Economic Research, a well -known American think tank, strictly pointed out that Chinese byte beating may leak personal information of 40 million U.S. users in TIKTOK.
Byte beating was established in March 2012.The company's Tiktok is centered on young people. It has become popular since 2017. It has become a social app with 500 million users worldwide in just 1 to 2 years.
Different from traditional social networking sites that publish text and pictures, Tiktok users can release short videos of about 15 seconds, as a new social app that can highlight personality, and is quickly welcomed by primary and secondary schools and high school students.
In the investigation report of the Peterson International Economic Research Institute, the Tiktok's app also contains information from young American soldiers, which may be used by China.
One month later, in February 2019, the U.S. authorities illegally used Tiktok's illegal use of the age of American children who were under 13 years of age and personal information such as their own videos to impose a fine of $ 5.7 million.The byte beating immediately accepted the punishment and paid a fine to reach a settlement with the US authorities.
In April, the problem of the problem was scattered to India, which has a huge market.Indian authorities pointed out that Tiktok's video contains a lot of inappropriate content involving sexual performance.The Supreme Court of India decides that byte beating to stop providing TIKTOK download services in India.
Byte beating has more than 100 million users in India, and it will not be able to continue to get new users due to this affected.The Indian High Court revoked the ban on April 25, although TIKTOK took measures to prevent improper video dissemination.But this incident is undoubtedly a blow for the company.Unlike the two major Internet companies, Alibaba Group, and Tencent Holdings, byte beating has attracted much attention as a unicorn company that shoulder China tomorrow.Although it has not yet been listed, its valuation is considered as high as US $ 75 billion (US survey company CB Insights statistics).
The company actively develops overseas markets.TIKTOK has 300 million users in China, 100 million users in India, about 40 million users in the United States, and about 9 million users in Japan. Overseas obtaining a large number of users is different from Alibaba and Tencent, which only dominated in China.
Related persons who are beating have also emphasized that the advantage is the user group who is rapidly expanding in the global market.The use of this platform is essential for further expanding business in the future.However, in terms of pioneering overseas markets, it began to show frustration and showing that the company faced a serious prospect.
Regarding the actions of the United States and India, around the company, there is a point of view that this is the same as Huawei Technology, which has been blocked by the Trump regime. The sense of vigilance of byte beating is a global diffusion.Influence.In fact, the company has foreseen this situation. When entering the overseas market, try not to indicate that he is a Chinese company, which has achieved a certain success.In Japan, many young people do not know that Tiktok is an app provided by Chinese companies.
A company's 30 -year -old employee said for recently encountered reverse winds that although it has not been expressed as the identity of Chinese companies, this strategy has reached its limit.
At the Boao Forum for Asia, which was held in March, Zhang Yiming, CEO, who beating by byte, posted a photo of a photo with the State Council Prime Minister Li Keqiang on his social networking site.
From this photo, it seems that Zhang Yiming hopes to promote the close relationship with the government through publicity, hoping to be protected in all aspects such as pioneering overseas markets.Its background is that the Chinese government has always showed support for overseas responsibility and dilemma, such as Huawei and ZTE.
However, the situation of byte beating in China is not optimistic.In April, the Chinese government demanded that Tiktok and other short video APPs have launched the youth defense addiction system from June. This system will strictly restrict the use time of the app. In the future, the growth of byte beating will be strictly managed by the Chinese government.
The bytes of the dazzling debut of comets ushered in many topics at once, and their prospects were difficult to predict.
